Written By: Doug Pruden Principal Customer Experience Partners, LLC – and Senior Living SMART Partner What Costco Might Teach us About Generating Word of Mouth Confirmed Costco shoppers appear to enjoy their shopping experiences at the big-box retailer. Despite the less than luxurious facilities, larger than desirable multi-packs, membership fee, and frustratingly long checkout lines, […]
Recently I was able to attend the Grand Opening of Belmont Village’s newest community in Houston Texas: Hunters Creek. I have attended many similar events and have rarely experienced the level of planning, preparation, and execution as I did at Hunter’s Creek. So what separates a good event from a memorable one? Planning The Flow […]
By the time that families start researching memory care communities, they have usually done everything humanly possible to keep their loved one safely at home. They have worked their way through adult day care, homecare, household safety retrofits, support groups and huge doses of family participation in meal preparation, personal care, transportation, medication management and […]
Internet leads represent 50% of all new lead generation in the senior living industry. There are many flavors, including organic lead generation from your own website, subscription (monthly flat fee) models, pay-per-lead, and pay-per-move-in options. If you need to increase lead generation, which model should you choose and how do you measure the ROI? Here […]
It is such an exciting time in the senior living industry with the influx of innovation. One area of growth is in senior living CRM software. Of course, with more choice, you can have more confusion. Below, you’ll find six things to keep in mind when choosing your system. 1. Avoid retrofitted CRMs of yesterday. […]
Using Social Media to Create a Fully Integrated Growth Strategy For growth-oriented senior living communities and health-related organizations today, a sound social media strategy should be an integral part of the total marketing program. Your community events and outreach activities should now be viewed in the context of how they fit into your overall social media […]
When it comes to devising a killer senior living marketing strategy, we need a new shtick. I’m tired of listening to recorded calls and mystery shops and hearing the same things: We have the best people. You’re going to love the food. We’re resident-focused. If every senior living community is saying the same thing, then […]
The movie Funny Farm with Chevy Chase should be required viewing as part of senior living sales training. When Andy Farmer and his wife struggle to sell their country home after a not-so-idyllic experience of rural living, they decide to enlist the help of an eclectic cast of characters from the community. Everyone comes together […]
Making a decision to choose a senior living community is complex, emotionally dynamic, and personal. Navigating the senior living sales process with families and prospects is delicate. Very, very rarely is there only one decision maker, so doing thorough discovery using the right questions is important for all involved. Here are a few senior living […]
It is always tricky creating the right Sales Toolbox – one that creates urgency without eroding revenue. Used correctly, incentives can be used to shorten the sales cycle and achieve move-in targets but they can also be overused leaving money on the table. Choosing the tools that are right for the job of occupancy & […]
