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The market is heating up with new construction, more competition, and new consumer demand for technology and lifestyle upgrades. Operators have 2 choices:

  • Follow the crowd and accept the status quo, or
  • embrace new strategies and tactics.

Today, operators are swimming in red waters of competition, fighting for a limited market share using similar tactics. Resident acquisition cost is increasing, labor and fixed expenses climbing, caregivers in short supply, and resident length of stay has declined by 14 months over the last 10 years.

Ready to find your blue ocean? Attract the 90% of prospects who are not in crisis, attract and retain loyal employees and proactively manage acuity to increase length of stay. Join today and access an online marketing studio, preferred vendor savings, and free webinars and resources.


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