Senior Living Marketing Perspectives: Elevating the Senior Living Industry

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Episode Summary:

In this episode, host Debbie Howard engages in a conversation with Scott McCorvie, founder of Generational Movement, about his mission to improve lives in the senior living industry. First, Scott shares his passion for providing purpose and improvement strategies for seniors and his desire to create a global impact through his company. Then, he discusses his podcast, “The Inner Circle of Senior Living,” and how it focuses on connecting with the baby boomer generation. Finally, Scott emphasizes the importance of caring, communication, and connection in the senior living industry, forming the basis for his movement to elevate and enhance the industry. 

Topics Discussed and Key Points: 

  • Scott McCorvie launched Generational Movement, a multimedia content platform, driven by his mission to elevate lives in the senior living industry.  
  • First, he shares improvement strategies and tips globally through his podcast, “The Inner Circle of Senior Living”. 
  • Scott emphasizes the importance of connection, communication, and providing purpose in senior living. 
  • Next, Scott discusses the challenges faced by the senior living industry, such as recovering from the impacts of COVID-19, occupancy challenges, and economic factors.
  • Scott remains optimistic about the industry’s future due to the need for human connection and engagement. 
  • The conversation touches on implementing smart marketing strategies to drive growth and attract residents. 
  • Then, Debbie highlights the importance of creating a sense of belonging and emotional connection through personalized marketing campaigns. 
  • Scott and Debbie discuss the balance between older and newer senior living communities and the opportunities for updating older ones to meet today’s standards. 
  • Later, they explore the similarities between senior living and the hospitality industry
  • The conversation touches on the potential benefits and challenges of establishing national senior living brands. 
  • Scott emphasizes the need for senior living providers to focus on market-specific decision-making. 
  • Finally, the episode concludes with a discussion on the prospect journey and the importance of addressing the “whether, where, and when” stages to effectively engage potential residents. 

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