Job Opening: Data and Marketing Technologist

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The Data & Marketing Technologist at Senior Living SMART (SLS), a leading marketing agency for the senior living industry, is equal parts responsible for being the in-house data analyst all while building out items in HubSpot as a marketing technologist. On the data side, you will be responsible for managing our master data set, developing reports and dashboards, and troubleshooting data issues. This role will dive deep into Google Analytics and HubSpot to identify campaign performance, opportunities for improvement and run AB tests to increase conversions. On the marketing technologist side, you will be responsible for implementing campaigns and building forms, landing pages, emails and workflows for our clients. In this role, you will have a chance to work in diverse systems and platforms along with working cross-functionally with the team. 

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KEY RESPONSIBILITIES:

  • Interpret data, analyze results using statistical techniques and provide ongoing reports to leadership and clients. Platforms that you will leverage are Google Analytics, HubSpot and DashThis to name a few.
  • Create benchmarks for SLS clients, identify average client metrics and growth YOY.
  • Acquire data from primary or secondary data sources and maintain databases/data systems.
  • Identify, analyze, and interpret trends or patterns in complex data sets.
  • Build out campaigns in HubSpot – forms, landing pages, emails and workflows.
  • AB test and modify our HubSpot strategies to increase performance and conversions.
  • Implement lead nurturing and demand generation campaigns.
  • Work with the leadership team to prioritize business and information needs.
  • Build dashboard and campaign reports for strategic analysis.
  • Experience working in a remote, collaborative, fast-paced atmosphere with the ability to pivot priorities.
  • Ambassador of company culture creating a great place to work as a result of living the Senior Living SMART core values. Our values are the special SPICE to our organizational success.Sincere, Proactive, Innovative, Collaborative, Engaged

REQUIREMENTS:

  • Minimum 2 years of professional experience within data analysis and data analysis tools.  
  • Minimum of 2 years of professional experience working in HubSpot building out landing pages, forms, workflows and emails. 
  • 1-2 years of digital marketing experience in an agency setting preferred. 
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques. 
  • Strong knowledge of and experience with reporting packages (Business Objects etc), databases (SQL etc.), programming (XML, Javascript, or ETL frameworks). 
  • Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS etc.). 
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. 
  • Google Analytics certified a plus 
  • BS in Mathematics, Economics, Computer Science, Information Management, Statistics or similar degree from an accredited school. 

BENEFITS & PERKS:

  • 100% remote opportunity within the US or Canada.
  • Competitive medical and dental insurance with contribution on individual and family packages.
  • Paid Time Off + Sick Days + Paid Holidays.
  • Simple IRA with employer matching.
  • Continued education, certification and/or training budget.
  • Bi-annual reviews with long term growth opportunities.
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OTHER TERMS:

Terms of Employment:
At will, full-time, permanent position.

Work Week:
Normal office business hours and on call for emergencies.

Work Location:
Remote, and within the United States.

Thank you for your interest in the Data and Marketing Technologist position. Please complete all fields of the form on this page to apply for this position. We will be in touch with next steps as our search concludes.

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