Why Marketing Automation is Critical to the Senior Living Industry

Compared to other industries, the senior living industry has been slow when it comes to adopting contemporary approaches to marketing and sales, especially marketing automation

At first blush, we can understand why. After all, the nature of our industry is very personal and has always done business face-to-face and person-to-person. It’s all about people looking for new living situations for themselves or for their loved ones. Choosing a home is about as personal as one can get. So it’s no wonder that sales and marketing teams might bristle at words like “automation.” It sounds so robotic and impersonal.

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