Operations


Understanding Sales and Marketing Transparency in Senior Living

Understanding Sales and Marketing Transparency in Senior Living

Senior living has a unique problem when it comes to online digital marketing. Third parties are ranking organically on your community's "keywords." This tactic helps them funnel high-intent visitors into their marketing funnels rather than yours. But there is something you can do. We will walk you through the problem and introduce ways in which you can take back control of your brand online, leading to more organic lead volume, lower third-party marketing costs, and a better consumer brand discovery for your communities.


Using Data to Uncover New Possibilities in Senior Living Webinar

Using Data to Uncover New Possibilities in Senior Living Webinar

Senior living has a unique problem when it comes to online digital marketing. Third parties are ranking organically on your community's "keywords." This tactic helps them funnel high-intent visitors into their marketing funnels rather than yours. But there is something you can do. We will walk you through the problem and introduce ways in which you can take back control of your brand online, leading to more organic lead volume, lower third-party marketing costs, and a better consumer brand discovery for your communities.


Getting Smart with Recruitment and Retention

Getting Smart with Recruitment and Retention

As an industry, we are constantly struggling with associate recruitment and retention. Turnover is high particularly with direct care associates. Follow our practices to help get out of the revolving door of staffing management.


The Power of Differentiation

The Power of Differentiation

Why is differentiation in Senior Living still the exception and not the rule? As an industry, we make it very challenging to the consumer by all selling the same products...

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