Deborah Howard, Founder
Deborah has more than 20 years of experience in sales and marketing with the last 15 years dedicated to the senior living industry. Working through the ranks from community level sales all the way to a national vice president with the fifth largest senior living company in the US, Deborah has gained a unique perspective and skill set. This experience has created a balance of hands-on coaching, modeling, and training skills as well as strategic execution.
Even in the most challenging economic times, Deborah has a proven track record of consistent occupancy, rate, and revenue growth. Deborah’s varied experience includes creating positive sales cultures; developing sound pricing strategies; crafting effective branding, marketing, and sales materials; developing smart compensation plans; building a custom CRM; designing and delivering training strategies; and analyzing sales data.
Deborah has served as a member of the ALFA Sales & Marketing Roundtable, and she won the national ALFA Best of the Best Award for Sales & Marketing for 2011. Having worked in both the privately held and publicly owned arenas, Deborah has come to believe that the best interests of the residents are served by the responsive, high-touch accessibility best provided by independent operators of all sizes.