Through marketing automation, all leads from third-party aggregators will populate into your senior living CRM. This action instantly triggers an email workflow where the person receives a custom welcome message and links to valuable content, such as marketing collateral.

Over a period of several weeks, these leads will receive more messages inviting them to tour, attend an event, read your blog, download content, or enjoy lunch at the community. The goal is to keep them engaged with you.

Over time, the sales team can “see” which leads are most engaged. This makes follow-up decisions much easier. Why waste time on someone who hasn’t opened one email, for example? Instead, sales can focus on the best opportunities.