Senior Living Sales Tips: 5 Essential Financial Discovery Questions
You’ll be in a much better position to help prospective residents and their families if you ask these five important questions about finances.
Author Archive for: dhoward
Entries by Debbie Howard
Turn Your Website Into a Lead Generation Machine [Webinar]
87% of all senior housing sales begin online, making websites the #1 sales tool for lead generation. Prospects visit a community website an average of 7.8 times during their buying journey. This webinar will demonstrate how to convert anonymous website visitors into exclusive and unshared qualified leads.
Senior Living Sales: How To REALLY Build Stabilized Occupancy
Here’s the answer that senior living sales teams have been looking for in order to boost and sustain occupancy. Click to learn more.
Spring Training for Senior Living Sales Professionals!
All of the prospects who didn’t want to move in over the holidays or wanted to wait until spring to put their house on the market are coming out of hibernation. The urgent winter move-ins may decrease, so it’s time to get back in the game of driving occupancy.
Red Carpet Tours Webinar – How To Plan & Execute the Perfect Personalized Tour
This webinar will cover how to really roll out the red carpet for your tours and provide tools to provide a personalized experience and get your whole team engaged! Looking to improve tour conversions and grow occupancy?
How Senior Living Can Build Better Referral Pipelines
As a solutions network aimed at curating resources to help operators improve occupancy, revenue and service delivery, Senior Living Smart has provided its approximately 400 members access to a free 24/7 live chat service on their websites as a means of generating more exclusive leads.
5 Steps to Successfully Managing Your Online Reputation
According to Google, 70% of Americans online say they use reviews before converting to customers. A Harvard Business School Study found something they call The Yelp Effect. According to their study published in 2011, “A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue.” The senior living industry lags behind most […]
Senior Living Sales Tips: 7 Networking Strategies That Work
An important component of every successful sales plan involves generating referrals from professional sources. Of course, balancing internal and external sales responsibilities can be challenging for even the most talented senior living sales reps. Here are some best practices and other senior living sales tips to get the greatest results from your efforts. 1. Have […]
Thanksgiving Marketing Campaigns
The holidays are the ideal time to market your community! Seasonal decorations make a community sparkle and there is a lot of energy generated by special events and family visits. It is also a time when families visit and notice changes that precipitate interest in checking out senior living options while they are together. With […]
How To Generate Word Of Mouth Endorsements – A Case Study
Written By: Doug Pruden Principal Customer Experience Partners, LLC – and Senior Living SMART Partner What Costco Might Teach us About Generating Word of Mouth Confirmed Costco shoppers appear to enjoy their shopping experiences at the big-box retailer. Despite the less than luxurious facilities, larger than desirable multi-packs, membership fee, and frustratingly long checkout lines, […]
