Senior Living Marketing Perspectives: Relocating to Senior Living with Maureen Longoria
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Author Archive for: dhoward
Entries by Debbie Howard
Resident Lifetime Value Calculation & Its Role in Marketing
In a previous blog post, we discussed the resident lifetime value calculation and its significance in senior living marketing. Today, we’ll take a deeper dive into this critical metric and the insights it delivers. Below, we’ll discuss how the resident lifetime value calculation . . . Provides better visibility into your community’s overall financial health […]
Marketing Automation for Senior Living: HubSpot vs. ActiveDEMAND / Enquire MAP
To remain competitive in an increasingly crowded senior living landscape, you must rely on marketing automation platforms to handle numerous repetitive tasks and report reliable results. Many options exist, but two of the most popular are HubSpot and ActiveDEMAND / Enquire MAP. At Senior Living SMART, we work with both, so we thought sharing our […]
Senior Living SEO Companies: Do You Need One?
Some readers might think they need a senior living SEO company in addition to (or instead of) a marketing agency. However, other readers might think having a separate SEO company is redundant if you already work with a marketing agency. Which is it? Who’s right? Like so many things in life, it depends. Below, we […]
Senior Living Marketing Perspectives: Driving Predictable Growth Through Marketing Systems with Sara Nay
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Assisted Living PPC Management: 3 Reasons You Should Work with an Agency
You might think, “Assisted living PPC management—how hard can it be?” Below, we provide three compelling reasons why working with an experienced agency like Senior Living SMART makes sense for all your paid advertising needs. 1. We do ppc management every day. You could try managing your assisted living PPC campaigns on your own. The […]
The Non-Linear Customer Journey in Senior Living Marketing
When marketers discuss the prospect’s journey, they often talk about three stages: awareness, consideration, and decision. In senior living, you must also consider three other stages: whether, where, and when. Below, we dive deeper into each stage, including how they should influence your senior living marketing efforts. The “whether” stage In the “whether” stage, prospects […]
What the Best Senior Living Websites Do
People who manage the best senior living websites don’t get hung up on overall website traffic. Instead, they make sure they have the right balance of first-time visitors vs. returning visitors. Why? Keep on reading. Below, we discuss the following: Why returning visitors are crucial to the senior living sales cycle What percentage of your […]
Senior Living PPC: Why You Must Think Beyond Clicks
It’s easy to think that effective senior living PPC campaigns are all about clicks. But what happens after people click? You still need to convert people into leads, right? And you must have a way to nurture leads over the long term since the senior living sales cycle is long. While clicks are important, the […]
Senior Living Marketing Perspectives: Elevating the Senior Living Industry
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
