The experience in your community is what makes your community unique. It’s unique because your residents aren’t the same people as the residents in the community three towns over. Neither is your staff.
And your residents and staff reflect the experiences that someone else will have when they choose your community, right?
The marketing tactics you use to tell this story—blog posts, brochures, Instagram pictures, videos, and so forth—will be the same tactics every other senior living community uses. But the content of those messages will be unique to your senior living community.
So, for example, maybe you share your chef’s background, because your chef is unique to your senior living community. Get into their story, where they’re from, why they’re passionate about cuisine, where they’ve worked in the past, their favorite recipes, and why they love their job in your community.
That’s a true difference. Prospects won’t find that person who offers that particular experience anywhere else they’re looking. It’s authentic. It’s true. And it provides people with an accurate reflection of your community.