3 Reasons You’re Losing Senior Living Leads
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Author Archive for: dhoward
Entries by Debbie Howard
Tips for Better Senior Living Sales & Marketing Alignment Post-Deposit
The biggest myth in senior living sales and marketing is that marketing ends once someone signs on the dotted line and delivers their deposit. Here’s the reality: Sales and marketing teams must remain aligned post-deposit. Why? Two reasons. First, happy residents are your best form of advertisement. They write excellent, engaging reviews. They’re also much […]
Marketing Automation for Senior Living: Real Results
We spend a lot of time on the blog and with our clients discussing the value of marketing automation for senior living. But the proof is in the results. Below, we’re highlighting what two years’ worth of sound marketing strategy and automation achieved for Sinceri Senior Living, which is based out of Vancouver, Washington, and […]
Senior Living Marketing Perspectives: Consumer Perceptions of the Buyer Journey
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
What Is a Solo Ager & How Do You Market to Them?
You’ve likely been hearing the term “solo ager” more and more. This is yet another demographic you must keep in mind as you market your senior living communities, especially if your levels of care focus on active adult living and independent living. But what is a solo ager, exactly? Do you need a completely new […]
Senior Living Marketing Predictions for 2024
It’s that time of year when we ask our team members to gaze into their crystal balls and make senior living marketing predictions for 2024. Here’s what everyone had to say… Deborah Howard, CEO “I think we’re going to see more movement towards emotionally resonant messaging. We’ve got to get away from “just the facts” […]
Senior Living Traditional Marketing in 2023 – My Favorite Things
Even in 2023, traditional marketing plays an important role in senior living sales by building brand awareness, nurturing prospects, educating to overcome objections and reducing friction during the move-in process. At Senior Living SMART, we deal with a lot of third-party vendors of traditional marketing services, and we have our favorites! Find out below who […]
Senior Living Digital Marketing: Our Favorite Tech
One of the most interesting things about owning a senior living digital marketing agency is that we get to play with all the marketing technology our clients use to increase lead generation and conversions. As a holiday gift to you, here are some of our favorites—and there are some lumps of coal at the end! […]
Senior Living Marketing Perspectives: Behavioral Science in Marketing
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Senior Living Website Design: Does Yours Build Trust?
Your senior living website is your most important marketing asset, one that must build trust with prospects no matter where they are in their journey. What’s the number one reason most people mistrust a website? Poor site design. Luckily, your senior living website design is something within your control. A good design does cost money, […]
