You don’t need every marketing solution under the sun for your senior living community to be successful. In fact, sometimes too many bells and whistles can dilute your efforts. That said, there are some must-haves that you shouldn’t skimp on. Below, we discuss five essential senior living marketing solutions that we recommend to all our […]
How many touch points does it take to get a senior living lead to move in? While this number will vary from one community to the next, generally speaking, senior living leads require many touches—likely more than your marketing and sales teams even realize. In the Enquire Solutions white paper, Marketing Automation Templates for Senior […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Struggling to come up with compelling content offers for your community’s website? Listen, we get it: Creative ruts happen. But providing engaging content offers is super important, so don’t allow yourself and your team to wallow in that rut for too long. After all, awesome content can help convert anonymous web traffic into leads—and leads […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
Looking for effective inbound marketing tips to attract more traffic to your website, increase conversions, and close qualified leads into happy move-ins? Keep reading. Inbound Marketing Tips: Tend to Your Website One of the biggest mistakes communities make with their senior living website is that they treat it like this once-and-done static thing. But an […]
When it comes to developing a SMART senior living marketing strategy, one of the biggest decisions you must make is whether to gate your content. Here’s what to keep in mind. What is gated content? As its name suggests, gated content requires formal access. Most often, the content resides behind a website form. To access […]
When it comes to digital marketing strategies for senior living, one of the most effective is blogging. And yet one of the biggest mistakes we see when a business—any business—undertakes a blogging initiative, is not having an overarching content strategy in place first. So let’s discuss what it takes to create an effective blog on […]
When it comes to developing content marketing for local SEO, your approach should be the same as any content marketing initiative. (For the purpose of this post, let’s pretend we’re promoting an awesome senior living community in Austin, Texas.) You’d start by revisiting your buyer personas. Then, you’d do keyword research on local search phrases. […]
When it comes to the topic of best local SEO tips for your senior living marketing strategy, we probably sound like a broken record. But if you want your community or communities to effectively compete in today’s ultra-competitive landscape, you must pay attention to local search. Why local search optimization is so important If you’ve […]
