Your senior living website is your most important marketing asset, one that must build trust with prospects no matter where they are in their journey. What’s the number one reason most people mistrust a website? Poor site design. Luckily, your senior living website design is something within your control. A good design does cost money, […]
Author Archive for: dhoward
About Debbie Howard
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Entries by Debbie Howard
Much has happened in the last 12 months thanks to AI and its impact on search. Below, we’re offering a reality check regarding senior living search engine optimization (SEO) for 2024, including what to expect and why you don’t need to panic. Search Generative Experience (SGE) isn’t likely to disrupt your organic search results any […]
Last month, we talked with Kerri-Anne Pendergast, our Director of Social Media Marketing, to discuss her approach when she works with our clients here at Senior Living SMART. Today, we invited her back to address a burning question so many senior living communities have: Is it time to get on the TikTok bandwagon? It’s an […]
When it comes to digital marketing, it’s easy to fall into a rhythm when things are working well. The key is making sure this routine doesn’t turn into complacency. Below, we share six fresh senior living marketing ideas to help you avoid this fate. 6 fresh senior living marketing ideas to try in 2024 1. […]
The death of email has been greatly exaggerated. In fact, the opposite is true: email has enjoyed a renaissance in recent years thanks to the tremendous growth of smartphone and tablet ownership, as noted by this 2021 Pew Research fact sheet. Armed with a mobile device, everyone from kids to seniors can easily access their […]
Are you wondering how to create an effective senior living marketing strategy that’s easy to justify to the C-suite and will boost occupancy too? Step right up! We got you. First, picture your marketing as a hub with your ideal prospect in the center. Then, around the hub, picture six spokes: Website Content Email Search […]
Historically, the fourth quarter has been the most challenging time of year for growing senior living occupancy. Not only are move-ins down, but overall leads are often down as well. Understandably, many families want to cherish one more holiday season with Mom or Dad (or other older loved ones) in the comfort of their own […]
We asked Kerri-Anne Pendergast, our Director of Social Media Marketing, to pull back the curtain and discuss how she approaches senior living social media marketing for our clients. Below, we talk about the following: The platforms all communities must maintain a presence on Content types that always work Types of content Kerri-Anne wishes more clients […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
In a previous blog post, we discussed the resident lifetime value calculation and its significance in senior living marketing. Today, we’ll take a deeper dive into this critical metric and the insights it delivers. Below, we’ll discuss how the resident lifetime value calculation . . . Provides better visibility into your community’s overall financial health […]
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