What We Can Do
Book Deborah Howard for your next conference, webinar, or podcast.
Our CEO is a dynamic speaker who has presented at numerous senior living marketing conferences nationwide. She’s also been invited on various webinars and podcasts and is the host of our podcast, Senior Living Marketing Perspectives.
Here’s a short list of where Debbie has recently appeared.
State Conferences
Podcasts
National Conferences
Download Debbie’s official bio and headshot.
Meet Deborah “Debbie” Howard, CEO
It’s safe to say that Deborah “Debbie” Howard knows a thing or two about the senior living industry—particularly marketing, sales, and building occupancy—thanks to the 25+ years she spent working on the operator side.
Debbie got her start at the community level, serving as a director of community relations, which involved an “outreach” task of calling on referral sources and generating leads. From there, she moved to inside sales, working closely with families as they made decisions for their loved ones. This experience inspires Debbie to this day as she helps clients craft realistic personas that genuinely reflect the buyer’s journey.
After moving into a regional role with Benchmark Senior Living, Debbie mentored other community-level salespeople and won the prestigious President’s Award. As a divisional VP of sales and marketing with Emeritus, Debbie was responsible for building occupancy in 70 communities in the Northeast. As the national VP of sales and marketing for Five Star Senior Living, Debbie oversaw 210 communities and was awarded the “Best of the Best” for marketing by Argentum, the national assisted living association.
In 2012, Debbie left Five Star to start Senior Living SMART with Andréa Catizone, who also spent her entire career in the industry. Together, they use their combined 50 years of experience on the provider side to create strategies and tactics for senior living operators. Debbie says, “Because of our collective experience, we knew we could help operators connect the dots between marketing strategy and working successfully with prospects in the real world.”
Since Debbie has worked at every level (community, regional, divisional, and corporate), she can also quickly help stakeholders within a senior living community, particularly the C-suite, understand the work and the value that she and her Senior Living SMART colleagues deliver every day. “We can meet with the C-Suite about reporting and ROI and also facilitate a call with community teams to explain the basics,” she says. “We understand that we must get buy-in at every level to get the best results.”
Interested in booking Debbie?
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Wondering if we’re a good fit?
Are we the right senior living marketing agency for you?
We know we’re not the right fit for everyone, and that’s OK. But if you’re a multi-site senior living operator with a clear growth mindset and at least one internal marketing lead, we should talk. You can expect a prospect-centered approach that produces meaningful results.
Resources
Looking for a senior living marketing agency that gets results? We wrote the book on it. Literally. Let’s build a strategy that drives move-ins.
