Our Favorite Senior Living SMART Blog Posts & Podcasts
It wouldn’t be December without an article dedicated to some of our favorite Senior Living SMART content from 2024!
If you missed any of these gems the first time around, now’s a great time to sit down with a cuppa and catch up.
Senior Living SMART Blog Posts
4 Smart Ways to Use ChatGPT in Senior Living Marketing
People often complain about ChatGPT’s output when it comes to writing content. What’s great about this post is that it discusses four ways to use ChatGPT that have nothing to do with content creation. Instead, this article focuses on data analysis, competitor research, brand voice, and buyer personas.
Oops! 5 Senior Living Branding Blunders to Avoid
Successful branding involves so much more than a logo and a slick website. In this post, we share five common places where branding gets overlooked. How does your brand measure up against the list? Don’t worry: The fixes are straightforward. And you can always reach out to us if you need help.
How to Use Behavioral Science in Senior Living Marketing
Ready to geek out? This post is based on a podcast we did with Nancy Harhut, who specializes in applying human behavior techniques to marketing. Warning: You’ll want to buy her book after you read this post. That’s OK because the book is a must-read for any serious marketer.
Senior Living SEO: How to Optimize for ‘Near Me’ Searches
If there’s one article on this list you come back to, make it this one. We can’t emphasize the importance of optimizing for those all-important “senior living community near me” searches. This post provides practical advice for doing exactly that.
User-generated content (UGC) includes anything created voluntarily by residents, their families, or staff. Think testimonials, reviews, photos, and videos. And guess what? UGC is going to be incredibly important to Boomers and Gen-Xers.
How to Create a Great Schedule-a-Tour Page
Want to get your hands dirty with something you can tackle and fix fairly quickly on your current site? This post provides lots of great tips for turning your schedule-a-tour page into a tour de force. Hint: Start treating the page the same way colleges do.
How to Market Senior Living Communities in a Sea of Sameness
To wrap up, we’ll leave you with a philosophical question that all senior living marketers, sales teams, and operators struggle with: how to stand out in a sea of sameness since most communities essentially sell the same thing. Don’t worry—there’s hope. And this post highlights what to keep in mind.
Senior Living SMART Podcasts
Mastering Google Ads to Boost Senior Living Lead Quality
Are you wondering how to beat A Place for Mom? Chris Zook, our Director of Search, answers this provocative question and explains things in an easy-to-understand way. If you’ve been wondering if Google Ads are worth it, this episode is worth listening to.
Building and nurturing professional referral sources is one of the smartest things sales reps can do—yet too many don’t. In this episode, Debbie Howard engages in a thoughtful conversation with Michael Moye, Senior Account Executive at WelcomeHome. They discuss why grassroots marketing and professional outreach are so important—along with tips for doing both well.
Consumer Perceptions of the Buyer Journey
What do prospects want? What do they care about when it comes to your website, your marketing, and your sales team? How the heck can you possibly stand out in the sea of sameness? What are communities getting right, and where can they improve? This free-ranging discussion covers a lot of ground and provides plenty of practical advice.
BONUS: We published a book in 2024!
We’d be remiss if we didn’t mention our new book: SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy.
Whether you’re a digital marketer, VP of sales, or a member of the C-suite, this essential guide introduces the SMART framework—Strategy, Marketing automation, Analytics, Resources, and Technology—to drive effective, results-oriented marketing. Buy it now.
