You might think, “Assisted living PPC management—how hard can it be?” Below, we provide three compelling reasons why working with an experienced agency like Senior Living SMART makes sense for all your paid advertising needs. 1. We do ppc management every day. You could try managing your assisted living PPC campaigns on your own. The […]
When marketers discuss the prospect’s journey, they often talk about three stages: awareness, consideration, and decision. In senior living, you must also consider three other stages: whether, where, and when. Below, we dive deeper into each stage, including how they should influence your senior living marketing efforts. The “whether” stage In the “whether” stage, prospects […]
People who manage the best senior living websites don’t get hung up on overall website traffic. Instead, they make sure they have the right balance of first-time visitors vs. returning visitors. Why? Keep on reading. Below, we discuss the following: Why returning visitors are crucial to the senior living sales cycle What percentage of your […]
It’s easy to think that effective senior living PPC campaigns are all about clicks. But what happens after people click? You still need to convert people into leads, right? And you must have a way to nurture leads over the long term since the senior living sales cycle is long. While clicks are important, the […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Budget season is here! As you develop your senior living marketing budget for 2024, make sure you’re asking the right questions and looking at the most relevant data. Struggling with where to begin? This article will help. Below, we discuss the following: The four main steps to developing a senior living marketing budget The biggest […]
A panel of senior living marketing professionals will share strategies and tactics for lead generation, nurturing and conversions given current restrictions regarding tours, events and community visits.
As a senior living COO, you’ve been tasked with overseeing the daily operations of your communities. You work closely with leadership at all levels, capital partners, vendors and suppliers. You are responsible for developing and executing a clear operational plan that often includes a multi-year vision for your organization. You likely have a keen financial […]
Threads, the latest app owned by Meta, was launched to the public on July 5th, 2023, and has already amassed an outstanding 100 million active users within just five days. What is Threads, and what do I need to know about it for senior living marketing? Threads for marketing: what to know Threads can be […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
