Holly Cowan
Copywriter
Star Wars, Star Trek, neither:
Neither!
“We can all picture ourselves making these decisions, or may already have for parents and/or grandparents. In taking this to heart, we know it’s not about features, but rather communicating the real value our senior living clients offer. That’s why I take such care in crafting their message in a tangible way that educates, reassures, and shows understanding.”
Holly discovered a passion for writing by way of an 18-year corporate marketing career. Whether it’s through email, web, social, or any type of content in between, she believes each brand has a great story to tell. And she can’t wait to help bring the story to life!
A graduate of the University of Kentucky with an M.B.A. from Xavier University in Cincinnati, Holly is now based out of Nashville, Tennessee, where she lives with her husband and three children.
She’s written for the senior living industry for over five years and believes having a multi-faceted marketing background gives her an edge because she’s able to truly understand how content works with strategy to develop successful campaigns.
Holly loves being part of Senior Living SMART. Having worked with both large and small providers, she knows how challenging it can be to develop all the resources necessary to help brands grow. To be able to impact those who make a difference in the lives of seniors alongside such an experienced, dedicated team is refreshing and exciting!
When she’s not working, Holly loves to travel and spend time with her family. She also dreams of writing a children’s book one day.
Lightning Round
