Fresh Ideas For Planning Events That Drive Traffic & Generate Leads

Fresh Ideas For Planning Events That Drive Traffic & Generate Leads

Well planned and executed events for prospects and professionals can generate qualified leads, re-engage existing leads, and create opportunities to develop new professional contacts and nurture existing relationships.  Or they can be a waste of time and money. It’s difficult to come up with fresh ideas, so here are a few to start a dialogue – please add your best events to the list!

Show That You Are An Expert & A Resource

Educational events for prospects and professionals position you as a trusted advisor and valued resource:

  • CEU’s (at your community or bring program to hospital/ SNF)
  • Author Book Signing (for professionals, buy books in advance, bring them to contacts and hold private book signing reception for professionals)
  • Downsizing/ Transitions (real estate, moving, downsizing experts)
  • Financial Solutions (VA benefits, life insurance conversion, long term care, state / federally funded programs)
  • Legal Issues/ Financial Planning Topics
  • Memory Care Topics (brain fitness, education, research, driving & dementia)
  • Support Groups
  • Visiting Professor Classes offered by local college
  • Safe Driving
  • Navigating the Healthcare Maze

Holiday Tip Sheet

senior living holiday tip sheetHoliday marketing is always an excellent way to increase awareness, boost your community’s reputation and generate leads. That’s why we’ve created this Holiday Magic Marketing Kit to give you the tools to plan a successful event and reach your end-of-year marketing goals.

Be Social & Show Your Fun Side

  • Networking (breakfasts, lunch, cocktail receptions, martini mixer etc.)
  • Dash & Dine (stop by for a tour or event, and take home dinner on us!)
  • Spa night
  • Brunch (champagne, jazz, holiday, Mother/Father’s Day)
  • Senior – Senior Prom with local high school (Star Dust Prom)
  • Holiday/ Special Day Socials / BBQ’s (Valentine’s Day, Saint Patrick’s Day, Mother/ Father’s/ Grandparent’s Day, Memorial Day, July 4th, Veteran’s Day, Thanksgiving)
  • Chef demonstrations & duels and contests (best chili, pizzapalooza etc)
  • Antique Car Show
  • Fashion Show – collaborate with local store and use staff, residents, family, or professionals as models
  • Comedienne – professionals need to have fun after work
  • Reading or one act play by local theatre group 

Grass Roots & Community

  • Host Spiritual Groups (Parish Nurses, Stephens Ministry, Non Denominational meeting of Rabbi’s, Pastors, Priests etc.)
  • Host seniors groups (Red Hat Society, Senior Centers & Groups)
  • Host Art Shows for local schools/ artists or resident art
  • Host piano recitals for local teachers if you have a piano
  • Dinner & a Movie if you have a theatre
  • Sponsor a community yard sale
  • Sponsor a community health fair with free screenings
  • Host community group car wash
  • Host fundraisers
  • Host a variety/ talent show
  • Wreath/ Miniature Tree decorating – referral sources & families buy a wreath or tree and decorate it (usually with a theme) and raffle them off for charity at a social event.

Please add to the discussion and add your best events to the list!

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