Paul Trusik, Director of Digital and Inbound Marketing
Paul’s experience in the digital space spans over 15 years and includes in-house marketing for industries that range from tech to higher education, as well as agency experience working with various senior living communities across the nation.
In joining the Senior Living SMART team, Paul’s chief contributions include leading the company’s digital services and long-range planning for internal initiatives while supporting our external projects, partners, and community. He is responsible for conceptualizing, designing, and executing the best possible website experience with a focus on user interface development, inbound marketing strategy, and 3rd-party integration with other technology endorsed by the senior living industry.
Paul also believes that a big role in bridging the gap in bringing senior living up-to-speed in digital marketing is education; through education and analytics we can best understand how the adult child is interacting with the information presented online, thus allowing our community to make informed decisions on how to invest their time and resources with new digital outreach endeavors.