We spend a lot of time on the blog and with our clients discussing the value of marketing automation for senior living. But the proof is in the results. Below, we’re highlighting what two years’ worth of sound marketing strategy and automation achieved for Sinceri Senior Living, which is based out of Vancouver, Washington, and […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
You’ve likely been hearing the term “solo ager” more and more. This is yet another demographic you must keep in mind as you market your senior living communities, especially if your levels of care focus on active adult living and independent living. But what is a solo ager, exactly? Do you need a completely new […]
It’s that time of year when we ask our team members to gaze into their crystal balls and make senior living marketing predictions for 2024. Here’s what everyone had to say… Deborah Howard, CEO “I think we’re going to see more movement towards emotionally resonant messaging. We’ve got to get away from “just the facts” […]
Even in 2023, traditional marketing plays an important role in senior living sales by building brand awareness, nurturing prospects, educating to overcome objections and reducing friction during the move-in process. At Senior Living SMART, we deal with a lot of third-party vendors of traditional marketing services, and we have our favorites! Find out below who […]
One of the most interesting things about owning a senior living digital marketing agency is that we get to play with all the marketing technology our clients use to increase lead generation and conversions. As a holiday gift to you, here are some of our favorites—and there are some lumps of coal at the end! […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Your senior living website is your most important marketing asset, one that must build trust with prospects no matter where they are in their journey. What’s the number one reason most people mistrust a website? Poor site design. Luckily, your senior living website design is something within your control. A good design does cost money, […]
Much has happened in the last 12 months thanks to AI and its impact on search. Below, we’re offering a reality check regarding senior living search engine optimization (SEO) for 2024, including what to expect and why you don’t need to panic. Search Generative Experience (SGE) isn’t likely to disrupt your organic search results any […]
Last month, we talked with Kerri-Anne Pendergast, our Director of Social Media Marketing, to discuss her approach when she works with our clients here at Senior Living SMART. Today, we invited her back to address a burning question so many senior living communities have: Is it time to get on the TikTok bandwagon? It’s an […]
