Question: Do you know the top five reasons a candidate would want to work for your senior living community?
If you don’t know the answer, start thinking about it. Because understanding why your company is a great place to work will help you attract great staff.
It’s no secret that it’s a competitive hiring market in senior living. Many companies are vying for the same candidates, from care staff to executive directors. So when you find a candidate you like, how do you convince them that they should work for you? You have to market your community to potential job candidates with the same intensity you market to prospects.
Which is why knowing the top five reasons candidates would want to work at your community is a great way to engage prospective employees and stand out from the crowd.
How do you come up with your list? Start by asking your current employees why they work for you and what they like about their job, the community, their co-workers, their managers, and even the residents. You’ll probably get some valuable feedback and great insights into why staff members stay with your community.
When you’re talking to job candidates, share these insights with them and ask which one is most important. Then, talk about that particular topic in more depth. For example, if a collaborative workplace culture is important, show them the ways your community and team foster this sort of environment.