“I love marketing for a legitimate service that everyone will need one day, rather than creating a material need for disposable products. I also love being given the ability to finally ‘shake hands’ between marketing goals and sales initiatives.”
If you ask Paul Trusik’s parents what he does for a living, they’ll likely say, “Something to do with computers.” They’re not that far off.
Paul’s experience in the digital space spans nearly two decades and includes in-house marketing for industries that range from e-commerce to higher education, as well as agency experience working with various senior living communities across the nation.
In 2016, Paul joined Senior Living SMART because he loves the company’s approach to marketing senior living communities. “Given everyone’s past experience working in the industry, particularly Debbie and Andréa, we have the insight and keys to understanding the customer journey, which enables us to help clients successfully ‘connect the dots’ between marketing and sales. Not only that, but we’re quick, we’re nimble, and we’re accessible.”
Today, Paul leads Senior Living SMART’s digital services and long-range planning for internal initiatives while supporting our external projects, partners, and community. He is responsible for conceptualizing, designing, and executing the best possible website experience with a focus on user interface development, inbound marketing strategy, and 3rd-party integration with other technology endorsed by the senior living industry. He’s also HubSpot certified.
Paul lives and works out of Tampa, Florida. When he’s not creating great lead nuturing for our clients, you can find him catching up on 80s B-movies he was never allowed to watch as a kid and then stalking the actors on IMDB.
Nightmare on Elm Street series
I had a short-lived love affair doing pantomime in the 6th grade
“Better keep yourself clean and bright; you are the window through which you must see the world.” ~ George Bernard Shaw
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