Senior Living Marketing Guides & eBooks

Digital marketing has become a catch-all phrase for a wide variety of marketing and even sales activities. But what is digital marketing? And do you need to worry about it when it comes to marketing your senior living community?

Are you considering HubSpot to put some power behind your senior living marketing efforts? Or perhaps you’ve already taken the plunge – but now you’re wondering what comes next!

Prospect personas are fictional representations of your ideal residents (as well as the folks who often weigh in on decisions, like adult children). This marketing guide will quickly get you up to speed on buyer personas!

Good blogs will bring traffic and new leads to your senior living website. But good blogs don’t just happen. Learn the fundamentals that will help you start reaping the benefits of this valuable marketing content channel.

As a sequel to “Selling at Combat Speed,” Mike Miller at Primo Solutions takes the same concepts and applies them specifically to the senior living industry. This sales & marketing guide is a MUST read.

This guide will take you through each aspect of what a successful marketing strategy and partnership look like for senior living communities – from how to increase move-ins to how to manage your online reputation.

Marketing Automation (when done right) is effective because it enhances the personal approach. And it does it in a way that frees up marketing and sales teams so they can focus on more substantive work, rather than rote, repetitive tasks like sending emails. In this guide, you’ll dig deeper into marketing automation and understand why it’s so critical to the senior living industry.

It’s not your typical MBA sales philosophy. This guide has been written from our own unique perspective, based on the work we do with our own clients as we help them successfully market and sell senior living in the 21st century.

Older adults have consistently proven that they are technologically savvy and that they enjoy engaging with brands online. In this guide, you’ll learn how to develop effective and engaging senior living websites that get the results you’ve been looking for.

Today’s senior living marketer won’t be successful if they don’t have a sound content marketing strategy. Why? Simple. Content is no longer king—it’s emperor.