There are plenty of digital marketing certification courses out there, but none are built specifically for senior living.
So, we decided to build one. Introducing Senior Living SMART Foundations, the go-to course for senior living professionals, including operators, marketers, and sales teams.
Below, we explain why this course matters, who should take it, and how it will strengthen your confidence in marketing senior living.
Executive Summary: Why This Course Is Built for Senior Living Marketers
- Most digital marketing certification courses teach broad tactics. This one applies digital marketing strategy to the realities of senior living.
- Senior living marketers need to attract prospects, nurture them through a long decision cycle, support sales teams, and connect marketing activity to occupancy growth.
- The course is designed for community-level marketers, corporate marketing leaders, and sales/marketing teams that want a more connected lead-to-move-in strategy.
- Participants will learn how to apply senior living-specific strategies across buyer personas, SEO, automation, website conversion, reporting, call tracking, SMS, sales alignment, and more.
Table of Contents
Why This Course Matters Now
Senior living marketers are being asked to do a whole lot more with a whole lot less budget. Think things like generating qualified leads, supporting sales teams, improving follow-up, understanding digital tools, tracking performance, connecting marketing activity to occupancy growth—and that’s just the beginning.
Those are HUGE asks, especially given that the senior living decision journey is rarely quick or simple.
That’s why senior living marketers need more than a surface-level understanding of digital marketing. They need to understand how inbound marketing, the sales funnel, automation, content, SEO, local search, reporting, and follow-up all work together in this industry.
Our digital marketing course does exactly that (and then some).
Who Should Take This Course?
We created this course for senior living marketers who are responsible for attracting prospects, supporting lead nurturing, and helping communities grow occupancy.
Think . . .
- Community-level marketing coordinators and directors
- Corporate marketing leaders overseeing multiple communities
- Sales and marketing teams that want a more connected lead-to-move-in process
- Senior living professionals who are newer to digital marketing
- Experienced marketers who want a stronger senior living-specific framework
An important note: You don’t need to be a digital marketing expert to take the course. We start with the fundamentals, then show how concepts like inbound marketing, buyer personas, SEO, automation, reporting, call tracking, and conversion optimization apply specifically to senior living.
And yes, even if you already have some experience in digital marketing, you’ll still learn plenty.
What You’ll Learn
The beauty of Senior Living SMART Foundations is that we built it around the work senior living marketers actually have to do, day in and day out.
- You’ll learn how to look at your marketing strategy from the full lead-to-move-in perspective, not just one channel at a time. That includes understanding your audience, building stronger buyer personas, mapping the prospect journey, improving SEO and local visibility, planning content, and using automation to support follow-up.
- You’ll also learn how to evaluate the tools and touchpoints that can make or break conversions. We’re talking about your website, landing pages, forms, SMS campaigns, call tracking, inbound phone calls, interactive website tools, CRM, and marketing automation platform.
- You’ll learn how to connect your marketing efforts to business outcomes. That means understanding which channels are producing leads, which leads are becoming tours and move-ins, how to calculate resident lifetime value, and how to report on ROI in a way leadership can understand.
And yes, we address the hot-button issue of AI, including its role in the buyer journey and what you need to know about Answer Engine Optimization (AEO).
Frequently Asked Questions
How much does the senior living digital marketing certification course cost?
We wanted to make this course affordable, so we priced it accordingly at $99. Comparable courses start around $600.
How long will it take to complete the senior living digital marketing certification course?
You can complete the course at your own pace. The course includes seven hours of instruction, assessments, and practical exercises.
Is the course live? Will I be required to be present on Zoom? How can I fit a course like this into my schedule?
We know you’re busy and already juggling a lot. That’s why we designed this course to be self-paced. Take it when it’s convenient for you, whether that’s during a lunch hour, in the evenings, or on the weekends (or some combination).
Do I need special equipment to access the course?
All you need is an Internet connection. You can take the course on any device, from a phone to a tablet, laptop to desktop.
Do I need basic knowledge of digital marketing?
Not necessarily. Even if you’re new to digital marketing, this course will guide you through essential strategies tailored to our industry. We assume you’ve heard terms like “occupancy” or “lead generation” before, but don’t worry! We’ll start from the beginning.
Ready to Advance Your Career as a Senior Living Marketer? Enroll Today.
If you’re ready to strengthen your senior living marketing chops, Senior Living SMART Foundations is a practical place to start. You’ll learn how to attract better prospects, support the full lead-to-move-in journey, and make more confident decisions about your content, technology, reporting, and follow-up.
Enroll today and advance your career while building a smarter path to occupancy growth for your community.
