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Senior Living SMART Announces New Book: SMART(er) Marketing for Senior Living Communities

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SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy

PLYMOUTH, MA, October 1, 2024 – Senior Living SMART is proud to announce the launch of its newest resource for senior living professionals, SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy. Authored by industry experts Deborah Howard, CEO of Senior Living SMART (SLS), and Andréa Catizone, President and COO of SLS, the book offers a comprehensive guide to mastering senior living marketing in a complex, ever-evolving landscape.

Whether you’re a digital marketer, VP of sales, or a member of the C-suite, this essential guide introduces the SMART framework—Strategy, Marketing Automation, Analytics, Resources, and Technology—to drive effective, results-oriented marketing.

With a mix of practical insights, real-life examples, and actionable checklists, readers will gain the tools they need to develop a winning marketing strategy, leverage automation tools, track key metrics, create compelling content, and optimize their tech stack to grow occupancy.

“This book is designed to simplify the complexities of senior living marketing,” said Deborah Howard. “Our SMART framework offers step-by-step guidance to help communities work more efficiently and effectively.”

Andréa Catizone added, “As the senior living industry continues to evolve, it’s crucial that marketing and sales strategies keep up with the pace. With this book, we’ve made it easier for professionals to align their efforts, maximize their tools, and ultimately grow occupancy.”

SMART(er) Marketing for Senior Living Communities is available in print and ebook format on Amazon and is quickly becoming the must-have guide for senior living professionals who want to master marketing and sales.

About Senior Living SMART

As a full-service senior living marketing agency, Senior Living SMART focuses on driving results for communities through industry expertise and collaboration. Our proven marketing system consistently delivers high-quality leads and converts them into tours, deposits, and move-ins. By seamlessly aligning marketing and sales, we remove gaps in the prospect’s journey—and we can do it even better when clients add LeadGenie, our senior living call center, into the marketing mix. Discover more at SeniorLivingSmart.com and CallLeadGenie.com.

Senior Living SMART Achieves Platinum Tier in HubSpot Solutions Partner Program

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PLYMOUTH, MA, March 12, 2021 – Today, Senior Living SMART announced that it has achieved the Platinum tier in HubSpot’s Solutions Partner Program.HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

The Solutions Partner Program is an ecosystem of experts who offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth. It also enables its members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

According to HubSpot’s website, the Partner Tier program is designed “to acknowledge those solutions partners who have not only brought the inbound message to the most clients, but also those who executed inbound marketing services to the highest standards.” Solution Partner tiers include Gold, Platinum, Diamond, and Elite.

Senior Living SMART CEO and co-founder Deborah Howard says,

“Over the last several years, we’ve worked tirelessly to educate marketing and sales teams in senior living communities about the value of the inbound marketing methodology, particularly the role of automation—and how HubSpot’s solution streamlines processes and gets results. Our clients are now seeing these results firsthand—yes, even during a pandemic—and we couldn’t be more thrilled for them.”

Andréa Catizone, COO and co-founder, adds,

“We’re incredibly proud to be a Platinum Solutions Partner. We love the relationship we’ve built with HubSpot, especially our Channel Account Manager, Kathleen Rush. We look forward to more great years ahead.”

Regarding Senior Living SMART’s elevation to Platinum, Rush says,

“This is an incredible achievement during any year, but it’s absolutely astounding during a pandemic. Senior Living SMART’s commitment to customer success has always impressed me. This commitment—along with their effective solutions and personal and professional integrity—sets them apart from other agencies. They’re the perfect example of what happens when a great team uses the best tools available: success for all involved.”

About Senior Living SMART

Founded in 2012, Senior Living SMART is a digital marketing agency powered by people with deep experience in—and a passion for—senior living. This industry expertise helps the Senior Living SMART team serve up effective marketing and sales strategies that get real results like boosting occupancy. By focusing on attracting the right prospects and nurturing them through the various stages of an often emotional journey, SLS teaches senior living community marketing and sales teams a better way to turn leads into move-ins. Learn more at SeniorLivingSmart.com →

Download our Hubspot for Senior Living Guide