With Inbound Marketing, your goal is to attract new prospects to your company, engage with them, and create opportunities to see if there is a match between your company and the individual. It’s an opportunity to establish a dialogue with passive and active job seekers, create a unique candidate experience, and build relationships with top talent.
Here’s what you’ll learn:
- Understand the difference between Outbound and Inbound Marketing
- Learn how to utilize Inbound Marketing in your recruitment strategy
- Discover the 5 steps in setting up a successful Inbound Marketing campaign
- Learn best practices from companies outside the senior living industry