Senior Living Marketing Perspectives: Consumer Perceptions of the Buyer Journey
Episode Summary:
In this episode of “Senior Living Marketing Perspectives,” host Debbie Howard from Senior Living Smart welcomes Jamison Gosselin, a 20-year senior living industry expert. First, Debbie and Jamison dive into SMASH survey findings about consumer perceptions of the buyer journey. Next, they continue on the topic by looking at what’s working in the industry, and what needs improvement. Then, the two shift the conversation to talk about social media and review sites and managing the promotional mix. Finally, they wrap up the podcast by touching on resident, employee, and professional experiences in the industry, as well as expanding the role of the marketing professional.
Topics Discussed and Key Points:
- Findings from the SMASH about consumer perceptions of the buyer journey in senior living
- What’s working and what’s not working in the industry
- Social Media vs. Review Sites
- Managing the Promotional Mix
- Experiences – Employee and Resident Satisfaction, Professionals, Advocacy, and Loyalty
- Expanding the marketing professionals’ role in senior living organizations — e.g. the Marketing Mix
Jamison’s Bio:
Jamison Gosselin has served in and around the senior living business for more than 20 years in a variety of marketing, communications, and operations roles. Today, he works as an executive-level marketing strategist with B2C and B2B companies focused on seniors housing and multifamily assets.
Prior to his consulting work, Jamison developed business strategies and oversaw the execution of marketing, sales support, and communications in a variety of executive-level roles at leading companies. These companies include Sunrise Senior Living, Holiday Retirement, and Eclipse Senior Living. He also led marketing and communications at Argentum, a senior living trade association, and managed the senior living vertical business at G5, a digital marketing agency and SaaS company. Jamison got his career started at global telecommunications firm MCI (now part of Verizon) as a political action manager and later as a public relations manager at its headquarters in Washington DC.
Jamison has an MBA from George Mason University in Fairfax, Virginia, and a BA in Political Science from The American University in Washington, DC. He also has a variety of marketing credentials from Duke University, George Washington University, and the Content Marketing Institute.
