Senior Living Marketing Perspectives: Local Search Marketing
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Author Archive for: dhoward
Entries by Debbie Howard
Senior Living Marketing Tips for Google My Business
In a recent blog post on overlooked marketing opportunities, we mentioned Google My Business. We received some questions and figured we should provide more comprehensive tips for Google My Business specifically. Let’s get to it! [EDITOR’S NOTE: In early 2022, shortly after we developed this blog post, Google changed the name of Google My Business […]
How to Market Senior Living Communities: 4 Overlooked Places
We can discuss how to market senior living communities . . . or we can discuss how to EFFECTIVELY market senior living communities via four places our industry tends to overlook or treat as an afterthought: Google My Business Hyper-local online publications Social media advertising Traditional advertising (radio and print) How to market senior living […]
Senior Living Marketing Perspectives: Defining the Sales Process
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
How to Rock Senior Living SEO in 2022
Are you looking to improve your senior care SEO in 2022? Follow these four tips. Tip #1 for better senior care SEO: Take a fresh look at your keyword strategy. OK, ‘fess up. When was the last time you did a thorough review of your keyword strategy? If your answer is “not sure” or “never,” […]
Senior Living Marketing Strategy for Website Forms
Here’s a true story regarding one community’s senior living marketing strategy. (Or lack thereof.) Debbie Howard (our CEO and co-founder) was on a call with a prospective client: the COO of a senior living community. They were discussing the community’s website, and the COO said they had no idea what happened when someone filled out […]
Senior Living Website Design: Tips to Boost Conversions
Senior living website design involves so much more than fonts, colors, images, and layout. Sure, those things are important. But if your site only looks pretty, but doesn’t convert anonymous website traffic into leads, what’s the point? Bottom line: Your design strategy must go hand-in-hand with your overall marketing strategy. Follow these tips to accomplish […]
Senior Living Marketing: All About CTAs
When it comes to effective senior living marketing, the little things can make a BIG difference. And that is most certainly true when it comes to calls-to-action or CTAs. Let’s take a deeper look . . . What’s a call-to-action (CTA)? A call-to-action is exactly how it sounds—words that motivate someone to do something specific, […]
2 Senior Living Marketing Solutions for the New Year
It’s hard to believe 2021 is winding down. We don’t have to tell you that it’s been quite a year. As we look ahead to 2022, we wanted to share two straightforward senior living marketing solutions that’ll help get your community off to a strong start. Order them directly from us and you’ll be well […]
Senior Living Marketing Trends: Our Predictions
‘Tis the season for reflecting on the past and making predictions for the future. In the spirit of the latter, we’re sharing four senior living marketing trends that everyone should keep in mind in 2022. The pandemic might be winding down, but virtual tours won’t be going away. Even though we’re quickly approaching two years […]
