Scott Baldassari
Marketing Technology Specialist & HubSpot Tamer Extraordinaire
Star Wars, Star Trek, neither:
Star Trek, especially Lower Decks
“I love working with a team that values creative solutions and incentivizes personal growth. SLS sees the big picture, and they recognize that investing in their employees adds value to the company.”
Based out of Plymouth, Mass.—a place that he affectionately calls America’s hometown—Scott is a self-confessed gearhead who loves engines, cars, and motorcycles. “It’s always fascinated me,” Scott explains, “learning how the parts work together to deliver an exhilarating experience.”
This passion serves him well in his role with Senior Living SMART. Scott says, “I equate our approach at SLS to working on a race team, only we’re manufacturing finely-tuned marketing machines, engineering the components, assembling them into moving parts, testing for optimal performance, and analyzing the results to make improvements that deliver consistently better results.”
Scott is constantly learning, something that makes him excel at his job. Currently, Scott holds a number of HubSpot certifications, including Marketing Software, Email Marketing, Content Marketing, Digital Marketing, and Contextual Marketing. He also has a keen sense of the senior living industry thanks to family who held C-level positions when he was growing up. He says, “I’ve heard stories and spent time in communities, which gives me a better understanding of how they operate.”
Outside of work, Scott enjoys hikes with his dog Sawyer, playing music, tearing up the pavement on his motorcycle, doing yoga, and discovering new microbreweries and music.
Lightning Round
