Archive for category: Marketing Resources

Trust is an essential building block in any relationship, including those that the senior living marketing and sales teams have with prospective residents.

So, how do you build trust with prospects?

In this article, we’re going to discuss exactly that. Here are the topics we’ll be covering:

• Why building trust is necessary
• What you need to build before you can build trust with prospects
• Strategies for building trust
• How Senior Living SMART can help your teams build trust with prospects and residents alike

Why is trust necessary for brands and businesses?

Research firm Gartner has a great study on trust. First, it defines brand trust as “a customer’s ability to feel secure in the belief that a company will consistently follow through on its stated intentions to customers and others, particularly in times of difficulty.”

Second, Gartner’s research reveals that “81% of customers refuse to do business with or buy from a brand that they don’t trust, and 89% expect to disengage from a brand that breaches their trust.”

Even without these stats, we humans already know how much trust matters in relationships with family and friends. So it makes sense that we also crave trusting relationships with the people we do business with.

Before you can build trust with prospects, you need to build a culture of trust within your organization.

In order for marketing and sales teams to build trust with prospects, the teams have to already work in a genuine culture of trust within the community itself.

This means that . . .

• The C-suite has embraced a culture of trust, openness, honesty, and transparency. It’s not just talking the talk; upper management walks the walk.
• Middle-management/department heads embody what the C-suite has mandated and encourage trust-building within their own departments, across departments, and—most importantly—in every interaction with residents, prospects, and their respective families.
• All employees recognize how important trust is within the organization. It’s something they, too, believe in—and perhaps why they joined the organization in the first place.

This is true for any organization, but even more so in highly personal industries like senior living. So before you get into the strategies below about how to build trust with prospects, make sure an overall culture of trust exists within your company and in each community. If it doesn’t, you and your colleagues might need to start working on and/or encouraging top management to foster a culture of trust internally first.

How to build trust with prospects

Be human in your communications with them.

Which do you think will be more effective: a jargon-laced monologue delivered by a slick salesperson who is following a script? Think something like . . . “Our community has all the amenities a person could want and five-star dining and customer service.”

Or a sales rep who says, “Tell me what you’re looking for in a community. I can’t promise that ours will be ‘it’, but I can point you in the right direction if ours isn’t the right fit. And, of course, I’d be happy to give you a tour if we’re thinking this is a good match.”

The second one for sure, right? It’s just more . . . human. More real.

Always strive to be human, warts and all. Encourage everyone on your marketing and sales teams to be human whenever they communicate with prospects (whether in writing or in person).

So how do you sound more human? Here are some tips.

• Dial up your empathy. Consider the other person (the prospect, in this case). Forget the “pain points” you’re trying to “solve for” by getting them to move into your community. Stop and SEE the person. If you weren’t trying to sell them and were, instead, simply listening to them, how would you respond? What questions would you ask? How would you advise them?
• Don’t go through the motions. Sure, marketing to prospects is your job. But for the prospects, it’s a major life decision. Treat your prospects and the decisions they’re making with the reverence that both deserve. Listen actively. Don’t apply a formula or try to shoehorn a fellow human being into a particular package that you’re trying to sell.
• Go off script. Scripts are one of the worst things to ever happen to sales teams in any industry. Sure, we get that there are key points you need to remember to communicate about services and products. Fine. But unless you’re Meryl Streep or some other A-list actor, no one reading from a script sounds human. So toss the script. In fact, during sales training, have the reps practice how to handle different scenarios in an organic fashion. Coach them from there, not from some random place on a script. (And if the reps can’t deliver without a script, consider getting new sales reps.)

Keep in mind that this “be human” directive applies to everyone in every department within the community—activities, care, dining services, facilities, etc. Anyone who talks to prospects, residents, and their families should be focused on sounding human first.

Let others build trust on your behalf.

Which statement sounds more convincing:

• James says, “You can trust me.”
• Anita says, “I trust James 100%. He’s a great guy and really cares about his clients and what’s best for them.”

Or how about this:

• “ABC Senior Living is the perfect community that will meet your needs, even as your health changes.”
• “I’m so happy with my home in ABC Senior Living. The staff is wonderful, the food is delicious, and when my husband needed more care after an operation, they were able to help.”

This is why social proof—reviews, testimonials, and the like—is so important to building trust with prospects.

Make sure that you’re always . . .

• • Reminding people—prospects, residents, and their families—to write reviews.
  • Capturing happy moments with prospects and residents on video and sharing them on your website and social media.
  • Thinking about how to use reviews and testimonials in key places on your website, like the home page, landing pages, contact pages.
  • Monitoring what people are saying about your community on review sites and social media. Share and boost the good stuff. Address the negative reviews (more on this below).
  • Being mindful of all the places you need social proof: website, social channels, Google Business Profile, print materials, advertising.
  • Entering your community for relevant awards.

Always be transparent—even if the message isn’t positive.

It’s easy to be open and honest when you have nothing but good things to share—the awesome amenities, the made-from-scratch dinners, the active clubs.

Being transparent when the message isn’t so great is when real trust-building happens. No one is expecting perfection. What people crave is the truth. They crave transparency, not obfuscation. They want to know that if your community messes up in some way, it will acknowledge mistakes and clearly articulate the measures it’s taking to avoid the same mistakes in the future.

And here’s the thing: If there’s something that’s not-so-great about your community, the prospect will likely find out about it anyway—from a tour, online reviews, or negative press. Why not address the elephant in the room?

For example, did your community experience a recent COVID outbreak? How did you handle it? What measures has the community taken for disinfecting and tending to ill residents and staff? What new protocols and training have been implemented to avoid outbreaks moving forward? Who can people turn to if they have questions?

The last point is crucial. Make sure you have a point person who is capable of not only answering questions honestly, but also defusing tense conversations.

Don’t bury the message, either. For urgent matters, you can pin statements to your social media profiles. (The statement should include links to relevant pages on your website.) While you don’t need to lead with something negative on your home page, you could have something like “Update about COVID outbreak” as a courtesy link above the main menu and in the footer.

Remember, transparency should extend to current residents and employees as well. So many communities are focused on prospects, but they forget that their current residents and employees crave transparency, too. This all goes into building a culture of trust.

Be responsive to legitimate criticism and negative reviews.

You can’t control whether someone leaves a bad review. But how you respond is within your control. We’ll be doing a deeper dive in an upcoming blog post, but here are the broad strokes that you should keep in mind:

• Don’t defend or get defensive.
• Don’t sound robotic in your responses.
• Pay attention to the review’s substance.
• If something is broken, fix it.

Do the above, and you’ll go a long way toward building trust with prospects and current residents alike (and possibly even the person who wrote the negative review). Read more about reputation management.

Coach your teams on how to build trust with prospects.

This goes back to our earlier point that this needs to be a community-wide initiative—one that’s embraced by the C-suite and encouraged and practiced in every department from care staff to activities to marketing/sales to every department in between.

Remember, building trust is like growing a garden—it needs constant care and upkeep.

Providing useful training and coaching in all departments and at all levels is a must. Of course, how the training looks will vary depending on the department. For example, trust-building in the facilities department will be different than trust-building in the marketing and sales department.

We’re here to talk about the latter, so when it comes to trust-building, remember that you don’t need big conferences or retreats. Those things are fine to have, but a once- or twice-a-year retreat isn’t enough. You need to provide smaller doses and regular reminders, such as . . .

• Hosting an occasional “lunch and learn” on trust-building topics
• Sharing a relevant article
• Posting inspirational reminders where staff gathers (and swapping in new ones to keep them fresh)
• Offering coaching or mentoring services

Get in the habit of measuring trust within your community.

We know this article is all about prospects. But here’s the thing: Trust shouldn’t end there.

As prospects turn into residents, your community needs to deliver on what it promised them. Otherwise, the trust you built will be broken, and the resident you worked so hard to get will end up moving out, leaving you to start all over again.

So how do you measure trust within your community?

Here are three tried-and-true ways:

• Surveys. Use pulse surveys at regular intervals, including 30 days after move-in and every quarter. You should also conduct surveys when people move out. Survey questions should rotate to provide a holistic view of satisfaction and trust. For example, address quality of care, dining quality/choice, activities/engagement satisfaction, responsiveness to maintenance requests, etc.
• Reviews. Pay attention to reviews from family members for AL/ MC and reviews from residents for Active Adult/55+/IL. Look for patterns and themes in the feedback—this will serve as a good barometer of trust and satisfaction.
• Referrals. Resident and family referrals are gold. There is no better measure of someone’s trust and satisfaction than their personal recommendation. You should have a “make your friend your neighbor” type of referral program that includes an incentive (typically rent credit). High participation would be an excellent sign of trust in your community.

Discover how we can help your team build trust with prospects and residents alike.

Trust doesn’t happen overnight. It’s not a “thing” to be done or a box to check off. Trust-building will always be an ongoing process that morphs and grows (and sometimes recedes) and changes shape.

At Senior Living SMART, we know this. Get in touch and let’s discuss how we can help you and your team build trust with prospects.

Lately, we’ve been talking about the fact that senior living communities don’t need call centers—they need lead centers.

Sure, twenty years ago, communities could get away with having “just” a call center.

Why? Well, people were still used to 9-5 mindsets for business hours. Digital marketing was in its infancy. Along with social media. Heck, back in 2003, many people didn’t have email addresses, and plenty of businesses didn’t have websites. (Or if they did, they were very basic.)

But everything has grown up and become more complex, including people’s expectations when they call a senior living community, no matter the time of day. If the person answering the phone isn’t equipped to answer the lead’s questions or book a tour, the lead is likely to dial on—quite literally.

That would really stink, wouldn’t it? Think of ALL the work (and money) that went into getting that lead to call in the first place . . . only to have the lead hang up in disgust, confusion, or both.

Now, we know what you might be thinking: Who cares if we miss a few phone calls? Most of the real action happens online anyway.

It’s easy to think that all marketing happens online. And while it’s true that most consumers’ journeys begin online, it’s also true that phone calls still have a place—especially in our industry.

In fact, did you know that 70% of senior services’ marketing leads are phone calls?

The problem is that too many of these valuable inbound calls are being handled by a receptionist or concierge whose job isn’t to qualify prospects. And/or the inbound calls are put on the shoulders of a call center that’s nothing more than a glorified answering service.

This is precisely why senior living communities need lead centers, not call centers.

And not just any company that calls itself a lead center, either. You need a lead center that can manage your inbound calls effectively and function as an extension of your sales team—one that’s literally “on call” during off-hours.

No easy task since most call centers that refer to themselves as lead centers aren’t.

So what should you do? How can you be sure you’re choosing a true senior living lead center?

Senior living lead center best practices.

Be on the lookout for the following best practices. If you hear the lead center’s sales reps talking about these things, you can feel confident that you’re in good hands.

The senior living lead center employs a team of experienced sales counselors to answer your community’s inbound calls.

The counselors have received training about the senior living industry and understand how emotional this call might be for some people.

They always treat callers with compassion and work hard at putting the caller into the appropriate lead-nurturing workflow. (For example, an adult child calling on behalf of a parent wouldn’t go into a workflow for someone inquiring about themselves.)

The senior living lead center’s counselors use your community’s discovery process.

Every community’s sales process is a little different, so it makes sense for the lead center to train counselors on the specifics of your discovery process.

• PRO TIP: Sharing your well-research buyer personas can be an excellent way to contribute to this important training.

The senior living lead center uses your CRM.

Again, the counselors from the lead center are an extension of your sales team. So they should feel comfortable learning and using your CRM. This is a must to ensure inbound callers don’t fall through the cracks.

The senior living lead center knows how to identify those callers who are ready for tours.

And best of all . . . the senior living lead center will go ahead and book these tours!

Over the years, we’ve listened in on SO many calls where the person answering the phone at the community cannot take care of this simple task. If someone calls wanting a tour—or if a tour is an obvious next step for the caller after asking them a few questions—then a tour should be booked ASAP.

This is often the first improvement you’ll notice after contracting with a good senior living lead center—you’ll see an increase in tours booked from phone calls.

Does this feel overwhelming?

Well, we’ve got some good news. We’ve created a next-generation senior living lead center called LeadGenie, and it does ALL of the above—and then some.

You can learn more on the official LeadGenie website.

We recently talked about how to create great copy for your senior living website. (Hint: It involves tapping into emotions.) But now let’s discuss senior living website design best practices.

Think of your website design as a supporting actor, not the lead.

People aren’t coming to your community’s website to see the design. They go to your site to learn about your community, to see if it stirs something inside of them, and to find answers to specific questions.

So again, think supporting actor, not the lead.

Don’t get us wrong, however. We’re not trying to diminish the design’s importance. The supporting actor in a film is still significant. And the same is true for the design of your senior living website.

The website’s design must . . .

• Guide the prospect where to go next
• Make it super obvious where everything is
• Be accessible to all people and across all devices

So how can you accomplish these things?

Keep reading.

Use real photos, not stock images.

Setting up professional photo shoots can be a pain in the butt—and a pricy one at that. We get it. But here’s the thing: While we do think a professional photoshoot is a worthwhile investment, especially for your senior living website design’s “foundational” images (like banner images on core pages), there’s nothing that says you can’t use photography from your staff’s smartphones to round out your efforts.

Yeah, yeah—blasphemy, right? Any designer reading this is likely cringing. But the reality is that today’s smartphones are capable of taking fabulous pictures, including ones that can work great on websites. (Remember, you don’t need the same high-resolution that you would for print materials.)

So if you truly want to elevate your community’s website, consider doing this: invest in staff training. Teach your marketing, sales, and activities teams how to take fabulous pics with their phones (a skill they can use and benefit from in real life, too).

Set up a team Dropbox that everyone has access to on their phone as well. Teach people how to take pics, do simple edits (like removing something from the background, getting rid of red eye, brightening a shot, etc.), and upload to Dropbox.

Then, your web designer should review everything regularly and keep the website updated with fresh shots. (Of course, marketing teams should also be paying attention to what’s in the Dropbox for social media, blog posts, downloads, etc.)

And remember to make this training part of the regular onboarding of anyone in marketing, sales, or activities.

A great place to start is with this guide from HubSpot: Phone Photography 101: How to Take Good Pictures With Your Mobile Device.

Bottom line: Thanks to today’s highly-advanced smartphones, there are ZERO reasons why any senior living website should still be using stock photography.

• PRO TIP: You might have heard rumors that Google penalizes sites for using stock images. This is false. As Search Engine Land notes in its interview with two Googlers, “Stock photography will not have a negative influence on web search performance for a webpage . . .” But that doesn’t mean using stock images is a smart strategy, especially for senior living communities, as we explained above.

Spend more time on your home page. (And don’t be afraid of experimenting with it.)

Your home page is arguably the most important page on your website. Even if people don’t enter your site via the home page, chances are good that they will navigate to it at some point.

The biggest challenge with the home page is that it needs to talk to everyone—and also one person specifically.

What do we mean by that? Well, your home page needs to speak to people who are at various points in their journeys.

Some folks might simply be learning about senior living. Others might be in a more urgent situation where they need to make a move within 30 to 60 days. Some might be looking on behalf of others (for example, an adult child looking on behalf of her mother). Prospective employees will land on the page as well. Some people will be visiting your home page for the first time while others will have visited a handful of times already.

Being all things to everybody—and yet still speaking to a specific person about their specific needs—is a balancing act, for sure.

One way for senior living communities to accomplish this is by helping site visitors immediately self-identify where they need to go next.

Create clearly labeled paths for people to follow. Good visuals can make all the difference. Maybe you include four nicely designed boxes in different colors right below the header image that speaks directly to your target personas:

• I’m learning about senior living options.
• I’m looking on behalf of a loved one.
• I’m interested in booking a tour.
• I’m interested in joining your team.

We’re riffing here, but you get the idea. Someone reading those options can self-identify and have a good sense of the information they’ll find when they click on the box that describes their situation.

Other important home page tips for senior living community websites:

• Use clear navigation. Don’t be coy or cute.
• If you use drop-downs, go big. Andy Crestodina from Orbit Media notes, “Little dropdowns create visual friction without much payback for the visitor. Big dropdowns (better known as mega menus) still have that bit of friction, but they offer so many options the UX benefits outweigh the cost.”
• Use real images of real people. See above. We can’t stress this point enough. And/or use real videos of real people.

Make your senior living website design accessible—to everyone.

This might mean overriding complaints from your web designer, depending on their personality. (Plenty of web designers do understand what we’re about to say, though.).

For example, if your designer feels a bigger font looks out of place with their design, but you know the bigger font is better for site visitors, well guess what? Go with the bigger font. If that means the designer needs to adjust their design to accommodate it, so be it.

Always err on the side of accessibility vs. aesthetics. (Honestly, an accessible site can still look amazing.)

Making a website accessible is the right thing to do. And, in many cases, it’s also the legal thing to do. Private businesses and nonprofits with 15 or more employees are subject to ADA website compliance guidelines. (That likely includes most—if not all—senior living communities.)

ADA stands for Americans with Disabilities Act. As marketing guru Neil Patel explains, ADA compliance is a process, not an overnight “fix.”

Things you need to think about:

• Font size and color contrasts (e.g., can people distinguish what’s a link vs. regular text?)
• Whether all photos have appropriate alt text
• Whether the site is easy to navigate with adaptive technologies (like screen readers)

And this is just the beginning.

Keep in mind that improving your website’s accessibility will help your target demo of older adults. For example, those bigger fonts and strong contrasts in colors will work well with aging eyes.

Learn more about the product we use to help our clients’ sites remain compliant and accessible to all.

Work with an agency that can help elevate your senior living website design.

At SLS, we appreciate a senior living website that’s accessible, aesthetically pleasing, and one hundred percent on brand. And more importantly, we know how to design sites that accomplish all three. Get in touch and let’s talk about how we can elevate your community’s website.

Further reading:

• Senior Living Website Design: Tips to Boost Conversions
• Senior Living Website Design: Does Yours Need a Refresh?

There’s a reason why so many businesses are pouring money into social media advertising these days: It works.

Of course, the definition of “works” matters. Statista reminds us that “increased exposure” is the biggest benefit of social media marketing. In many ways, this makes perfect sense, right? Because increasing people’s awareness about a brand is what advertising is all about.

But like anything else, you need to be smart in your approach to social media advertising. Below, we’ll discuss several important tips to guide you on your journey.

Understand your goals—and know that they will (and should) change.

The more specific you can be about what you want to accomplish with your social media advertising, the better.

For example . . .

• Do you want to see a 5% increase in referral traffic to your website?
• Do you want to drive people to register for a webinar?
• Do you want to increase the number of followers by 10%?

Those are all specific, measurable goals.

Keep in mind that you’ll have different goals for different social media platforms—and possibly different goals for different campaigns within the same platform. For example, maybe you’re advertising on Facebook about a special in-person event for adult children to learn about your assisted living community. And maybe you’re also advertising your assisted living community to older adults with a spouse who could benefit from this level of care. Separate campaigns, separate goals, same platform.

Don’t pick the most popular social media platform. Pick the most popular platforms for your target audience.

Hopefully, you have solid buyer personas. If you do, you should have a sense of what social media platforms your buyers frequent. Remember, you want to focus on where they hang out rather than what’s popular.

For example, TikTok is wildly popular right now, but it also skews young. Oberlo reports that 92.39% of all TikTok users are aged 13 to 34. This doesn’t mean you won’t find some hip and savvy older adults on there. But by and large—right now, as we write this in early 2023—you’d likely be wasting dollars pouring ad spend into TikTok since it’s unlikely any of your potential buyers frequent that platform.

We understand that you might WANT to advertise on TikTok because it’s fun and the hot new thing, but it’s not going to give you the return on your investment that other platforms will.

Measure, measure, measure. (But be willing to experiment, too.)

Social media advertising is part art and part science. You could have a specific goal, a clear offer, and the right platform for your personas, but what ends up “working” and engaging people can sometimes be a surprise. That ad you spent a ton of time creating might not get the results you were expecting. And yet that video ad you posted on the fly delivers big time.

That’s OK! Because that, right there, is useful intel. See if you can spot trends or themes in the ads that deliver the results you’re looking for. For example, do you get better engagement when your video ads are under 30 seconds? Or do people like the ones that last a full minute?

Another important point: Social media advertising “success” is a moving target. What works this year might not work next year—or even six months from now.

Keep in mind that even though social media is all about immediacy, social media advertising is all about the long game.

Given how immediate social media is, it’s easy to think social media advertising will “work” just as quickly. And it’s true that you could run an ad that gets a ton of engagement all at once.

But that one-off bit of activity is not going to suddenly flood you with move-ins. It probably won’t even help you stay on people’s radars for very long since people’s attention spans are notoriously short. The adage about people needing to see or hear a brand’s message seven times (at least) still holds true, even when the message appears in an ad on social media.

Bottom line: Approach social media advertising with a long-term mindset, and plan for it like you do any other digital marketing tactic.

Get comfortable making videos. Lots of videos.

We can’t stress the importance of video creation enough—for all of your senior living marketing efforts. We’re not the only ones making this claim, either. HubSpot says that “consumers increasingly expect to see video content from brands.”

So what should you be doing? Well, everyone on your marketing and sales teams needs to get comfortable with producing videos from start to finish using their smartphones.

If that feels like a big ask, start by getting everyone to record short, raw footage—a quick hello from a resident, what’s on the lunch menu, etc. They can dump the footage into a shared Dropbox. Then, you can have someone on the team with video expertise (or hire an outside video pro) edit and post the videos. From there, you can use some of the more popular videos in your social media advertising.

Why video ads? Some studies suggest video ads perform better than image-based static ads. In fact, even studies that suggest the opposite still note that video ads work better in some cases, like with middle- and bottom-of-the-funnel folks who are already familiar with your brand.

If you’re going to do social media advertising right, you’ll want to have a good mix of static ads and video ads. And, of course, you’ll want to test everything while monitoring engagement and conversions.

Don’t go it alone! We can help.

We have paid search and social media specialists on staff who can help you take your digital advertising to the next level. Get in touch and let’s chat!

Wondering how to choose a senior living call center? Here are 5 important questions to ask—and what you should look for in the answers.

1. Are you locked into an annual contract?

Annual contracts stink. Why should you be locked into a whole year? Or be required to pay a penalty if you break the contract because you’re not happy with the service?

Being able to pay as you go makes more sense for everyone, including the call center. How so? Well, if you could conceivably cancel at any time, the call center will be much more motivated to deliver superior service every day. This great service will make you a happy customer. Happy customers become loyal customers and good sources of referrals (which will make the call center happy).

2. What sort of training does the call center provide?

Call center staff should receive training about the senior living industry in general and your community in particular.

Ideally, you’d want to work with a call center that specializes in senior living. This way, the call center staff will already be ahead of the curve since they’ll have an understanding of things like . . .

• Different types of senior living lifestyles. Think independent living, assisted living, memory care, active adult, and so forth.
• Questions that will help uncover a caller’s immediate needs. Is the caller interested in booking a tour? Do they have questions about amenities? The call center staff should be able to address these questions.
• How to properly represent your brand and the senior living industry. Remember, the caller isn’t going to know they’ve reached a third-party service. The caller will assume the person answering their calls is part of your community.

3. Is it “just” a call center—or does the call center offer a true lead management solution?

There’s nothing wrong with “just” a call center. But if you’re going to make this investment, wouldn’t it make sense for the call center staff to do more than simply act as a glorified answering service?

Think about why you’re considering a call center in the first place. You probably suspect something’s “off” with your current sales process when potential leads call your community. You might not know exactly where things fall apart, but you know it starts when a prospect calls, especially after hours.

If this is the case, you don’t need “just” an answering service. You need a lead management solution, one where the call center staff can answer specific questions about your community, properly qualify callers, and funnel them into the right channels for follow-up and further communications.

For example, is the caller ready for an immediate sales interaction? Or are they still in the early stages and would benefit from email nurturing? Does the call center staff have experience with your senior living CRM so that they can properly score the lead and enter the person into the appropriate next stage for follow-up?

Bottom line: If what you need is a true lead management solution, then the senior living call center should seamlessly become an extension of your sales and marketing teams. And not every call center is capable of doing that, which is precisely why you need to ask.

4. Does the call center meet and/or comply with regulatory requirements?

Compliance matters! You want to use a provider that meets regulatory requirements, such as HIPAA, TCPA, and various federal, state, and local consumer privacy laws (like CCPA) while recording up to 100% of interactions in a fully-compliant manner.

When vetting call centers, ask about things like . . .

• Encryption
• Automated and on-demand masking
• Consent-based recording
• Retention options

5. How’s the call center’s uptime?

You’re paying a senior living call center to TAKE CALLS, not lose them. Look for a provider that can offer a high-reliability environment with 99% uptime and no actual downtime for maintenance windows.

Your call center should never lose a call or session due to the center’s infrastructure going down, and there should never be any disruption of active or queued sessions or calls.

Need a recommendation? Say hello to LeadGenie!

We’re proud to offer LeadGenie. It’s more than a call center, it’s our senior living contact center solution. Check out the LeadGenie website to learn more!