For example, personas can be based on roles, such as Adult Child, Older Adult, Grandchild, and Professional. Personas can also be based on the customer’s journey.
FREE Guide: How to Create Prospect Personas for Your Senior Living Community
Prospect personas are fictional representations of your ideal residents (as well as the folks who often weigh in on decisions, like adult children).
Personas will help you better understand your ideal “customer” so you can attract them to your website and successfully engage and (ultimately) convert them. They’ll also help you create targeted content based on a prospect’s specific needs at various points in their journey. The strongest prospect personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.).
Does that sound overwhelming? It won’t be after your download our step-by-step guide:
How to Create Prospect Personas for Your Senior Living Community
In this guide, you’ll take a deep dive into the following:
A negative—or “exclusionary”—persona is a representation of who you don’t want as a customer.
Personas allow you to personalize or target your marketing for different segments of your audience.
We provide tips, including examples and templates you can work from.
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