Have you heard of the Web Content Accessibility Guidelines (WCAG)?
In a nutshell, Web Content Accessibility Guidelines (WCAG) is “developed through the W3C process in cooperation with individuals and organizations around the world, with a goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.”
The ultimate goal? To make web content more accessible to everyone, particularly people with disabilities.
At Senior Living SMART, we’ve always advocated making senior living websites accessible to site visitors (think older people with aging eyes, for example). We’ve taught many clients over the years about the value of adjustable text sizing, strong color contrast with fonts and backgrounds, avoiding layering text over images, and using alt tags to describe images. (Just to name a few best practices.)
Why? Because it’s the right thing to do.
That said, WCAG takes accessibility to a whole new level. As Mozilla notes, “It is comprehensive but incredibly detailed, and quite difficult to gain a rapid understanding of.” And depending on what sort of business you’re in, you could face legal repercussions if your site doesn’t comply (for example, federal agencies and their contractors).
Now, we’re not sharing this info to make you nervous. Our job is to make sure you’re aware—and to tell you about our approach to Web Content Accessibility Guidelines. We’re proud to announce we’re working with UserWay as our accessibility compliance partner.
As its website explains, “UserWay’s Accessibility Technology is the world’s most advanced and popular AI-powered accessibility compliance solution that ensures your website provides a digital experience that meets and exceeds WCAG 2.1 AA requirements, as required by the ADA and other governmental and regulatory bodies.”
UserWay has been installed in over 1.2 million websites around the globe (and counting!). It makes compliance straightforward. As noted on this user review site, UserWay’s “AI-powered widget does the job of making smart modifications on your website without the need to make dramatic changes to the existing code.”
Bottom line: UserWay is our way to help clients’ websites remain compliant and accessible to all.
Note: Affiliate links are used in this post.