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How to Create a Great Brand Experience for Residents

May 13, 2025/0 Comments/in Activities/Resident Engagement, Marketing Resources/by Debbie Howard

It’s easy to think the senior living marketing team’s job ends once a prospect becomes a resident. But consider this sobering stat: According to the Massachusetts Executive Office of Elder Affairs’ 2023 Annual Aggregated Data Report for Assisted Living Residencies, 17% of residents who moved out did so within just ninety days of moving in.

And while that data reflects one state, we’ve heard similar stories from clients across the country.

Early move-outs are more than just frustrating—they’re disruptive to occupancy, revenue, and reputation. Preventing them starts with one essential strategy: delivering an exceptional brand experience that turns residents into raving fans.

Why create a great brand experience?

When you create a standout brand experience, you lay the groundwork for long-term satisfaction, glowing reviews, and referral-rich word of mouth.

Just ask Megan Longley, VP of Sales at ACTS Retirement-Life Communities, who shared during a recent panel that 50% of ACTS’ move-ins come from resident and family referrals.

Their secret? An intentional approach that focuses on consistently surprising and delighting new residents, and a formal referral program that taps into the enthusiasm of those happy residents and families.

At Senior Living SMART, we call this the “delight” stage—the critical window of time when you go beyond simply welcoming new residents and instead create a warm, memorable experience that builds lasting loyalty.

How to create a brand experience that delights residents and their families

Creating an exceptional brand experience begins before the new resident moves in. It requires careful planning, empathy, and a well-executed strategy.

Every transition point—from the initial deposit to the first month in the community—presents an opportunity to build trust and a sense of belonging.

Upon deposit, set the stage for a smooth transition.

The moment a resident makes a financial commitment is a pivotal point in their journey. It should feel seamless, not stressful.

Make it easy to pay. Many people don’t carry checkbooks anymore, so don’t force prospects to leave and return with a check, which only gives them time to reconsider. To eliminate unnecessary roadblocks, offer digital payment options.
Digitize paperwork. No one wants to take home a stack of forms to fill out manually. A digital process makes it easier for multiple family members to collaborate and stay organized.
Coordinate logistics. As soon as the prospect makes the deposit, families start thinking about all the work ahead, like downsizing, selling a home, and finding movers. Reduce stress by providing resources and partnerships. Consider working with a professional relocation service to guide families through the process. (We recommend LivNow.)

PRO TIP: If your senior living community offers relocation services, do the following:

Create a dedicated landing page on your site about the relocation services. Ideally, make it available and visible in the top-level navigation. Discuss how this service can benefit your future residents. Share testimonials from residents who’ve used the services. If the service doesn’t cost the resident anything, be sure to highlight this point.
Promote the services in all pre-tour communications. For example, when someone schedules a tour online, the thank-you page and the auto-responder email should highlight this service and explain how people can contact a counselor for a free consultation.
Highlight the service in all post-tour communications. Remind people about this service and make it easy for someone to contact a relocation counselor.
Make virtual intros. If the salesperson senses a once-hot lead is getting cold feet, they should take the initiative and make a virtual introduction between the prospect and a relocation counselor.
Promote the service throughout the community’s website, social media platforms, and marketing events. Again, if moving is one of the biggest barriers to entry, break down this barrier.

Formally transfer the relationship from sales to operations.

The salesperson has spent weeks, sometimes months, building rapport and trust and knows the future resident’s hopes, interests, and life story. If this information isn’t transferred to the rest of the community’s key team members, that personal connection is lost, and the transition can feel cold and impersonal.

Create a new resident profile. Pull notes from the CRM and supplement with a resident life history survey. Mining social media for additional personal insights can help staff make meaningful connections early on.
Host a transition meeting. Gather department heads and team leaders to share details about the new resident, ensuring everyone is prepared to create a warm welcome.
Develop a personalized transition plan. Identify residents with similar interests or backgrounds who can serve as buddies. Schedule introductory activities that align with the new resident’s hobbies. Maintain their daily routines as much as possible.
Introduce staff in advance. Provide families with a directory of key team members, including photos and contact information. Some communities even create playing cards with employee faces, names, and fun facts to make introductions easier.

Plan a memorable move-in day.

Move-in day can be overwhelming. Whether a planned transition or a sudden move, the experience should be well-coordinated to minimize stress.

Personalize the welcome. Engage the resident welcome committee to prepare for the new arrival. Share relevant background information so they can create a thoughtful orientation plan. A personal note from a current resident can go a long way in making a newcomer feel expected and valued.
Create move-in day checklists. Give each department in your senior living community an internal checklist to make sure they are ready for the new resident. For example, the apartment readiness checklist, dining/meal plan checklist, activities checklist, etc.
Develop move-in day protocols. Examples include leaving a welcome basket on the kitchen counter, providing a welcome packet in people’s apartments with helpful info, issuing a resident handbook, or assigning a resident from the welcome committee to be the new resident’s go-to person during the first few weeks.
Make the arrival special. Some communities roll out the red carpet, while others place a ribbon across the apartment door for the resident to cut. Personalized wreaths and welcome signs on the door create an instant sense of belonging.
Assign a staff member to assist the family. Designate a team member to stay with the resident and their family throughout the move-in process—helping them settle in, answering questions, and providing escorts to meals or activities.
Offer hospitality. A stocked fridge, snacks, and a goody basket with necessities (paper goods, hand soap, etc.) can make the transition smoother. Encourage the family to stay for a meal in the dining room to start integrating into the community.

Foster connection and engagement during the first week.

The first week is all about relationships. Residents need to feel comfortable with both staff and fellow residents.

Schedule personal meet-and-greets. Staff should take time to introduce themselves personally and explain their roles. Create an internal orientation checklist so each department knows what to cover.
Empower the resident welcome committee. Assign experienced residents to check in with newcomers, invite them to meals, and help them navigate community life.
Overcommunicate with families. Send updates and photos showing them engaging with staff and fellow residents. Address concerns immediately to avoid minor issues snowballing into bigger problems.

Focus on creating a sense of belonging during the first month.

The first month sets the tone for a resident’s long-term satisfaction. Boomers, in particular, aren’t looking for a passive retirement. They want to stay socially, physically, and mentally engaged, which means communities must go beyond bingo and crafts to offer experiences that align with their interests.

Automate surprises and special treats. Schedule weekly surprises like gift certificates for the salon, dining passes for family visits, or a small bouquet of flowers on day thirty to celebrate their first month.
Create opportunities for social integration. Set up a community dining table where new residents can meet others in a structured setting. Develop a digital directory or app where residents can find others with similar interests, browse the activity calendar, and submit service requests.
Monitor progress. Use daily stand-up meetings to track how new residents are adjusting. Are they attending activities? Are they making connections? Is their family expressing concerns? Small course corrections can prevent larger issues down the road.

Great brand experiences don’t just happen.

Creating a positive brand experience for new residents isn’t just about making a good first impression. It’s about laying the foundation for long-term satisfaction, referrals, and retention. Need help developing a brand experience that turns your residents into raving fans? Get in touch, and let us help.

5 Tips for Managing Senior Living Waitlists

May 5, 2025/1 Comment/in Activities/Resident Engagement, Marketing Resources/by Debbie Howard

Having a waitlist for your senior living community might sound like a good problem to have—and generally speaking, it is. But having a waiting list doesn’t mean you should forget about marketing to people on it.

After all, people on waitlists could change their minds, especially if they lose sight of what made them so excited about your community in the first place. Or they could choose a competitor since many prospects get on multiple waitlists at the same time.

If you’re not careful, that once-robust list of eager prospects could tank at the worst possible time—when you need to boost occupancy.

Below, we discuss five tips for how to manage a waiting list for your senior living community.

1. Create a club for future residents.

Just because someone is on your waitlist doesn’t mean they should feel like they’re in limbo. One effective strategy is to invite them into a special “Future Residents Club.” This club can offer exclusive perks designed to build connections and excitement while people wait.

For example, you could provide day passes to the fitness center and pool or offer complimentary meals in the community’s restaurant.

Over time, these experiences will help future residents feel a sense of ownership and belonging, making their eventual move-in feel like a natural next step rather than a major leap.

2. Give future residents early online access.

Debbie Howard, Senior Living SMART’s CEO, and Megan Longley, VP of Sales at ACTS Retirement-Life Communities, appeared on a panel at a recent Senior Housing News Sales and Marketing Conference.

Longley mentioned that at ACTS, future residents don’t wait until they move in to access their online portal. They start using it early in the process.

This is a brilliant idea!

By digitizing essential documents like health screening forms, handbooks, and activity calendars and loading them into an online portal, the community allows new residents to chip away at the “to-dos” in advance. It turns the logistics into a low-stress, step-by-step process instead of a last-minute scramble, and it helps future residents remain committed to their choice.

This early access also doubles as an onboarding tool. Future residents begin to see themselves as part of the community. By the time move-in day arrives, they’re not just showing up. They’re stepping into something they already feel connected to.

3. Use interest-based groups to build brand affinity.

Another creative way to keep waitlist members engaged is by organizing them into micro-interest groups. These aren’t just social clubs—they’re strategic tools to build loyalty and connection. Think about a men’s group that meets monthly for cards or coffee, or a book club that includes both current and future residents. These shared experiences spark genuine relationships and meaningful ties to your brand.

Some communities even design waitlist-exclusive activities around these groups, giving future residents something to look forward to while reinforcing that they’ve made the right decision.

4. Build excitement and trust with construction updates.

For new communities still under construction, keeping future residents engaged is just as important as securing deposits. The most effective way? Consistent, honest communication. Whether it’s a quick text message with a weather-related delay or a longer email with design renderings and timeline adjustments, ongoing updates help people stay connected and confident in their decisions.

Bonus points if you give people opportunities to participate. Some communities allow future residents to vote on finishes or choose preferred color schemes. These are small decisions that make a big impact on an emotional investment. When people feel like they’re part of the process, they’re more likely to stay excited—even if the wait gets longer.

Another great strategy is to create a private Facebook group just for depositors or waitlist members. Use it to share behind-the-scenes photos, video walk-throughs, and essential updates. You can also use it to answer questions, address concerns, and gauge how people are feeling as timelines evolve. A little communication goes a long way.

5. Use special events to remind people why they wanted to be added to the waitlist in the first place.

Tours are important, but they only tell part of the story. Special events give future residents a chance to see your community’s real energy and personality. From live music and wine tastings to holiday-themed parties and hobby expos, these events show that life here is active, joyful, and full of opportunities to connect.

Events also highlight something the best brochures can’t capture: participation. When waitlist members see how many residents show up and how much fun they’re having, it helps them picture themselves in the mix. Hosting seasonal or themed events that are open to future residents can give them that spark of “I can’t wait to be part of this.”

Need help keeping your waitlist engaged?

Our team can help you figure out a strategy that works for your community. Get in touch, and let’s chat.

How to Write a Great Senior Living Blog Post

April 21, 2025/10 Comments/in Marketing Resources, Technology/by Debbie Howard

This blog was originally published on 3/6/2020 and updated on 4/21/2025

We’ve discussed why all senior living websites should have a blog. Now, let’s talk about the anatomy of a great senior living blog post.

1. Always use subject matter experts.

We can’t stress this point enough: If you want blog content that stands a chance at ranking and converting amidst the glut of AI slop, interview subject matter experts (SMEs) in your community.

Remember, no other community has your activities director, head chef, nursing staff, etc. And AI doesn’t have access to these people or their insights, either. So, talk to your SMEs to make your content stand out.

Keep things organized and moving forward by creating an editorial calendar. It doesn’t need to be fancy, either. Add a working title (one that’s compelling and that includes a keyword phrase you’re targeting), any relevant notes, the due date, and the assigned writer.

Need ideas for topics? Turn to…

FAQs. Think about the common questions people ask your sales team and/or the questions you get on Live Chat.
Your competitors. Are they covering any topics you’ve overlooked? We’re not suggesting plagiarizing—the content you write should always be original—but you can certainly go to other sites for inspiration.
Senior-focused publications. Both online and in print. Again, think inspiration.
Your staff. And not just marketing and sales, either. Ask everyone—operations, dining, activities, and so forth—about topics they think would be important to cover. (Again, use these folks as subject matter experts and/or as guest contributors.)
Analytics. Google Analytics and Google Ads reveal keyword phrases that are bringing people to your site. Could any of those keyword phrases become additional blog content?
Keyword tools, such as SEMrush and Ahrefs, can provide excellent insights and ideas.

2. Focus on a keyword phrase (but don’t be spammy about it).

Again, always write for humans first, search engines second. You’ll find lots of advice online about where to place keyword phrases and how many times to use each phrase, but the truth is that no one knows what goes into Google’s algorithm.

Yes, it makes sense to use the keyword phrase in the title tag since that cues Google—and readers—what the blog post is about. And it makes sense to use it in your compelling headline. From there, just use the phrase—and various synonyms—naturally in your blog post.

Note: Google does tend to like an organized format, so if you can use the keyword phrase (naturally) in sub-headlines and bulleted/numbered lists, go for it.

3. Understand search intent and create blog posts accordingly.

We’re in the age of AI, which includes AI Overviews. When people conduct informational searches, they often don’t need to leave the search engine results page (SERP) because the answer to their query pops up in the AI Overview or another highly visible element, like the “People Also Ask” boxes.

Before we entered this era, a thorough informational blog post had a better chance of showing up on the SERP and getting clicks.

But times have changed.

That said, we’re not suggesting that you should stop writing informational blog posts. It’s still a smart strategy to include them in the mix. Optimize and format them for maximum visibility on the SERPs.

However, another item to consider adding to the mix is more “bottom of the funnel” blog content. We’re talking about content that focuses on keyword phrases with commercial search intent, meaning someone is much farther down the sales funnel.

Yes, this is a departure from the way businesses have been blogging for the last twenty years.

In the “old” days of business blogging, we were told that blog posts should be strictly informational and geared toward the top of the funnel. But that strategy is tough in the era if AI Overviews and the “zero-click search” world we find ourselves in.

Instead, write a blog post around a lower-volume search phrase with commercial intent that discusses your community as a potential option/solution.

For example, let’s say you have an award-winning community in Lakeland, Florida. Consider these keyword phrases:

Average monthly cost for senior living: 590 monthly searches, informational search intent
Best senior living communities in Florida: 30 monthly searches, commercial search intent

The first keyword phrase has informational intent. The searcher wants info on average costs. Maybe they’re just starting to consider senior living for themselves or a parent. Or maybe it’s simply a general curiosity. AI Overviews and industry associations dominate the SERP and will give the searcher a quick answer.

This doesn’t mean you should ignore the question. You could address it on an FAQs page or in a guide. But writing a blog post around it? Probably not the best use of your marketing budget.

The intent of the second keyword phrase is commercial. Think about someone who plugs that phrase into Google. They’re curious about “the best” — and not just the best anywhere, but in Florida. Money may or may not be a factor. When someone wants “the best,” they often don’t care how much it costs.

You could create an in-depth blog post highlighting some award-winning communities in Florida, including yours. And you could discuss what makes your community even better than the other “winners.”

Yes, it would be a bit more self-serving and even promotional. But the search intent indicates the searcher WANTS to know what the best community is and would be open to reading all the reasons yours is.

4. Mind your grammar, spelling, and punctuation!

This matters to readers AND Google. (Google is wicked smart.) Nothing can torpedo a great topic like lousy mechanics.

If the person writing the blog post isn’t a writer by trade, that’s OK—just make sure you have someone with writing/editing chops who can review the work before it goes live.

HINT: AI tools, like ChatGPT, are great at providing feedback on blog posts. Here’s an example prompt, playing off the keyword phrase we discussed earlier: “You’re looking for info on the best senior living communities in Florida. You’ve just read this blog post. What info is lacking and where could the blog post be stronger, more compelling, and more convincing?”

5. Watch your tone.

Your blog is a great place to be friendly and conversational. And yes, you can still be those two things while also being professional.

Avoid “stiff” writing. It’s OK to use contractions, end sentences with prepositions, start sentences with “and” or “but,” and write fragments, all of which will help support a friendly, approachable, conversational tone. (Read more about style and tone here.)

HINT: You can ask ChatGPT to provide feedback on your blog post’s tone, style, and readability. Here’s how the prompt might look: “Please review this blog post, which is written for women with adult parents in need of assisted living. The tone should be empathetic and helpful. Please evaluate the post’s readability, including specific suggestions on where we can improve the copy.”

6. Write about those things that no one else wants to talk about.

OK, this tip isn’t for every senior living community, but if you truly want your community to stand out in the sea of sameness, then this could be a good differentiator.

Talk about hard things, but in a friendly, approachable way. Example: Tips to Prevent UTIs for Healthier Bladders.

Or how about this: Sex After 70 – It’s Good For You! You get the idea. These aren’t the sorts of topics you’ll see on many other senior living community blogs, but they ARE the types of topics that—if done right—can help your community stand out in a good way.

7. Consider hiring a professional writer.

So, here’s the thing: lots of people can write, even though they don’t wear the label “professional writer.” As long as the mechanics are sound (see point #4 above), it’s good to have a variety of voices and styles on your blog. So you might not need a professional writer, provided you have a solid marketing person who can lead the efforts and proofread/revise posts as needed.

That said, if you don’t have a person like this available on staff (and not all communities do), then yes—it does make sense to hire a professional writer.

But hiring a pro doesn’t mean you should get lazy about having original content. You should make sure the writer has access to “people on the ground” (in other words, the subject matter experts in your community). Otherwise, you can expect generic content that readers can find anywhere (like “5 chair exercises for seniors”).

8. Tell people what they should do when they get to the end.

When people get to the end of the blog post, tell them what to do. This is called the call to action or CTA. It might be links to related content, an invitation to subscribe to the blog, or a download. Bottom line: Engage them further. They got to the end of your blog post, after all, so you have their attention.

You can also experiment with providing CTAs throughout the content. Just make sure these CTAs don’t distract people. You can determine this through your website and blog analytics by seeing how long people stay on the page or even if they get to the bottom of the page.

Speaking of analytics . . .

9. Measure results.

The goal is to write content that attracts the right prospects to your site. Analytics can tell you if your content is doing exactly that. Study the blog posts that convert. What about them is driving conversions?

That’s another good task for ChatGPT: See if it can tease out themes or reasons for high-converting blog content. Then, based on that analysis, ask it to suggest blog content that might get similar results.

At the same time, pay attention to lower-performing blog posts. What can you do to improve performance? Focus on a different keyword phrase? Go longer? Reformat? (Again, ask ChatGPT to analyze.)

It takes less time and money to fix/tweak existing content than it does to create new stuff, so you might as well spend the time getting ALL content to hum.

Experiment with page titles, try tweaking/revising sections, re-format, add different CTAs, and so forth. If you substantially change a blog post, add a note somewhere that says “Updated on THIS DATE” and consider republishing it to gain some traction.

And don’t forget to resubmit the URL to Google Search Console so that Google can recrawl the page and serve it up in relevant searches.

10. Lather, rinse, repeat (aka: do more of what works).

Blogging is a long-game. Do more of what works, tweak and improve what’s lagging, and keep an open mind when it comes to trying something new and different.

Need help with blogging?

We have writers, editors, and strategists available for short-term or longer-term contracts. Choose what works for your situation. Let’s chat about it.

Blogging Basics: Three “Must Do” Tasks & One DO NOT!

Blogging Basics for a Killer Senior Living Blog That Gets Results

August 19, 2018/2 Comments/in Marketing Resources/by Debbie Howard

Having a senior living blog is a popular strategy to generate organic traffic, enhance search results, and keep prospects on websites longer.

That said, blogging does take careful planning. So before you start typing, check out these best practices.

Develop Buyer Personas for your Senior Living Blog

There’s no point in writing anything if you don’t know who you’re writing for. That’s where buyer personas come in.

Buyer personas are fictional representations of your ideal prospect. The persona encompasses background, demographics, motivators, and other types of information regarding how the prospect goes through the sales cycle.

Building strong personas will help you better understand your prospects. In addition, it will make it easier to tailor content to them, no matter where they are in the sales cycle.

For example, prospects who are trying to decide whether senior living is right for them are in a much different place than prospects who need to move within 30 days. You might create a downloadable checklist for the former. For the latter, a moving guide might make sense. You get the idea.

Make sure you don’t create buyer personas in a vacuum. While the personas are fiction, you need to base them on real people. Interview current customers, prospective customers, and lost customers so you can create an accurate persona.

Invest in Keyword Analysis for Your Senior Living Blog

Keyword research will tell you how prospects are searching in your local market. The analysis provides a list of the most common and popular keywords, the number of searches initiated monthly, the difficulty in ranking for each keyword, and where your community and your competitors currently rank.

For example, “assisted living” will be extremely difficult to rank for, but “assisted living Boca Raton” will be easier and more targeted to the type of prospects you want to attract (assuming your community is actually located in Boca Raton!). Remember, the goal isn’t simply to generate more traffic to your senior living blog. The goal is to generate more targeted traffic.

Create an Editorial Calendar for Your Senior Living Blog

With your keyword research in hand, select keywords with the highest monthly search results and moderate or low “ranking difficulty.” From there, you can create your editorial calendar.

The first step is to integrate these keywords into your blog titles.
Assign each blog to one of your personas. For example, adult children and older adults are going to be interested in different topics, so it’s important to map your content to the right persona.
Align your content with various stages of the buyer’s journey. Some prospects are in the early research stage, some are in planning mode, and others are in crisis and have to make a quick decision. Each stage requires different content based on where they are in their journey.
Schedule two to four blogs per month for best results. Remember, you want to deliver fresh original content on your senior living blog.

Don’t blog about your residents, employees, or daily happenings.

Prospects are not searching for your internal news and events. Blogs are not about you – they are for and about your prospects. You can use your social channels, such as Facebook, to promote content about your residents and employees, or you can create a News section on your website for these updates.

Need more help with your senior living blog? Let’s chat!

11 Strategies for Promoting Content & Measuring Results

August 19, 2018/1 Comment/in Marketing Resources/by Andy Crestodina

So, you’ve got your content teed up, whether it’s a guest post, a hot take, or a summary of a survey you conducted. You’re done, right? Not so fast!

Producing quality content is the first step. But now it’s time to share your content and to understand which pieces help bring leads—and ultimately customers—to your senior living community.

Here are 11 strategies that will help you promote and measure your content like a pro.

1. Write irresistible headlines.
Your content could be the best in the world, but it’s worthless unless you’re grabbing people’s attention and getting them to read it. Headlines are crucial for this very reason, and there are several rules for creating good ones:

Make them explicit and concise.
Don’t give away the whole article, but don’t hide what it’s about, either.
Trigger curiosity. Appeal to emotions.
Use numbers or percentages when possible.

2. Put your content in front of targeted eyeballs.
Share your content in an email to targeted prospects(hint:segment your database according to buyer personas, and only share content that will interest that particular persona). Share your content on social media as well. Putting your content directly in someone’s inbox is a simple way to reach them, while posting content on Twitter, Facebook, or LinkedIn makes it easy for people to share.

3. Add tools to your promotions arsenal.
Use tools like Buffer to share content efficiently. Buffer allows you to queue up content you want to share on social media and then spaces out when that content is released throughout the day.

Want to learn more?

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A blog is a long-term marketing asset that will bring traffic and new leads to your senior living website. In this eBook, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing and awareness channel.

Everything You Need to Know About Writing a Senior Living Blog

4. Embrace being a big fish in a small pond.
Don’t view the fractionalized senior living market as a threat. View it as a marketing opportunity to specialize in a niche.

5. Don’t date yourself.
When publishing articles that aren’t news-oriented,don’t include the date. With information that’s useful no matter when it’s posted, including the date may discourage someone from reading it as time passes.

6. Connect with everyone on social media.
Create a separate account if necessary on Facebook or Instagram for consumer-facing marketing and make sure to do the same on LinkedIn for referral contacts. It’s a content sharing platform—treat it as such. Content marketers benefit from connecting with each other.

7. Be a fount of information.
Content marketing is a test of generosity. It costs nothing to give away your best advice and knowledge, and that’s how you’ll win the relationships that give you the links, the authority, the rank—all leading to getting qualified visitors on your website.

8. Use data to your advantage.
How much authority does your page have? Find out with tools like Google Analytics. Make use of available data and adjust your content accordingly.

9. Focus on what matters.
There’s a very long road between getting a “like” and making money. A very low number of social media interactions convert into leads. Your website is much more likely to get a visit from a Google search, so put the bulk of your energy into where you get the best results.

10. Share content that people want to see.
Look at what’s getting shared and clicked the most. Use Google Analytics to find the articles that will get people to subscribe to your newsletter. Put these items on your sharing list.

11. Know when to share.
Track your web traffic and email click-through performance to find out when people click on your content. So if you find your Facebook audience engages around noon on Fridays, but LinkedIn folks seem to get into your stuff on Wednesdays between one and four, schedule your posts accordingly. For further insights, check out this industry research regarding the best times to post on social media.

What tips do you have for promoting content and measuring results? Share in the comments!

ABOUT THE AUTHOR: Andy Crestodina

Andy Crestodina is the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy will be sharing his wisdom in two presentations at the 2018 Senior Care Marketing Sales(SMASH)Summit taking place Oct 1 – 3 in Chicago: Content Marketing Micro-moments: Turning Traffic into Leads and Leads into Conversions and Content Marketing 2.0. Drive your Content Engine in 2019.

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