An effective senior living website is one that attracts QUALITY traffic. What’s quality traffic? This will vary, depending on your community. But in general, a good definition of quality traffic is this: Older adults (and the people who love and care for them) who are searching online for senior living options in the area where your community is located.
You want to capture those folks, right? Of course you do. And the way do it is through search engine optimization (SEO).
Keep in mind that SEO is a process. It involves building your site and writing your site in a way that tells Google (and other search engines) that YOUR site is the answer to a searcher’s query.
For example, let’s pretend your senior living community is in Fort Lauderdale. Mary, who lives outside of Boston, is seventy-five and wants to retire to Fort Lauderdale. She searches on “great senior living communities in Fort Lauderdale” in Google and clicks on the various options that pop up.
Wouldn’t you want your community to come up on the first page of Google? Of course you would! The right senior living SEO can help make sure that happens.
SEO involves many elements, but the foundational elements involve 1) identifying the keyword phrases that your ideal prospect is searching on and 2) using these keyword phrases thoughtfully throughout your site. That’s a VERY high-level overview, but you get the idea.
Want to learn more about senior living SEO? Here are two resources:
Discover eight senior living SEO must-haves | Gain SEO intel from competitors’ sites