In our last blog post, we talked about what buyer personas are—and how to create effective ones for your senior living community. Today, we’re getting into common mistakes to avoid when developing buyer personas. Don’t skimp on the investment. Developing effective buyer personas takes work. And it can be challenging for people approving budgets to […]
If you’re a regular reader of our blog, you’ve likely heard us say that effective marketing involves sending the right message to the right person at the right time. Marketing automation can help with the execution. But how do you identify who the “right” person is—and the corresponding messaging? That’s where buyer personas come into […]
This year, we’re celebrating our 10th anniversary. Surviving a decade in any business, but especially in the ultra-competitive world of marketing, is no easy feat, so we thought it would be fitting to highlight 10 ways we’re different from other senior living marketing agencies. Below, you’ll find what makes us special, what makes us tick, […]
When it comes to marketing to baby boomers, you must have a strong value proposition. OK, so what the heck is a value proposition anyway—and how do you create one? Keep reading. What is a value proposition? Oh, marketing! You got to love the jargon, right? Sometimes referred to as a unique selling proposition (or […]
If you’re a senior living marketer and you haven’t created a strategy for marketing to boomers, you better hop to it—and quickly. Below are four hot tips to keep in mind. Develop different marketing strategies for Boomers I and Boomers II. Say what? Yes, you need to think of Baby Boomers in two distinct categories—and […]
We don’t need to tell you that one of the most effective ways to engage with prospects and convert them into move-ins is through senior living marketing events. But not all events are created equal. In fact, we see many communities make mistakes with their event management. And yet, the secret sauce is quite simple: […]
A client recently asked us about an advertorial opportunity that a newspaper was offering their community. Their first question to us was “What is an advertorial anyway?” Their second question was “Should we do it? Does it make sense for our senior living marketing strategy?” We figured our answer would make a great blog post, […]
Senior Living SMART is celebrating its 10th anniversary this year! Through the end of the year, we’re going off script each month and sharing a bonus blog post in addition to our regular marketing-related content. (Check out last month’s installment: 10 Ways Senior Living Marketing Has Changed in 10 Years.) Since September is our actual […]
Looking for the secret sauce to better senior living direct mail marketing? Well, the secret involves a mix of several key ingredients rather than one magical spice. Below, we share the recipe. Make sure your branding is consistent across all media. You don’t want someone to experience a disconnect when they go from your direct […]
Ever since the concept of inbound marketing took off in the late 2000s, people have been wondering if “traditional” marketing methods still have a place in a modern marketing environment. Like so many things in life, the answer is “it depends.” It depends on the brand, the audience, and the goals. Sure, print ads in […]
