We’ve spent a lot of time on this blog discussing how to get senior living leads. But what happens when all your hard work begins to pay off and you’ve got more leads than your team can handle? Yes, it’s a good problem to have, but it’s still a problem, right? Or maybe the opposite […]
We recently shared some long-term senior living marketing predictions for the next decade (in honor of our 10th anniversary). Now, we’re shining the light on some short-term marketing predictions for 2023. We’d love to hear your thoughts! Share them on LinkedIn and Facebook! Prediction #1: The forecasted housing slump will impact senior living sales. We’re […]
We like to follow our own advice and review analytics on the content we produce. Since it’s the end of the year, we dug into the top 10 senior living blog topics that generated the most traffic over the last twelve months. Here are the results, including our take on why these particular blog posts […]
Can you remember what you were doing in December of 2019? That was only three years ago. And yet, it feels like a lifetime. And no wonder when you consider everything that’s happened since. The pandemic has had a profound effect on how we think, buy, interact, and conduct business. And this most certainly applies […]
When you hear the words “senior living marketing plan,” do you roll your eyes? Get a tummy ache? Feel the pressure like you did in high school the night before a big report was due? You’re not alone. For some reason, those words—MARKETING PLAN—can induce extreme reactions among marketers and sales teams alike. Some people […]
The most successful senior living communities encourage collaboration among their marketing and sales teams. These communities understand that the ultimate goal—boosting occupancy—is the same for both “sides” and that working together, instead of against each other, reaps much bigger rewards. So how can you foster a more collaborative environment between your senior living sales and […]
If you’ve been wondering how to generate leads for senior living facilities, keep reading. In this article, we talk about different channels for driving traffic to your website, tips for converting early-stage leads so you can nurture them, and strategies for generating high-quality leads that are ready for sales. Download a version of this article […]
We’re in the midst of celebrating our 10th anniversary. You can catch up on some of our other anniversary-inspired posts below: 10 Ways Senior Living Marketing Has Changed in 10 Years 10 Ways We’re Not Your Average Marketing Agency 10 Interesting Facts About Us & Our Marketing Journey For this post, we’ve rounded up 10 […]
Are you taking stock of your marketing efforts and wondering if you should work with a senior living lead generation agency? Here are six signs that suggest this would indeed be a wise decision for your community. Sign #1: You haven’t developed formal buyer personas. Many communities might have informal buyer personas—the ones based on […]
We spend a lot of time talking with our clients about marketing strategy—and why creating a winning strategy is an essential first step. But what does a “winning” senior living marketing strategy even mean, or look like? Keep reading . . . 1. Define what “winning” looks like at various points during the marketing and […]
