There’s only one senior living marketing agency powered by people who’ve actually worked in the industry.

That would be ours.

There’s only one senior living marketing agency powered by people who’ve actually worked in the industry.

That would be ours.

Not all senior living marketing agencies are created equal. At Senior Living SMART, we have decades of actual industry experience. This expertise enables us to serve up proven strategies for boosting occupancy.

Ready to get SMART?

Explore Our Approach

Not all senior living marketing agencies are created equal. At Senior Living SMART, we have decades of actual industry experience. This expertise helps us serve up proven strategies for boosting occupancy.

Ready to get SMART?

Explore Our Approach

Rethinking Senior Living Marketing and Sales during COVID-19

Senior Living Marketing During COVID

Thanks to the pandemic, we’ve had to throw out the “traditional” senior living marketing and sales playbooks. And the problem is, no one knows for how long. For some communities, sales are down by HALF.

The good news? We’ve been helping our customers successfully pivot during these uncertain times. Let us help you.

Who We Help

VP of Marketing
You don’t just need more leads—you need BETTER leads. Not to mention a smarter way to measure every marketing channel.

Learn More
VP of Sales
You need more tours, more move-ins, and a way to keep the team focused on the best opportunities at any given moment.

Learn More

Lightbulb infographic - marketing network

CEO/CFO
You need to see real results so you can justify the investment to capital investors. You’d also like to stop writing hefty checks to lead aggregators.

Learn More
Startup
You need to hit the ground running with a proven marketing strategy that allows your community to stay competitive in a crowded marketplace.

Learn More

Who We Help

VP of Marketing
You don’t just need more leads—you need BETTER leads. Not to mention a smarter way to measure every marketing channel.

Learn More
VP of Sales
You need more tours, more move-ins, and a way to keep the team focused on the best opportunities at any given moment.

Learn More
CEO/CFO
You need to see real results so you can justify the investment to capital investors. You’d also like to stop writing hefty checks to lead aggregators.

Learn More
Startup
You need to hit the ground running with a proven marketing strategy that allows your community to stay competitive in a crowded marketplace.

Learn More

How We Help

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“Senior Living SMART knows the senior living business VERY well. The team is professional and friendly with a breadth of knowledge and industry experience in operations as well as sales and marketing. They are good people, too. They are pleasant to work with. We always feel seen and heard because they address concerns professionally, promptly and pleasantly. They have excellent work ethic, values, and standards. I feel like I can tell them exactly what I’m thinking and feeling, without feeling judged or dismissed.”

Julie Podewitz
Chief Sales Officer, Vitality Senior Living

“My experience with Senior Living SMART has been extremely valuable and professional. Having individuals that get it. They’ve lived it. They’ve been in those roles. There’s huge advantages when you have a team that has been at regional and corporate levels for very well-respected organizations on both the sales and operating side of the company. They bring a huge amount of sensitivity to the needs and some of the challenges that we face as we continue to try to grow occupancy, grow revenue, and exceed customer expectations.”

Carlene Motto
Executive Vice President of Sales, Belmont Village Senior Living

“We use SMARTStore to operate as the source for all documentation. Forms, policies, PDFs, anything that a community or a home office employee would need to use on a regular basis; from HR forms, sales and marketing literature, to the ability to print off flyers and order business cards. We have things branded and consistent. If someone needs access to a form, this allows them relatively quickly and easily to find what they need and not send five e-mails or have to call five people to find something.”

Dr. Tommy Comer
Chief Human Resource Officer, Commonwealth Senior Living

“Senior Living SMART recently introduced us to the HubSpot platform and guided us through the development and launch of our website automation program. We started seeing engagement almost immediately from our website and a measurable uptick in tour conversions. Most importantly, we’ve been able to engage with families early in their search and continue to nurture them, in a way that we haven’t before. Within our first 90 days, we were able to track move-ins in multiple markets to our HubSpot campaigns and we continue to work with qualified new leads at our communities. The Senior Living SMART team is very knowledgeable about the senior living customer and decision process.”

Amy Self
Vice President of Public Relations, Belmont Village Senior Living

“You should work with Senior Living SMART because they take a lot of the guesswork out of connecting with other partners and tools. They go a long way towards getting you to the right solutions. It helps you really tap into the tools that are going to be most beneficial for your company. Recently, we were looking for a call center solution. Senior Living SMART connected me with a company that is fantastic. Debbie got me on the phone with the COO of that company and we were able to very quickly come to an agreement about what they would provide and what we would need.”

David Dodson
VP of Sales & Marketing, Harbor Retirement Associates

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