Senior Living Sales: Turn Your Stand-Up Meeting into a Huddle

Senior Living Sales: Turn Your Stand-Up Meeting into a Huddle

Football is a great analogy for the sport of senior living sales. Teams need strong offense and defense to succeed. “Coaches” (sales managers) provide strategies and tactical insights. The “players” (sales team) execute the plays.

And, yes—we can go even deeper with this analogy.

We have sales and marketing teams playing offense, moving leads forward with a series of advances. Resident care teams play defense by holding the line on move-outs. Executive directors play the quarterback position, directing team members to execute the down. Department managers represent specialty teams, keeping residents engaged and families happy. Regional and corporate support teams fill coaching roles to round out the team.

This year, resolve to get more out of your stand-up meetings by running it like a football huddle. Here’s how…

Gear Up

Just like a football huddle, your “huddle” should be a quick check-in to make sure that information is exchanged and everyone is on the same page.

Preparation is key to keeping the huddle quick, productive, and on track. Stand-up meetings are opportunities for teams to connect at the start of the day to share relevant and time-sensitive information. Use the Daily Stand-Up Report to communicate everything the team needs to know.


Regional Sales Site Report TemplateWe’ve created a ‘Daily Stand Up Report’ for you. Download the template now.
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Keep it Snappy

The most effective football huddles communicate information clearly and quickly. You need to do the same:

  • Ask everyone to stand. It’s called a “huddle” for a reason, right? You’d never expect football players to scatter, sit, or lounge on benches. Demand the same from your team: have everyone stand. Standing forces people to think on their feet—literally – and it ensures the meeting moves along.
  • Choose a time and be consistent. In football, a huddle takes place at the beginning of (almost) every play. The players know when to expect it, along with the coaches and fans. Do the same with your huddles. Start on time with whoever is present – don’t wait for stragglers.
  • Focus only on what’s necessary. In a football huddle, the focus is on the next play only. That’s it. You need to do the same with your huddle. Limit the scope. Have a flip chart available to create a “parking lot” of issues and topics that are better addressed in a team meeting or 1:1.
  • Know when to ditch the huddle. In football, there’s the “hurry up offense” where the team forgoes the huddle in order to get a play off quickly. There will be times when it makes sense to cancel or ditch a regularly scheduled huddle: a state inspector has just walked in, for example. Or it’s a big holiday week. Use your judgment.

Call the Plays

In the huddle, the quarterback calls the next play. In your huddle, each person will communicate his or her “plays” (updates). The executive director will use the Stand-Up Report as a way to engage each “player” (director), encouraging him or her to share updates.

Download FREE 'Daily Huddle Tools' Training Guide

Download Morning Meeting Huddle GuideGet more training on this strategy in our FREE PowerPoint.

Celebrate the Touchdowns

Keep your huddles quick and focused. Then, step back and watch your players execute their plays during the day, resulting in “touchdowns” (success!). Remember to celebrate these successes at a future huddle (the equivalent of an end-zone dance).

Need more ideas for managing teams and running great meetings? Browse our article library →



  1. Fantastic refreshing reminder to engage the team, continue being a leader and empowering others, while staying focused on resident care.

  2. Great analogy! One of the many things I miss as an ED is the relationships I had with my “players”. Daily stand up was at 9:15 sharp, floaters covered any resident needs. We celebrated our victories and collaborated our challenges. Heads up for tours and their job was to engage our visitors as guests in our home.
    Very powerful team building!

    Thanks for sharing-Brian Swope

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