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Excerpt:

Senior living providers tend to have complicated relationships with third-party referral agents. Some providers may see the choice as avoiding them altogether and running the risk of losing leads, or employing their services and incurring sometimes hefty referral fees. But the smartest approach may be a middle ground, in which third-party agents are one part of a more varied referral pipeline.

Other industry leaders have voiced similar sentiments, and they have been heard by companies such as Senior Living Smart, which is framing a new pay-per-tour offering as an alternative to third-party referrals.

As a solutions network aimed at curating resources to help operators improve occupancy, revenue and service delivery, Senior Living Smart has provided its approximately 400 members access to a free 24/7 live chat service on their websites as a means of generating more exclusive leads.

“People are looking to reduce reliance on third-party lead aggregators,” Senior Living Smart CEO Debbie Howard tells Senior Housing News. “Our members are interested in the model because it’s no risk. It doesn’t cost them anything unless we produce results.”

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