Budget season is here! As you develop your senior living marketing budget for 2024, make sure you’re asking the right questions and looking at the most relevant data. Struggling with where to begin? This article will help. Below, we discuss the following: The four main steps to developing a senior living marketing budget The biggest […]
A panel of senior living marketing professionals will share strategies and tactics for lead generation, nurturing and conversions given current restrictions regarding tours, events and community visits.
As a senior living COO, you’ve been tasked with overseeing the daily operations of your communities. You work closely with leadership at all levels, capital partners, vendors and suppliers. You are responsible for developing and executing a clear operational plan that often includes a multi-year vision for your organization. You likely have a keen financial […]
Threads, the latest app owned by Meta, was launched to the public on July 5th, 2023, and has already amassed an outstanding 100 million active users within just five days. What is Threads, and what do I need to know about it for senior living marketing? Threads for marketing: what to know Threads can be […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
We asked our CEO, Debbie Howard, to discuss an important topic: memory care lead generation. Below, she answers the following questions: How does memory care lead generation differ from lead gen for assisted living or independent living? Who are the buyer personas? What kind of messaging resonates with memory care leads? Are specific marketing channels […]
We asked Chris Zook, Director of Paid Media & Strategy at Senior Living SMART, to sit down for a Q&A on all things Google Ads. Chris also did a podcast on this topic with our CEO, Debbie Howard. If you’d rather listen than read, here’s their conversation about Google Ads. Otherwise, keep on scrolling for […]
You’ve worked hard to get leads from various sources, like organic search, paid ads, and social media. You might think the hard part is over, but how you manage these leads matters—and it can make or break a senior living community, given the competition. Here are some best practices to know and use. 4 SMART […]
Are you a senior living marketing professional asking, “Why isn’t my website converting?” Read on, because the problem might be that you’re asking the wrong question. Below, we’re going to explain why—and we’re going to give you four better questions to ask instead. “Why isn’t my website converting” is the wrong question. The question is […]
Getting a prospect to tour your senior living community is a critical step in the senior living sales process—but it’s only one step. Once prospects finish the tour, then what? What can your marketing and sales teams do to help prospects cross the finish line and become residents? We’ve rounded up some tips for helping […]
