Just about everyone today begins their search for senior living online. But at some point, phone calls come into play, which is why phone skills still matter, even in the age of digital marketing. How does your sales team do on the phone? Kinda-sorta OK? Meh? Not so great? We got you! Below, you’ll find […]
If you’re scratching your head over the title of this blog post, step right up because the article is most definitely for you. Below we’re going to discuss the following: The biggest mistake senior living marketing departments make after a prospect becomes a “customer” Why you must continue engaging your customers (i.e., your senior living […]
If you’ve worked in marketing long enough, you’ve likely encountered the phrase “closed-loop marketing.” Marketing, of course, is famous for its jargon. But you should pay attention to this phrase—and embrace it. At its simplest, closed-loop marketing helps you understand which marketing strategies, tactics, and campaigns convert leads into customers (i.e., move-ins). If you want […]
When it comes to loyalty vs. trust, you might think the difference doesn’t matter because brands need both. Not so fast! It’s important to understand what they are, how (and if) you can build both, and why one is more essential than the other when marketing your senior living community. So let’s dive in, shall […]
If you want to be a successful marketer in the senior living space, you must have empathy. But what is empathy, anyway? And why is it so important? This brings us to today’s topic, which is all about empathetic marketing. Below, we’re going to discuss the following: What is empathy? What’s the difference between empathy […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
In a previous blog post on overlooked marketing opportunities, we mentioned Google My Business. Since our original blog about Google My Business was written, Google retired that name in favor of Google Business Profile. We received some questions and figured we should provide more comprehensive tips for Google Business Profile specifically. Let’s get to it! […]
We’ve written before about handling negative reviews as well as other reputation management tips. The big tips we’ve given in the past, like staying on top of reviews and responding to both good and bad reviews, still apply. But given that just about everyone doing any research on brands and businesses will read reviews, we […]
Trust is an essential building block in any relationship, including those that the senior living marketing and sales teams have with prospective residents. So, how do you build trust with prospects? In this article, we’re going to discuss exactly that. Here are the topics we’ll be covering: Why building trust is necessary What you need […]
Lately, we’ve been talking about the fact that senior living communities don’t need call centers—they need lead centers. Sure, twenty years ago, communities could get away with having “just” a call center. Why? Well, people were still used to 9-5 mindsets for business hours. Digital marketing was in its infancy. Along with social media. Heck, […]
