When it comes to devising a killer senior living marketing strategy, we need a new shtick. I’m tired of listening to recorded calls and mystery shops and hearing the same things: We have the best people. You’re going to love the food. We’re resident-focused. If every senior living community is saying the same thing, then […]
The movie Funny Farm with Chevy Chase should be required viewing as part of senior living sales training. When Andy Farmer and his wife struggle to sell their country home after a not-so-idyllic experience of rural living, they decide to enlist the help of an eclectic cast of characters from the community. Everyone comes together […]
Making a decision to choose a senior living community is complex, emotionally dynamic, and personal. Navigating the senior living sales process with families and prospects is delicate. Very, very rarely is there only one decision maker, so doing thorough discovery using the right questions is important for all involved. Here are a few senior living […]
It is always tricky creating the right Sales Toolbox – one that creates urgency without eroding revenue. Used correctly, incentives can be used to shorten the sales cycle and achieve move-in targets but they can also be overused leaving money on the table. Choosing the tools that are right for the job of occupancy & […]
Blog Provided By Joan Bachman, RN, HNA, RHIT, BSBA, FCN Maximize Your Senior Living Resources The Only Place You Find “Success” before “Work” is in the Dictionary. Survival and growth of an organization rely on the effective use of available assets. Senior Living Resources: Information Management A successful organization maintains accurate business records and promotes […]
There are many traditional pricing models offered by senior living operators in an effort to grow rate and increase occupancy. There are no right or wrong answers as long as the strategy is in alignment with your goals. Generally, pricing strategy is directly related to the stability of occupancy. With a higher occupancy, operators can […]
Facilitating an effective sales meeting requires analysis of both leading and lagging key performance indicators (KPIs). Senior living sales managers at all levels, from the community to regional (and above), often spend more time examining lagging indicators and not enough time digging into leading indicators. Or, as we like to say, look through the windshield […]
Senior living operators often use the words “sales” and “occupancy” interchangeably. While closing sales is a key component of growing occupancy, sustainable results require a more collaborative strategy. Occupancy involves sales AND marketing alignment, effective service delivery, and strong retention efforts. Let’s break down each component and learn how to increase sales in senior living. […]
Blog provided by Senior Living SMART Partner: Sensight Surveys One of the most common recommended improvements we hear from family members on our customer experience surveys is more frequent updates from community management about their loved one’s status. Managing a senior living community is a busy, demanding job. Sometimes finding time to update responsible parties […]
It costs an average of $900 to generate one tour, so it is worth taking time to pre-plan a WOW Experience! The three most common root causes for a low Tour: Move-In Ratio are Poor First Impressions, Unplanned Tour Experiences, and Lack of Creative Follow Up. Here are some ways to improve first impressions to […]
