Senior Living SMART CEO Debbie Howard was recently the guest of John Jantsch, Founder of Duct Tape Marketing, on the Duct Tape Marketing Podcast.
In the podcast episode titled, “Effective Ways To Differentiate And Scale Your Business”, Howard and Jantsch talked about one of the major challenges marketing agencies face: trying to find ways to differentiate themselves from their competitors, and how to successfully scale as they grow.
As a major player in the senior living marketing and sales industry, Senior Living SMART has been able to achieve both differentiation and scaling with the help of the Duct Tape Marketing system, of which Senior Living SMART is a licensee.
In an industry that is often considered to be “old school” in marketing itself – still relying on direct mail and print ads to promote senior living communities – Senior Living SMART has taken a hybrid approach of integrating the old ways with digital marketing. Explained Howard: “The fact that (senior living) is so relational and it’s so emotional means that you have to be on all channels all the time, but with different messages.” Over the past several years, Senior Living SMART has looked to Duct Tape Marketing to provide the digital marketing expertise it needed to build that hybrid approach to marketing.
“The Duct Tape Marketing system has given us the runway and framework to grow, scale, and thrive in the senior living industry,” Howard shared with Jantsch.