But print collateral and other “traditional” marketing methods are still very much alive in our industry. And when done right (and economically), print and traditional marketing for senior living communities can be the perfect complement to digital and inbound methods.
One of the biggest challenges when it comes to marketing for senior living communities is when you have multiple communities to think about. Not to mention the many different people putting their “hands” on the different pieces of collateral. When communicating your message, brand consistency is critical. So is a budget-friendly approach to design and print, considering how much collateral a community goes through each quarter.
We know all about these challenges since we used to be in your shoes! So we put our brains together and came up with solutions that are truly SMART (if we do say so ourselves). Think of these products like this: Imagine a graphic designer, copywriter, image library, and printer have come together to provide turnkey promotions. Sounds great, right?
Check them out below!
SMARTbrand is an online design-and-print platform that offers premium advertising and marketing content at affordable prices. It comes in two “flavors,” including a free version.
SMARTbrand+ is a customized version of SMARTbrand where we centralize and template all of your proprietary collateral, content, and documents.
Our version of a company store, think of it like a company-branded Vistaprint combined with SharePoint for document management—all in one place.
Use everything you create to promote awesome on-site events. Because after all, people want to do more than simply tour your community. They want to experience it. The right events can go a long way in turning cool prospects into warm and even hot ones.