We asked our CEO, Debbie Howard, to discuss an important topic: memory care lead generation. Below, she answers the following questions: How does memory care lead generation differ from lead gen for assisted living or independent living? Who are the buyer personas? What kind of messaging resonates with memory care leads? Are specific marketing channels […]
We asked Chris Zook, Director of Paid Media & Strategy at Senior Living SMART, to sit down for a Q&A on all things Google Ads. Chris also did a podcast on this topic with our CEO, Debbie Howard. If you’d rather listen than read, here’s their conversation about Google Ads. Otherwise, keep on scrolling for […]
You’ve worked hard to get leads from various sources, like organic search, paid ads, and social media. You might think the hard part is over, but how you manage these leads matters—and it can make or break a senior living community, given the competition. Here are some best practices to know and use. 4 SMART […]
Are you a senior living marketing professional asking, “Why isn’t my website converting?” Read on, because the problem might be that you’re asking the wrong question. Below, we’re going to explain why—and we’re going to give you four better questions to ask instead. “Why isn’t my website converting” is the wrong question. The question is […]
Getting a prospect to tour your senior living community is a critical step in the senior living sales process—but it’s only one step. Once prospects finish the tour, then what? What can your marketing and sales teams do to help prospects cross the finish line and become residents? We’ve rounded up some tips for helping […]
Let’s talk about bottom-of-the-funnel (BOFU) content. Oh, wait—you’re not sure what that means? No worries! We’ll walk you through what it is and why it’s essential. Plus, we’ll share fun ideas to rock your BOFU. What is bottom-of-the-funnel content? To understand BOFU, we need to discuss what comes before it—and this involves a quick lesson […]
June is an excellent time to review your senior living marketing strategy. If you do this mid-year checkup now, you can hit the ground running as we enter Q3. What exactly should you review during your mid-year checkup? Don’t worry! We got you. In this article, we’ll cover the following: Website marketing review tips Social […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
We recently wrote about ChatGPT and whether you should use it for senior living marketing. The short answer: Don’t use it to replace your process for creating digital content, like blog posts, white papers, and guides. ChatGPT has trouble producing quality long-form content—it can lose its train of thought, and you can’t rely on it […]
You’ve probably heard people buzzing about ChatGPT. Its emergence has dominated headlines (it’s the fastest-growing app of all time), spurred countless debates, and worried everyone from teachers to writers to editors to ethicists to conspiracy theorists. But what exactly is ChatGPT? And how can it be used to support your senior living marketing efforts? Below, […]
