Content, Conversions and Lead Generation
Content. It’s why they visit and why they convert
(or don’t).
About The Webinar
Content is part of every step in your funnel. So how's it working on your site? How can you measure the impact of your content?
How can you create content that converts visitors into leads?
Let's analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel.
Together, we’ll discover:
1
2
3
About our guest - Andy Crestodina
Co-Founder / Chief Marketing Officer of Orbit Media Studios, Inc. an award-winning 38-person web design company in Chicago.
Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters.
He's written hundreds of articles on content marketing, search engine optimization, social media and Analytics.
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
This session covers how content affects the conversion funnel, from high-ranking blog post to the thank you page after the thank you page.
Recommended for content marketers with a minimum of two years of blogging experience.