Entries by Debbie Howard

Senior Living Website Design: Does Yours Build Trust?

Your senior living website is your most important marketing asset, one that must build trust with prospects no matter where they are in their journey. What’s the number one reason most people mistrust a website? Poor site design. Luckily, your senior living website design is something within your control. A good design does cost money, […]

Senior Living Search Engine Optimization: What to Expect in 2024

Much has happened in the last 12 months thanks to AI and its impact on search. Below, we’re offering a reality check regarding senior living search engine optimization (SEO) for 2024, including what to expect and why you don’t need to panic. Search Generative Experience (SGE) isn’t likely to disrupt your organic search results any […]

Senior Living Social Media Marketing – Our Approach

We asked Kerri-Anne Pendergast, our Director of Social Media Marketing, to pull back the curtain and discuss how she approaches senior living social media marketing for our clients. Below, we talk about the following: The platforms all communities must maintain a presence on Content types that always work Types of content Kerri-Anne wishes more clients […]

Resident Lifetime Value Calculation & Its Role in Marketing

In a previous blog post, we discussed the resident lifetime value calculation and its significance in senior living marketing. Today, we’ll take a deeper dive into this critical metric and the insights it delivers. Below, we’ll discuss how the resident lifetime value calculation . . . Provides better visibility into your community’s overall financial health […]