It’s hard to believe 2021 is winding down. We don’t have to tell you that it’s been quite a year. As we look ahead to 2022, we wanted to share two straightforward senior living marketing solutions that’ll help get your community off to a strong start. Order them directly from us and you’ll be well on your way to marketing success in Q1!
Total Online Presence Audit
The beginning of the new year is an excellent time to take stock of what’s working—and what isn’t—with your online marketing strategy.
Our Total Online Presence Audit takes a deep dive into the following:
Senior living community website. Your website is your virtual storefront and your 24/7 sales team. Is it working for you? Or against you? We review the following:
- Is it optimized for appropriate keyword phrases?
- Are those phrases bringing in quality traffic?
- Are leads scored and segmented appropriately?
- Are marketing-qualified leads being effectively nurtured?
- Is marketing automation being used? If yes, has it been set up properly?
- From an aesthetics standpoint, how does the site look?
- Is it mobile responsive?
- Does it cater to people with varying abilities?
- Is it easy to navigate?
- Is the content compelling and does it truly capture your brand?
The above isn’t an exhaustive list, but it gives you the idea.
Social media platforms. Does your social media presence reinforce your brand? Or does it appear you’re simply going through the motions? Or worse—have certain platforms gone dark?
Google My Business Listing. Local search engine optimization (SEO) matters! Having a strong Google My Business listing is a must. We’ll look to see if yours . . .
- Has been claimed by your community
- Includes current information
- Truly acts as a micro-website that accurately captures the brand
Directory listings. The senior living industry is famous for its directories. It’s impossible for one person to keep up, but we have the tools and a proven strategy to do a high-level review of the most important listings to make sure your community’s info is current and correct.
Online reputation. What other people are saying about your community carries much more weight than what you say about your community. We double-check to make sure the major review sites in our industry have correct info—and we’ll flag anything that needs your immediate attention.
Competitive analysis. We take a look at the competitive landscape—what they’re doing well, and opportunities for your community to shine.
From there, we create an action plan. We don’t just deliver the results of our audit and send you on your way. Instead, we provide an action plan with immediate fixes and other recommendations you can easily and quickly implement. You and your team can take the plan and run with it. (We really do make the tasks super simple!) Or you can have us implement the fixes and recommendations.
Bottom line: What you get is an incredibly comprehensive audit that will position your community for success in Q1. And the best part? The price: a budget-friendly $995. Go here to learn more and to order your online presence audit.
Strategic Marketing Roadmap: The Marketing Plan You Need
It’s hard to start a new quarter—or a fresh new year—without some sort of marketing plan. But it’s easy to get lost in the weeds when putting one together. That’s where this solution comes in. We call it our Strategic Marketing Roadmap. We have a proven formula for putting together a strong plan for you quickly so you can focus on execution. (Or we can help with that as well.)
How it works:
We have an in-depth discovery call (or two or three!). We come prepared with the RIGHT questions. Our goal is to learn about your current marketing efforts, growth goals, and competitors. We’ll also audit your existing marketing and online presence.
We refine your buyer personas. So many communities fail when it comes to developing workable personas that get you the results you’re looking for. Based on this persona work, we’ll create a roadmap of suggested marketing tactics for each phase of your customer’s buying journey.
We develop a smart content strategy. Content isn’t king. It’s emperor. And you need amazing content to get results. Don’t worry—we got you covered here. Based on our keyword research, we’ll build a content strategy that’ll allow you to map out 6-12 months of content as part of your ongoing marketing efforts.
We present the goods—your extremely comprehensive strategic marketing roadmap. We don’t do a fancy presentation and walk away, either. We provide an action plan that’s simple enough for marketing teams to execute—but that still gets results. (And if you need help with the execution, we can do that, too!)
Bottom line: Don’t leave your senior living marketing for 2022 to chance. Learn more about this product and order your strategic marketing roadmap soon.
On the hunt for other senior living marketing solutions?
You’re in the right place. The two products above are just the tip of the iceberg. We have plenty of other marketing services to fit your needs and budget. Get in touch!