SMARTPricing: A Senior Living Cost Estimator Tool

Clarity before the call. Confidence before the tour.

SMARTPricing is a sales enablement and pricing education platform that helps families understand the true cost of senior living to make informed decisions, and helps senior living operators generate better-qualified leads, align sales and marketing, and convert more tours into move-ins.

Will Showing Pricing Scare Prospects Away?

No! The reality is that families are already searching for pricing online. When they can’t find it, or only see a “starting at” rate that doesn’t reflect the true cost of residency, many are left with more questions than answers. Some assume they can’t afford senior living and never reach out. Others schedule a tour only to experience sticker shock later, after everyone has invested time and emotion into the process.

SMARTPricing provides pricing and context. The result is better-qualified leads.

Senior Living Has a Lead Qualification Problem

Inquiry volume is high, but too many leads stall or drop out once real pricing enters the conversation.

Why this happens:

  • Most communities only publish “starting at” rates
  • Additional costs for care, medication management, and fees come as a surprise
  • Sales teams are forced to explain affordability too late
  • Marketing worries transparency will hurt conversion
  • Investors want shorter sales cycles and better efficiency

The result: Unqualified leads, longer paths to move-in, and frustrated families.

Take SMARTPricing for a Test Drive!

Who is it for?

SMARTPricing is ideal for:

  • Multi-site senior living operators

  • Communities with complex care pricing

  • Sales teams losing time to affordability mismatch

  • Marketing teams trying to improve lead quality

  • Organizations already using or considering HubSpot

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How does it work?

  • Step 1: Select lifestyle or level of care – Independent Living, Assisted Living, Memory Care
  • Step 2: Choose additional care needs – Light, moderate, or higher levels of support
  • Step 3: Select apartment style – Studio, one-bedroom, two-bedroom, etc.
  • Step 4: Choose medication management level
  • Step 5: Indicate number of occupants
  • Step 6: Share urgency and timeframe
  • Step 7: Receive a personalized pricing report

What Happens After a Prospect Receives an Estimate?

1.

The estimate explains to prospects:

  • Their estimated monthly cost range
  • What’s included in the price (meals, utilities, housekeeping, transportation, activities, and more)
  • How care levels impact cost
  • Important disclaimers (estimate vs. final pricing after assessment)

2.

From the pricing report, prospects choose their next step:

  • Schedule a tour or call which marks them as a Sales-Qualified Lead
  • Download a brochure or funding guide that will enroll them in an educational nurture workflow
  • Continue learning which allows them to self-advance when ready

3.

SMARTPricing integrates directly with HubSpot, allowing you to:

  • Deliver full pricing context to sales before the first call
  • Nurture financially uncertain prospects with education and resources
  • Let unqualified leads self-select out, and in turn, saving your team time

Benefits of SMARTPricing for Senior Living Operators

  • Higher-quality leads

  • More confident, prepared tours

  • Shorter sales cycles
  • Fewer late-stage affordability surprises
  • Cleaner CRMs
  • Stronger alignment between marketing, sales, and leadership

Communities maintain full control over:

  • Pricing logic and ranges

  • Messaging around private pay and funding

  • Disclaimers and educational content

See SMARTPricing in Action

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Ready to improve lead quality, shorten your sales cycle, and create better pricing conversations—before the tour?