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How to Write a Great Senior Living Blog Post

How to Write a Great Senior Living Blog Post

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Last week, we discussed why all senior living websites should have a blog. Now, let’s talk about the anatomy of a great senior living blog post.

1. Have a plan and a point of view for your senior living blog.

This is also known as “write regularly about compelling topics that your prospects care about.” Keep things organized and moving forward by creating an editorial calendar. It doesn’t need to be fancy, either. Add a working title (one that’s compelling and that includes a keyword phrase you’re targeting), any relevant notes, the due date, and the assigned writer.

Need ideas for topics? Turn to…

  • FAQs. Think about the common questions people ask your sales team and/or the questions you get on Live Chat.
  • Your competitors. Are they covering any topics you’ve overlooked? We’re not suggesting plagiarizing—the content you write should always be original—but you can certainly go to other sites for inspiration.
  • Senior-focused publications. Both online and in print. Again, think inspiration.
  • Your staff. And not just marketing and sales, either. Ask everyone—operations, dining, activities, and so forth—about topics they think would be important to cover. (Bonus: you might be able to use these folks as subject matter experts and/or as guest contributors.)
  • Analytics. Google Analytics and Good AdWords reveal keyword phrases that are bringing people to your site. Could any of those keyword phrases become additional blog content?
  • Keyword tools, such as SEMrush and BuzzSumo, can provide excellent insights—and ideas.

2. Focus on a keyword phrase (but don’t be spammy about it).

Again, always write for humans first, search engines second. You’ll find lots of advice online about where to place keyword phrases and how many times to use each phrase, but the truth is that no one knows what goes into Google’s algorithm.
Yes, it makes sense to use the keyword phrase in the title tag since that cues Google—and readers—what the blog post is about. And it makes sense to use it in your compelling headline. From there, just use the phrase—and various synonyms—naturally in your blog post.

Note: Google does tend to like an organized format, so if you can use the keyword phrase (naturally) in sub-headlines and bulleted/numbered lists, go for it.

3. Mind your grammar, spelling, and punctuation!

This matters to readers AND Google. (Google is wicked smart.) Nothing can torpedo a great topic like lousy mechanics. If the person writing the blog post isn’t a writer by trade, that’s OK—just make sure you have someone with writing/editing chops who can review the work before it goes live.

4. Watch your tone.

Your blog is a great place to be friendly and conversational. And yes, you can still be those two things while also being professional. Avoid “stiff” writing. It’s OK to use contractions, end sentences with prepositions, start sentences with “and” or “but,” and write fragments, all of which will help support a friendly, approachable, conversational style.

5. Write about those things that no one else wants to talk about.

OK, this tip isn’t for every senior living community, but if you truly want your community to stand out, then this could be a good differentiator.

Talk about hard things, but in a friendly, approachable way. Example: Tips to Prevent UTIs for Healthier Bladders.

Or how about this: Sex After 70 – It’s Good For You! You get the idea. These aren’t the sorts of topics you’ll see on many other senior living community blogs, but they ARE the types of topics that—if done right—can help your community stand out in a good way.

6. Consider hiring a professional writer.

So, here’s the thing: lots of people can write, even though they don’t wear the label “professional writer.” As long as the mechanics are sound (see point #3 above), it’s good to have a variety of voices and styles on your blog. So you might not need a professional writer, provided you have a solid marketing person who can lead the efforts and proofread/revise posts as needed.

That said, if you don’t have a person like this available on staff (and not all communities do), then yes—it does make sense to hire a professional writer. But hiring a pro doesn’t mean you should get lazy about having original content. You should make sure the writer has access to “people on the ground” (in other words, the subject matter experts in your community). Otherwise, you can expect generic content that readers can find anywhere (like “5 chair exercises for seniors”).

7. Tell people what they should do when they get to the end.

When people get to the end of the blog post, tell them what to do. This is called the call to action or CTA. It might be links to related content, an invitation to subscribe to the blog, or a download. Bottom line: Engage them further. They got to the end of your blog post, after all, so you have their attention.

You can also experiment with providing CTAs throughout the content. Just make sure these CTAs don’t distract people. You can determine this through your website and blog analytics by seeing how long people stay on the page or even if they get to the bottom of the page.

8. Measure results.

Speaking of blog analytics, you want to get a sense of topics that tend to be popular so you can develop more content like it. But you also want to pay attention to lower-performing blog posts so that you can give them some extra TLC and help them perform better.

It takes less time and money to fix/tweak existing content than it does to create new stuff, so you might as well spend the time getting ALL content to hum. Experiment with page titles, try tweaking/revising sections, re-format, add different CTAs, and so forth. If you substantially change a blog post, add a note somewhere that says “Updated on THIS DATE” and consider republishing it to gain some traction.

9. Lather, rinse, repeat (aka: do more of what works).

Blogging is a long-game. Do more of what works, tweak and improve what’s lagging, and keep an open mind when it comes to trying something new and different.

Need help with blogging?

We have writers, editors, and strategists available for short-term or longer-term contracts. Choose what works for your situation. Let’s chat about it.

What is Marketing Automation & Do You Need It?

What is Marketing Automation & Do You Need It?

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With marketing automation, you can easily schedule and duplicate various marketing tasks (typically connected with actions on your website) to happen without any further work on your part.

Marketing automation examples:

  • When someone downloads a piece of content from a site, they usually receive a thank you email. THAT’s marketing automation in action. This email can include additional information to engage them further.
  • Quality marketing automation software can automatically identify and label website leads as marketing qualified leads (MQLs) or sales qualified leads (SQLs) based on criteria you set. From there, the MQLs could be automatically entered into an email workflow for longtime nurturing.

The goal with marketing automation is to make everyone’s lives easier—think marketing, sales, and even your prospects.

How marketing automation helps senior living marketing teams

Your marketing team can “set it and forget it.” This frees up senior living marketing teams to do more important things like brainstorm and try out new ideas, create more of what works, efficiently move prospects through the sales funnel, and tweak existing campaigns based on results.

Remember, the majority of your website visitors are NOT ready to buy yet. They are researching and comparing. Marketing automation helps you capture these otherwise anonymous visitors (through forms) so that you can continue the conversation with them at their pace.

How it helps senior living sales teams

Sales can now spend more time focusing on true sales-qualified leads (SQLs). For example, if someone requests info on pricing, the automated system might label them as an SQL because of that action—and automatically notify sales to follow up with that particular lead.

Sales can focus on converting SQLs to tours and move-ins while the MQLs “marinate” in a lead nurturing program that readies them to become SQLs when the time is right. This means better close rates for sales teams.

How it helps prospects

Let’s say a prospective resident is browsing your site at midnight and is interested in reading your guide on “How to Finance Senior Living for Aging Parents.” Instead of requesting it and waiting for someone to manually email or snail mail it, the person will get it instantly—without anyone on your end having to lift a finger.

Does your senior living community need marketing automation?

If you’d asked this question a decade ago, the answer would have been “it depends.” As we enter this new decade, however, we’d argue that all senior living communities need some form of marketing automation in order to remain competitive.

The question you need to ask is what level you need.

Do you need the Cadillac version with all the bells and whistles or would basic software do? We’re huge fans of HubSpot (we’re a certified HubSpot agency). We’ve had a ton of success working with senior living communities who install HubSpot.

Marketing automation IS an investment.

But if your teams use it correctly, it will pay for itself over time by identifying sales-qualified leads when they’re truly “hot,” nurturing cool and warm leads over time, improving efficiencies, and providing deep insights in terms of analytics.

Still on the fence?

Or maybe you know you need some form of marketing automation but you don’t know what to do next? Don’t go it alone! The only thing worse than NO marketing automation is the wrong marketing automation for your needs—or setting it up incorrectly.

Download our Hubspot for Senior Living Guide
We LOVE helping our clients get the most out of their marketing automation. Let’s talk solutions.
The Magic of Higher Funnel Thinking Webinar

The Magic of Higher Funnel Thinking Webinar

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Here’s what you’ll learn: 

  • Valuable insight into marketing resource and effort allocation
  • Actionable tips for engaging older adults and their families sooner with minimal effort
  • Information about how decision science can influence marketing content
  • Proven path to getting families “unstuck” in their senior living decision process
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Digital Marketing for Senior Living

Digital Marketing for Senior Living

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Digital marketing has become a catch-all phrase for a wide variety of marketing and even sales activities. We thought it would make sense to define what we mean by digital marketing for senior living.

The word “digital” is key.

Synonyms of digital marketing include online marketing or Internet marketing. Essentially, digital marketing is all the marketing stuff you do that isn’t tangible (in the physical sense). Think emails, blogs, social media, pay-per-click advertising, and—of course—websites. You get the idea. All of those things happen in cyberspace, as opposed to some of the more traditional marketing efforts senior living communities are used to doing, like giving tours or hosting events or sending direct mailers.

Digital marketing for senior living vs. inbound marketing – what’s the difference?

Some folks make the mistake of thinking senior living digital marketing is the same thing as inbound marketing. In our minds, the reverse is truer: all inbound marketing is digital marketing, but not all digital marketing is inbound.

Inbound marketing involves attracting the people who are already looking for your services/products through tactics like excellent website optimization, compelling offers, and sticky blogs and social media profiles. And where do people typically “look” for products or services these days? Online.

So, if you’ve got an optimized website and an awesome blog filled with keyword-rich terms your audience is searching on—and said audience is coming to your site organically to learn more about your senior living community, then that’s inbound marketing/digital marketing.

But what if you buy a list of email addresses and send “cold” emails to the entire list? Emails come under the umbrella of digital marketing, but, in this case, the emails wouldn’t qualify as inbound marketing. Rather, it’s outbound marketing with digital marketing flare.

Or think about ads you see online. Some hit the mark—the ads might actually be for something YOU are interested in, so you click. But often times, they don’t match your needs/wants, so you ignore them. Again, that’s outbound marketing with digital marketing flare. See the difference?

Yeah, we might be splitting hairs, and, no doubt, some people will disagree with our definitions. We always tell our clients that they shouldn’t get too hung up on definitions anyway. In order for everything to make sense, use common sense. It likely makes sense to most people that “digital” means “online.”

Why is digital marketing so important to the senior living industry?

You already know the answer. Think about it. Many of your current residents began their search online, right? And the majority of your future residents (and their families) will definitely begin their search online. So you need digital marketing to help attract these folks and keep them engaged and coming back for more.

You’ll accomplish this through digital marketing efforts, such as the following:

  • Having an optimized website that allows people searching for a senior living community like yours to pop up regularly in their searches
  • Offering excellent content that people can’t get anywhere else (e.g., download of floor plans, virtual tours, guides about things to do in the area)
  • Having an easy way to score prospects who visit your site (e.g., cold, warm, hot) – and to have the appropriate automated follow-ups for each type
  • Making sure other sources of information about your community—particularly review sites and business listings—are up to date and responsive to both positive and negative feedback
  • Creating thoughtful pay-per-click advertising strategies wherever you do them (Google AdWords, Facebook advertising, digital ads on third-party sites)

 Senior Living SMART "Why Digital Marketing?" eBook

Senior living digital marketing is more than simply a necessity.

Digital marketing isn’t just something you need to do in this competitive online world. Yes, you need to play, but digital marketing also offers several benefits.

When done right, it takes a heavy load off marketing and sales.

You can’t have a sales person working 24/7, but your digital marketing efforts can work 24/7. For example, when you build a wonderfully optimized website with excellent info, it doesn’t matter if someone enters at 2PM or 2AM, as long as they can find the info they need and you can engage with them (e.g., via a form submission, newsletter sign-up, request for more info, even a helpful bot-chat).

When done right, it’s easy to duplicate/replicate.

Some of the sweetest words in a marketer’s ears: “Lather, rinse, repeat.” In the old days of direct snail mail, marketing and sales teams were at the mercy of designers, printers, and budgets. Today’s digital marketing is all about turnkey customization, like email templates you can make your own with a few clicks, clone with another click, and schedule as far out as you want. Take “winning” campaigns (email, social, PPC) and duplicate them to run again and again.

When done right, it’s easy to measure success.

The ultimate metric in senior living marketing is move-ins. But the great thing about digital marketing is you can measure all the other benchmarks that lead to the move-in, such as first contact, tour requests, and so forth.

How much of your senior living marketing budget should you spend on digital marketing?

The bulk of your marketing budget today will be spent on digital marketing efforts (welcome to 2020!). We’re talking a powerful, high-converting website and all that goes with it (e.g., hosting, maintenance, basic updates, content creation, and any special elements like live chat); email marketing (newsletters, lead-nurturing/drip campaigns); social media; reputation management (review sites); and, most likely, some form of online advertising.

Sure, you’ll likely still have some outbound efforts/needs as well (e.g., snail mail, billboards, traditional advertising), but we’re definitely seeing more and more of a shift in budgets. Depending on your goals and your community’s size, your split might be 60% digital marketing and 40% more “traditional” marketing, or you might be seeing more of an 80/20 split. Our point: more and more of your marketing dollars will be going towards digital marketing efforts this decade.

Digital marketing in the senior living space is a lot to take in. Don’t go it alone.

In fact, why not work with digital marketing experts who are ALSO experts in the senior living industry? That would be us. :)  We can guide your digital marketing efforts, making sure they follow industry best practices (and we mean both industries: senior living and marketing!).

Let’s Chat

30-minute no-obligation brainstorming session.

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Senior Living Marketing Trends to Watch in 2020

Senior Living Marketing Trends to Watch in 2020

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What senior living marketing trends should you be paying attention to?

So glad you asked.

Senior Living Marketing Trend #1: Always Think Mobile First.

An average of 68% of our clients’ website views and conversions happen on mobile phones. Websites built with a “mobile first” design will outperform websites built for only desktop experiences.

Remember, the real estate for messaging and lead conversion shrinks dramatically on smartphones. This means you must put the most important info at the TOP of the site.

Let’s break it down:

  • Copy. Messaging must be clear, concise, and explain the problem you solve and who you serve.
  • Navigation. Think simple organization. Focus on the most important information prospects are looking for, like locations and care levels. Design elements should include drop-down menus to easily access specific information. Or you should implement a properly-tested hamburger menu or jumbo menu.
  • CTAs (Calls to Action). Encourage visitors to take an action, but give them different options. Use colorful buttons designed for clumsy thumbs on the go. Be sure the phone numbers on the website are dynamic, too. For example, use “click to call” with tracking to measure website conversions.

FREE Website Assessment

Get out your cell phone and pull up your website to test the mobile experience.

Need help? Get a free website performance assessment today.

Senior Living Marketing Trend #2: Hyper-Target Prospects.

A recent user experience study published by Acquia reports that 80% of customers want greater personalization. In fact, respondents claim they would be more loyal to a brand that demonstrates an understanding of who they are.

The only way to get the right content to the right prospect at the right time, however, is to have the ability to track their behavior. Here is what you should need to track:

  • Everything prospects are doing on your website: You need to know how often they visit and what pages/blogs they’re visiting so you can personalize your follow-up based on each prospect’s specific interests. Marketing automation is an effective way to accomplish this.
  • Engagement: Consider the following…
    • Email opens and clicks
    • Paid advertising clicks and conversions from Google AdWords and Facebook
    • CTA interactions to track if they have downloaded a brochure or guide, requested a call back or scheduled a tour, and/or engaged with live chat or a survey.

Score leads based on the actions prospects take on your website. This will help you identify prospects with the greatest opportunity to advance and close.

  • ROI. Senior living providers should have a way to track the return on investment of every lead generation source. Your marketing team or agency should have the technology to quantify the cost per conversion and cost per move-in by channel. Extra points if you can also calculate the resident lifetime value based on actual revenue and length of stay data.

Senior Living Marketing Trend #3: Move to Open Source Technology.

“Consistently delivering convenient, personalized experiences across all channels requires technology that can readily access all the data personalization demands and flexibly support CX online, in-store, and everywhere else,” reports Acquia.

The senior living technology space has been dominated by closed-source platforms that do not allow integration into all of the data sources operators need to optimize their marketing results.

Our clients are moving away from these antiquated solutions in favor of newer open source technology providers that allow operators muhc more freedom and choice.

Here are the signs that it’s time to change your website hosting or CRM company:

  • The website is built on a proprietary platform. What this can mean…
    • You cannot make changes, updates, or edits to your own website.
    • They do not have or will not share an API key to allow integration with marketing automation, live chat, interactive surveys etc.
    • They decide what to measure. The problem? It’s usually not what really matters.
  • The senior living CRM is not integrated with a marketing automation platform OR it forces you to use their solution rather than the best-in-class that you would prefer. It does not connect to your website forms and/or third-party lead providers. This means any data entry on your end will have to happen manually. You cannot get the reports you need, such as lead generation by channel.

Ready to explore better CMS and CRM options?

Schedule a call with the Senior Living SMART team today. These senior living marketing trends will likely define the next decade. Don’t get left behind! Simple, strategic changes can make all the difference.

The Senior Living Marketing Rebellion

The Senior Living Marketing Rebellion

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I recently listened to a Duct Tape Marketing podcast featuring Mark Shaefer, author of Marketing Rebellion: The Most Human Company Wins. The podcast addresses the “new reality” of marketing strategy. The insights are timely and relevant for the senior living industry.

The new reality is that the customer is in control of their own journey—and no two customers are alike. The buying journey in senior living is complex and emotional, often involving multiple decision makers and influencers. This journey is rarely linear, so today’s senior living marketers have to create an environment for prospects to be able to engage with the brand at every stage of their journey. We need to meet them wherever they are. Then, we must provide the information they need and nurture them along the path. Finally, we must keep them engaged until they make the decision to move forward.

When it comes to senior living marketing today, there have been three distinctive shifts.

Let’s look at each one more closely.

1. Shift in the Access to Information

Information is power, and we senior living marketers used to have it. Prospects had to call or visit the community to get any information. For example, pricing, floor plans, and marketing collateral were provided personally or snail-mailed out. And prospects waited for the information to come in their mailboxes!

Today, prospects expect to get information about everything on your senior living website. And if you don’t give it to them, they will quickly move to a competitor or third-party lead aggregator site. We are now marketing to a “shop-around” society, and they expect to be able to independently research and compare their options.

2. Shift in Transparency

There is no room for secrets in today’s senior living marketing strategy. Trust in business, brands, and advertising has declined for the last 10 years, and today’s prospects want to self-qualify or self-disqualify without a sales pitch.

What can a senior living marketer do? One of the most important things is putting your pricing on your website (the starting rates at the very least). If you don’t provide your pricing, the lead aggregators will, and you will be buying back your own leads!

3. Shift in Control

Our prospects are becoming the marketers, because we no longer control the conversation. They listen to each other, they learn from each other, and they trust each other (more than they trust us). We no longer control our message—social channels and review sites do. Our job has shifted from leading the conversation to finding ways of being invited into the conversations that prospects are already having.

We can, however, initiate conversations and offer expertise and resources, such as blogs, guides, and infographics. And we can make sure that our messaging intersects with where prospects are researching.

Remember, Rebellious Times Require Radical Changes

Successful senior living marketing today starts with the right strategy. Operators that jump at every bright shiny new marketing tactic will end up wasting a lot of money without results. There is no point in spending budget on a paid digital advertising campaign if the website is not designed to convert the leads generated. More traffic does not equal more prospects, and more leads won’t always translate into the right leads.

Ready to embrace this new senior living marketing reality?

Schedule a 30-minute brainstorming session today.

Request a Session
7 Signs It's Time to Change Your Website Hosting Company

Senior Living Website Tips: Make Sure You Own Your Website

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Consider this important statistic: 87% of senior living prospects will visit a community website before they pick up the phone, attend an event, or schedule a tour. Your website is your virtual front door!  

If you put the work and money into your website, make sure you OWN it. Because older, closed, and proprietary platforms will limit your ability to own your strategy, decisions, and results. 

Senior living website tips: warning signs to watch out for 

1. The website will be hosted on a proprietary CMS (content management system).

Your web designer or digital marketing agency might talk about their cool content management system. But what happens to your senior living website if you decide you want to work with a different agency or designer? The digital agency will own the license and, therefore, your brand…and they might not be willing to part with either.

If that’s the case, you’ll basically be a captive of the agency since there won’t be a way to simply “move” the site from one vendor to another. You’ll need to completely rebuild the site at a cost of many thousands of dollars.

2. The designer/agency doesn’t have an open API because they don’t want their clients to integrate with solutions other than their own.

Controlling integration on the website means providers will have to buy packaged solutions owned by the agency rather than allowing clients to choose their own integrations and tools.

3. Automated lead response emails are signed by the website hosting company, not the community sales and marketing team.

The goal of marketing automation is to build rapport and trust with your brand, not with the hosting company’s brand!

4. Website designs are out-of-the-box with locked-down templates.

This means that providers will have to pay extra (and wait in line) for customization. And again, see the first point: You might not even OWN the customization on your senior living website.

5. The only people that can make changes to the website are employed by the digital agency.

Just, no! You and your team should be able to easily make changes on your own. That’s the beauty of WordPress sites or sites built using content management systems where you own the files/content (like on HubSpot).

6. There is no written guarantee that the content on your senior living website belongs to you.

If there’s no written guarantee, then the digital agency could claim it as their content. This includes copy, images, videos, history, analytics, and reports. We can’t stress this point enough. READ CONTRACTS CAREFULLY BEFORE YOU SIGN. Here’s a good article that gets into the nitty-gritty of website ownership and clauses to look out for.

7. There is a 12-month commitment, lengthy notice period, and/or or auto-renewal clause.

You should be able to take your business elsewhere whenever you want (or at least within a reasonable time frame, like 30 days). Sure, it can sound appealing to have an “all in one” solution, but the lower price point and so-called conveniences are NOT worth it if you end up losing control of your senior living website and brand. Not to mention that the lost lead-generation opportunities will cost you more in the long run.

Work with a digital marketing agency that will RESPECT your brand—and your autonomy! Hint: That would be us!

We hope these senior living website tips were helpful. Need more help? Schedule a 30-minute brainstorming session ASAP!

The Marketing Agency Trap in Senior Living

The Senior Living Marketing Agency Trap

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We are a senior living marketing agency. Over the years, we’ve worked with marketing agencies, and we‘ve hired marketing agencies at various times throughout our growth. This gives us a unique perspective on the pros and cons of the typical marketing agency model. 

Here are some of the lessons we‘ve learned about the agency world. 

Lesson #1: Be Wary of the Ol’ Bait & Switch.

Too often, a strategic leader in the marketing agency will woo you, but the minute the deal closes, they disappear.

That’s a big problem because the greatest value provided by an industry-specific marketing agency is in the development of the strategy. If you don’t have a sound marketing strategy, nothing else matters.

On a couple of occasions in our earlier years, we were “sold” by a charismatic and strategic agency leader with great insights and ideas. But after we signed the contract, we never saw or spoke to that person again.

Pro Tip: Before you sign the contract, learn how often the strategic leader will be joining results calls and strategy sessions.  (They should be involved at least quarterly.) Make sure you have this point outlined in the contract. Psst: When you work with Senior Living SMART, you always get one of us—the founders—on your team.

Lesson #2: Remember, You Get What You Pay For.

In the world of marketing agencies, the budget you’re willing to spend will determine the experience and quality of the team assigned.

Only clients with the largest budget will get the A Team. Agencies employ marketing specialists with a wide variety of experience levels from entry level on up. This means, you may end up with a B, C, or D team based on your spend.

Pro Tip: Before you sign the contract, find out all you can about the people on your marketing “team.” This should include their professional marketing experience, how long they’ve been with the agency, and what other senior living clients they’ve worked with. You can learn all about our senior living marketing team here.

Lesson #3: Make Sure Your Brand is NEVER Held Hostage.

Read your marketing agency contract carefully and be sure that you own your content and brand elements! We’ve worked with senior living clients who’ve discovered their agency would not release their logos, images, and creative files to them. In essence, the agency was basically holding the brand hostage.

Pro Tip: Always retain the original art files, brand guidelines, logos, and images you purchase. And have an attorney double check your contract before signing.

Lesson #4: Be Skeptical of Too Many Trade Secrets.

In the course of delivering a great digital marketing experience, agencies will employ multiple technologies for analytic and diagnostic purposes. Most will “white label” these resources so they can retain the licenses and own the marketing “secrets.”

This might be OK while you’re working with the agency. But in the future, you might want to transfer the licenses to yourself or another agency—and you shouldn’t have to lose your historical data in order to do so. Here are some examples where the data and analytics can really pile up: marketing automation software, reputation management, social sharing platforms, SEO, and heat mapping tools.

Pro Tip: Before signing the contract, get a list of all tools and technologies that will be used to manage your account and be sure there is a process to transfer all licenses to you or your next agency.

Lesson #5: Your Agency’s Idea of “Success” Doesn’t Match Yours.

We worked with marketing agencies that were always excited to report their wonderful results in reaching various goals. The problem? Their goals were NOT our goals.

Goal setting should be collaborative and realistic. Don’t be fooled by the fluff reporting of impressions, views, clicks, and website traffic. In the senior living industry, the best measurements of success are conversions-to-leads, tours, and move-ins.

Pro Tip: Ask about reporting up front. What will be measured? What are the sources of truth? How will ROI be determined?

Learn from our lessons and avoid these mistakes!

And if you’re looking for a senior living marketing agency that works exclusively in the senior housing and care industry, we’d love to chat. Click here to schedule a 30-minute brainstorming session.

Another At-Bat: How to Rescue A Missed Opportunity Webinar

Another At-Bat: How to Rescue A Missed Opportunity Webinar

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Here’s what you’ll learn: 

  • Inbound call handling best practices
  • Understand why calls fail
  • Expose blind spots in the customer journey
  • See how to calculate what its costing your organization to not effectively capture calls.
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To Publish or Not to Publish? That is the Question About Community Pricing Webinar

To Publish or Not to Publish? That is the Question About Community Pricing Webinar

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Here’s what you’ll learn: 

  • How to build a family/prospect experience strategy that scales.
  • How to interject powerful touch points that wows the family/prospect.
  • How to measure the efficacy of your customer experience strategy.
  • How to build your customer experience plan to deliver.
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