5 Key Insights: Employee Engagement in Senior Living Communities

A panel of senior living marketing professionals will share strategies and tactics for lead generation, nurturing and conversions given current restrictions regarding tours, events and community visits.

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Senior Living Marketing Webinar: COVID-19 Considerations

Marketing during a pandemic brings up many challenges. In this senior living marketing webinar, a panel of senior living pros will share strategies and tactics for lead generation, lead nurturing, and lead conversion. Yes, even in this climate of increased restrictions due to COVID-19.

HERE’S WHAT YOU’LL LEARN  

  • How to setup Facebook Live
  • What to communicate in email marketing
  • Leveraging technology to create virtual experiences
  • How to use each senior living marketing channel effectively
  • Communication best practices
  • Optimizing positive brand awareness
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[WEBINAR] Senior Living Lead Generation During COVID-19

Even during a pandemic, we marketing and sales professionals must continue to connect and engage with our prospects, both existing and new. Learn what senior living lead generation options are available to continue your work towards those 2020 marketing and sales goals!

Senior Living Lead Generation During COVID

Here’s what you’ll learn: 

  • Engaging with prospects in the absence of tours and events
  • Alternative lead gen strategies
  • What prospects need from you during this pandemic
  • Maintaining and increasing your brand awareness
  • Best CTAs that are not tour or event focused
Battling COVID-19 Webinar

Senior Living Marketing Webinar: Battling COVID-19

We’ve gathered industry experts for this FREE senior living marketing webinar to give you the tools to effectively manage the COVID-19 pandemic in your senior living community. From resident and staff health, effective procedures for cleaning and disinfecting to managing crisis communication.

Here’s what you’ll learn: 

  • Strategies to prevent the spread of COVID-19 in senior living communities
  • Prevention, treatment of COVID-19
  • COVID-19 HR Policy
  • CDC Recommendations
  • Safety FAQs
  • When should you use standard precautions
  • Three types of transmission
  • Practicing good EVS procedures
  • Supporting staff, residents and families
  • Crisis Communication
  • Virtual sales tools
The Magic of Higher Funnel Thinking Webinar

The Magic of Higher Funnel Thinking Webinar

Here’s what you’ll learn: 

  • Valuable insight into marketing resource and effort allocation
  • Actionable tips for engaging older adults and their families sooner with minimal effort
  • Information about how decision science can influence marketing content
  • Proven path to getting families “unstuck” in their senior living decision process
Another At-Bat: How to Rescue A Missed Opportunity Webinar

Another At-Bat: How to Rescue A Missed Opportunity Webinar

Here’s what you’ll learn: 

  • Inbound call handling best practices
  • Understand why calls fail
  • Expose blind spots in the customer journey
  • See how to calculate what its costing your organization to not effectively capture calls.
To Publish or Not to Publish? That is the Question About Community Pricing Webinar

To Publish or Not to Publish? That is the Question About Community Pricing Webinar

Here’s what you’ll learn: 

  • How to build a family/prospect experience strategy that scales.
  • How to interject powerful touch points that wows the family/prospect.
  • How to measure the efficacy of your customer experience strategy.
  • How to build your customer experience plan to deliver.
Utilizing Voice Technology in Senior Living Communities Webinar

Utilizing Voice Technology in Senior Living Communities Webinar

Here’s what you’ll learn: 

  • How to increase resident attendance at activities by up to 40%
  • Solutions to easily keep the visual and hearing impaired seniors engaged in the community
  • Easily Increase staff productivity
  • Increase health and safety using Amazon Alexa enabled devices and voice technology
  • Increase resident and family engagement
  • Easy ways to inform stakeholders during emergencies
  • How leading communities are increasing prospect attendance at events and tours

Inbound Marketing: Your Secret Weapon in Winning the Recruitment Game Webinar

Inbound Marketing: Your Secret Weapon in Winning the Recruitment Game Webinar

With Inbound Marketing, your goal is to attract new prospects to your company, engage with them, and create opportunities to see if there is a match between your company and the individual. It’s an opportunity to establish a dialogue with passive and active job seekers, create a unique candidate experience, and build relationships with top talent.

Here’s what you’ll learn: 

  • Understand the difference between Outbound and Inbound Marketing
  • Learn how to utilize Inbound Marketing in your recruitment strategy
  • Discover the 5 steps in setting up a successful Inbound Marketing campaign
  • Learn best practices from companies outside the senior living industry
Top 5 DIY Marketing Tips for 2019

Top 5 DIY Marketing Tips for 2019

Already working on your Q1 marketing plans? Join your fellow senior living sales and marketing professionals for this 45- minute webinar where you’ll learn helpful tips to get your promo plans in place for 2019.

  • Goal set based on numbers
  • Identify target personas
  • Select the right promotion for the job to be done
  • Select the right media for the job to be done
  • Measure a job well done

The takeaways from this webinar will help you better structure your goals, strategies, tactics and actions to drive more move-ins more effectively. We’ll also answer some of your questions.