Archive for category: Marketing Resources

If you want to be a successful marketer in the senior living space, you must have empathy. But what is empathy, anyway? And why is it so important? This brings us to today’s topic, which is all about empathetic marketing.

Below, we’re going to discuss the following:

• What is empathy?
• What’s the difference between empathy and sympathy?
• What is empathetic marketing?
• How should you tap into prospects’ emotions?
• Is emphatic marketing ever manipulative?
• What are some best practices for better empathetic content marketing?

Let’s get to it!

What is empathy?

Empathy is the ability to understand and share another person’s feelings and emotions.

With empathy, you listen without passing judgment. You’re able to connect with what the other person is going through because you’re actively trying to see things from their point of view, not simply from your own individual perspective. You’re not trying to fix things or offer advice.

What’s the difference between empathy and sympathy?

With sympathy, you feel compassion, pity, or sorrow for someone who is suffering. For example, we might send a sympathy card to a co-worker who’ve lost a loved one. We feel sorry for the person going through the loss. We pay our respects at the wake or funeral, offer our sympathy, and go about our lives.

The empathetic person, on the other hand, actively works to understand how the bereaved is doing at any given moment, not just at the wake or funeral. They’ll ask how the bereaved is feeling in the days, weeks, and months after because they understand grief is a trajectory and it looks different for everyone. The empathetic person won’t judge how the grieving person responds to their inquiries, even if the response is negative or nasty.

Instead, the empathetic person listens, acknowledges, and validates the other person’s feelings. There’s no “You shouldn’t talk like that” or “You shouldn’t feel that way” response. The empathetic person will instead say something like, “I can hear the pain in your voice. And I’m so, so sorry you’re going through this. I’m here. I’m listening.”

Here’s another example to demonstrate the difference: The sympathetic person will understand that the grieving person will need some time off in the immediate days following the death. The empathetic person will understand why the person might need time off around the one-year anniversary—or on the deceased person’s birthday.

What is empathetic marketing?

Also called empathy-based marketing, empathetic marketing enables you to build a strong emotional connection with prospects by showing them you’ve taken the time to see things from their perspective or that you’ve put yourself in their shoes.

For senior living marketers, this means making sure you understand the whole spectrum of emotions that people are experiencing as they buy into the senior living concept. Emotions can run the gamut and often include stress, grief, fear, sadness, overwhelm, resentment, and anger.

And, sure: Some prospects will also be excited, relieved, and/or looking forward to the next chapter in their lives. But empathy is often tied in closely to “tough” emotions. People experiencing joy about downsizing their home don’t require empathy in the same way that someone mourning the loss of their independence does.

Those don’t sound like fun emotions. What are we supposed to do with them?

They might not be “fun” emotions. But they’re authentic emotions that your target demographic is feeling. Sure, maybe not right away (especially if you’re marketing to younger Boomers). But everyone’s trajectory is ultimately the same. And it’s those big, hairy, scary emotions that you’re going to want to tap into.

Because if you can demonstrate through your marketing that you see things from your prospects’ point of view, you’ll be well on your way to making a meaningful emotional connection with them. And that’s when the magic happens.

How can I better understand the “tough” emotions that prospects, residents, and their families are experiencing?

To start, you need to develop good prospect personas. Even though personas are fictional representations, they’re based on interviews and conversations you’ve had with real prospects, current residents, and family members.

You can also glean genuine emotions from places like . . .

• Surveys
• Review sites (pay close attention to the three-, two-, and one-star reviews)
• Comments on social media threads
• Anecdotes you glean from conversations within the community or from staff who regularly interact with residents and families (activities, dining)
• Sales conversations (your sales team should share common emotional themes with the marketing team)

Remember, moving into a senior living community, especially if it’s assisted living or memory care, will be the last big move (and possibly the last big decision) that people make. Think about that. Reflect on how that would make you feel. Don’t simply sympathize. Empathize. What would scare you? What would keep you up at night? What have you heard residents and prospects talk about? Do they talk about it?

Keep in mind that just because you haven’t heard anything doesn’t mean the subject isn’t taking up plenty of real estate in people’s heads. Your job is to figure out what your prospects are thinking and feeling. From there, you need to work on seeing those things from their perspective so you can develop messaging, campaigns, and programs that will resonate on an emotional level.

How can you tap into people’s emotions ethically? After all, marketing to people’s negative emotions could be seen as manipulative.

You’re absolutely right. You don’t want to exploit people’s vulnerabilities. You want to relate to them—to empathize.

“We know moving into assisted living is a hard decision . . . you probably never imagined you’d end up here. Most of us don’t. We get it. Which is precisely why we . . . “

What comes after the “why we” is where you put that special something-something that your community does to help new residents acclimate. You’re leading with the “tough” part—and creating a little dissonance and discomfort in the person reading/hearing the message—but then you follow it up with some “good news” where you let people know that you hear them, you see them, and you get what they’re going through.

Empathetic marketing isn’t based on fear; it’s based on people’s very real emotions (one of which might be fear). Your job is to speak to these emotions—to demonstrate through content and conversation that your community’s staff, as a whole, can empathize with prospects, residents, and their families.

And that’s no easy task, either. In fact, this is often where empathetic marketing can fall apart. You might be able to create warm and empathetic messaging that resonates with prospects. Your website might do a great job, along with your ads and social media. Prospects might be thinking “Oh, they really understand what I’m going through, how hard this is.”

And yet, when the prospects show up for the tour, that empathy is nowhere to be found—it’s all about the sale.

Talk about a disconnect, right?

So for empathetic marketing to work, everyone in the community needs to be on board?

Yes. Larger conversations and training around empathy need to happen in the community, especially in the resident-facing departments, like care staff, dining, and activities. It’s only when employees in the community are trained in empathy—how to have empathetic conversations, what to say, what not to say—that empathetic marketing can truly work.

In other words, your senior living community needs to walk the walk, not just talk the talk.

OK. Let’s assume my community has done all that. What are some best practices for better empathetic content marketing?

Track prospects’ emotions over time.

Emotions are fluid. You won’t “do” empathetic marketing once and call it day. Consider people’s emotions three years ago—it was all around COVID fears and what was going to happen next, how many people would die, when will a vaccine be available, and are people in senior living communities safe?

As we emerged from the pandemic, people’s emotions shifted. Now, many people are worried about their finances thanks to inflation, threats of recession, and rising mortgage rates. Some prospects might be worried that now isn’t the time to sell their home and move into senior living. They might worry that if they do it now, they’ll be leaving money on the table when it comes to selling their house—or they might be worried about running out of money over the long term.

Those are real fears, real emotions. Think about how you would feel if you were seventy or eighty and wondering if you might outlive your finances—and the fear that comes with wondering “What then?”

Think about messages and content that would speak to this emotion in an authentic and helpful way.

Keep in mind that empathetic content marketing doesn’t necessarily need to be a big campaign to be effective.

Empathetic marketing is something you and your team should infuse through all communications, large and small, formal and informal.

For example, let’s say an older couple tours your community. They love it, but they’re getting more and more nervous about the economy and are wondering if they should ride it out a little longer before they sell their home and make the jump.

Instead of pushing them to get past their worries—or worse: ignoring their concerns altogether—the sales rep sends the couple a handwritten thank you note that says something like “I completely understand moving might not be right for you right now due to the unstable economy. I don’t blame you—I think I’d feel the same way if I were in your shoes. We will be here to welcome you if/when the time is right. I’ll make a note to reach out to you in six months. But of course, you can always call me any time if your situation changes.”

No, the sale might never happen. But your sales rep is demonstrating empathy. And empathy is a muscle that needs regular flexing. Even if the couple doesn’t move into your community, they will likely appreciate the sale rep’s kindness and understanding. (And they—or someone from their family—could end up referring someone else based on this act of kindness.)

Demonstrate your community’s empathetic nature via other means.

Actively support causes that matter to residents. And we’re not talking about one-off mentions, either. Sponsor those little league teams, become active with local chapters of the Alzheimer’s Association or the American Cancer Society, ask your residents about the things they care about, and take a vested interest as a community.

You should also actively support causes that matter to employees as well. And speaking of employees, highlight how your community creates an empathetic workplace culture. This will be good for recruitment purposes, but it will also serve as a way to reinforce your empathetic marketing.

Need help? Get in touch!

Whether you need assistance developing personas or developing messaging that connects with prospects on an emotional level, we can help. Get in touch and let’s discuss your senior living marketing needs today.

We’ve written before about handling negative reviews as well as other reputation management tips.

The big tips we’ve given in the past, like staying on top of reviews and responding to both good and bad reviews, still apply.

But given that just about everyone doing any research on brands and businesses will read reviews, we figured it was worth revisiting this topic, particularly when it comes to how to handle bad Google reviews. (Google reviews are connected with a community’s Google Business Profile, which most definitely will come up in organic search results.)

Don’t defend—and don’t sound defensive.

Listen, we get it. Bad reviews sting. They hurt. And even more so if you believe the reviewer is flat-out wrong in their assessment of your senior living community. But here’s the thing you have to keep in mind: The reviewer is entitled to their opinion—and to share it.

So how can you avoid sounding defensive?

• Don’t respond when you’re upset. If a review has you riled up, don’t respond to it at that moment. Let yourself cool down.
• Always draft your response and have at least one other person on the team read it before you hit publish.
• Avoid the whiff of snark or sarcasm. Those things are hard to pull off under the best of circumstances. And they won’t land well with the person who just left a disgruntled review. (Nor will it be a particularly good look to other people who are lurking and reading.)
• Accept that sometimes the only thing you can say is some version of this: “That’s disappointing to hear. We know there might not be anything we can do to make you feel differently, but please know we’ve read this, we’re discussing it, and we’re working on figuring out ways to do/be better.” THEN LEAVE IT ALONE.

PRO TIP: Run anything that could have legal implications by counsel before responding. For example, in the case of assisted living or memory care, if someone is claiming negligence or medical malpractice, that’s a serious accusation. Before responding to those sorts of reviews, you’re going to want to get input from others (like the company’s lawyer). At the very least, you’ll want to draft a response and have a few sets of eyes review it before posting.

When drafting responses, sound human.

Seems simple, but when someone leaves a negative review, what they really want is for someone to acknowledge their frustration.

Let’s illustrate this with a scenario. Maybe an adult daughter leaves a negative review because no one was there to help and greet her mom the day she moved her mother into the community. The adult daughter ended up having to track down a staff member who could unlock the door to the apartment. And there was no welcome packet or any “next steps” provided. So the daughter leaves a strongly worded two-star review on Google about what happened.

Which response sounds more authentic to you?

• • We’re sorry to hear about your experience. We strive to deliver exceptional customer service. Please contact us so we can learn more about what happened.
  • We’re so sorry that no one was there from our staff to greet your mom when she moved in. We had an unfortunate glitch in our scheduling system, but still—there’s no excuse for that mix-up. Tina from our team stopped by your mom’s apartment yesterday to personally apologize and to give her the lay of the land. (Tina also introduced your mom to her new neighbors.) Internally, we’re reviewing how we make assignments for greeting new residents to make sure this doesn’t happen in the future. Again, we apologize for what happened. Please don’t hesitate to contact me directly if you want to discuss this further. My direct line is x302. ~ Michele Hanson, Executive Director

The problem with the first response is that it doesn’t acknowledge the reviewer’s legit complaint—at all. It sounds like robotic corporate speak. No one cares that you “strive” to do this or that—your community failed, at least in this person’s eyes. Acknowledging their frustration is important. Second, don’t ask them to contact you to give feedback. They ARE giving feedback, right here. It’s too little, too late to ask them to reach out.

The second response, however, is much more honest and heartfelt. It owns up to what happened. It also outlines the specific steps taken to address the issue. The invite at the end for the reviewer to call is also a lot warmer than the first response since it gives a name and direct line.

Keep in mind that it usually falls on marketing departments to monitor reviews. As a senior living marketer, your job is to make sure whatever department is the subject of the review is aware of it and responds appropriately online. (You should also monitor ongoing issues and escalate the issue to the right department head, as needed. For example, if reviewers keep complaining about the same employee, then this is something that should be run up the chain of command and properly dealt with.)

What you want to avoid is simply responding with various versions of the same canned response to all negative reviews.

Look for themes in the negative reviews (and the positive ones, too).

Some reviews don’t seem to have any rhyme or reason. Someone simply isn’t happy with some random thing, and they need a place to vent. But with other reviews, you’ll read similar complaints with similar themes.

For example, maybe there’s a staff member that people are calling out by name. This can be helpful information for the person’s direct supervisor—not so the person will get fired (unless warranted, of course). But rather so that the person can receive appropriate coaching/training if needed.

Yes, we know that marketers and sales teams have only so much sway. If there’s a major issue that reviewers keep bringing up with the dining department, for example, the marketing team isn’t in a place to fix the issue. But the VP of marketing can discuss the reviews with the head of dining (in a non-accusatory way, of course) and hope that they’re open to addressing whatever the issue is.

(And, of course, if positive reviews keep talking about an awesome employee, you should share this info with their supervisor as well!)

Another example: Maybe there’s a specific point that people keep railing on in their reviews—perhaps something to do with your website. Maybe you use too many stock images, or maybe the real shots you do take make the place look bigger or newer than it actually is. And when people tour, they’re disappointed and they feel they’ve wasted their time.

Again, this is good feedback. It’s time to revisit your senior living website so that the images more accurately reflect what people can expect.

Bottom line: Don’t dismiss those one-, two-, or three-star reviews. Critical reviews don’t necessarily mean negative. They can provide teachable moments for everyone in the community.

If the review is terribly wrong/egregious, follow the proper protocols for flagging it for removal.

Google walks you through how to flag a review for removal, including a one-time appeal if your request is denied.

Only flag reviews if it’s clear the reviewer . . .

• Is confusing your community with another one.
• Is a sock puppet (i.e. a fake reviewer).
• Has posted something that’s completely inappropriate (e.g., profane language, threats of violence, etc.).

Don’t flag reviews simply because . . .

• Someone wrote a scathing one-star review.
• You know the reviewer, and they were difficult/had a reputation for being difficult or impossible to please within the community. They still have a right to write a review about their experience from their perspective.

Keep in mind that people have become quite adept at reading between the lines.

In fact, if your community had nothing but five-star reviews, people would likely be suspicious. (And rightfully so.)

Because we consumers read so many reviews when doing online shopping, many of us have gotten good at spotting fraudulent reviews due to things like poor grammar and punctuation, weird wording, or the review simply doesn’t make sense.

Also, keep in mind that the best way to combat a negative review is with a good review. If you have a consistent process for soliciting reviews from prospects, residents, and families, you won’t have trouble managing the occasional negative review.

Wild card idea: Share negative review “success” stories.

You know the saying “turn that frown upside down”? Consider deploying the same approach with the occasional negative review.

No, this isn’t an instant fix—it will take some effort and creativity on your part along with a little luck and cooperation on the reviewer’s part. But this could work in certain situations.

For example, let’s say a reviewer is complaining that her mother doesn’t get any input on meals—and you know this isn’t true. The problem might be that the mom doesn’t know how/when to give input . . . or the adult child hasn’t been getting the full story from their mom due to memory issues. Your task is to turn this negative review into a success story—one that will demonstrate that you’re listening to what people are saying and that you’re willing to act when something isn’t right.

So going back to this example . . . imagine shooting a video on your smartphone where you do a basic intro like this: “We noticed this review from Clare where she complained that her mom, Anita, wasn’t able to give input on the weekly menu that Chef Daphne creates in our community. We wanted to see what was up since Chef Daphne loves hearing from residents. So we got Anita, Clare, and Chef Daphne together to work it out. Here’s what happened next . . .”

And then you capture the moment, whatever it is, of the three women in your community’s kitchen, talking about the menu, surveying the fresh produce, laughing, and swapping recipes like the one for Anita’s famous beef stew.

Think of everything you’d be accomplishing with this video. You now have a great little marketing vehicle that shows off your awesome chef, the kitchen, and the way the chef interacts with residents—all good things and big selling points for senior living communities.

You could share the video on your website and social media. You would also include a link to the video in your response to the negative review. “We reached out to Clare and her mom to clear the air. Watch this video to see what happened . . . “

We’re riffing here, but you get the idea. Talk about building trust with prospects, right?

This is why you need to be creative when dealing with negative reviews. Don’t simply have a knee-jerk reaction and see them as annoying, a burden, or one more thing you must “deal” with in an ever-growing pile of tasks. Instead, look for opportunities and try to turn that frown upside down.

Need help with your community’s reputation management?

We not only help communities manage popular review sites, but we also help them clean up business directory listings and create a review solicitation strategy that actually works. Reach out and let’s talk about reputation management for your community.

Over the last few years, we’ve talked a lot about marketing to baby boomers, and for good reason. The oldest boomers are turning 77 this year. The youngest boomers are turning 59. And all are strong candidates for various levels of senior living.

We’re just beginning to see the “gray wave” of baby boomers entering senior living, and it’s already creating record demand. This is one of the biggest reasons why the senior living industry is becoming so crowded—more and more operators are entering the fray so they can capitalize.

As marketers, it’s important to keep in mind what we know about this demographic. The majority have smartphones, use social media, and begin their buying journeys online. While people on the older end might share some of their parents’ and grandparents’ stoicism, they most certainly are not their parents or grandparents.

And the boomers on the younger end? They truly exemplify the “me generation” attitude of knowing what they want, when they want it, with very little patience for compromise.

This, of course, can create a conundrum for senior living marketers. Because competition is so fierce—and boomers’ desires are so specific—what you say and how you say it will matter more now than it ever has before.

Forget boring, generic marketing collateral—or marketing that’s too sunny and glowing. Boomers will see through that and quickly dismiss your brand.

What’s likely to resonate well with boomers will be a combination of the following:

• Authenticity. Does your brand sound real and relatable?
• Validation. Can you show that you understand what their needs are, their worries, their pain points, and their desires? (Sometimes being understood IS the goal; the boomers are perfectly capable of fixing problems on their own.)
• Surprise. Give them an honest take about your community that makes them sit up and pay attention.

This approach will work no matter what marketing vehicle we’re talking about—websites, social media, print ads, digital ads, video marketing, and, of course, email marketing.

Which brings us to the focus of this particular blog post.

How do you develop the best content for email marketing to boomers?

Below, we’re sharing ideas that can work in automated lead nurturing workflows, emails sent directly from sales reps, and community newsletters. What you use (and when) will depend on the goals and what you’re trying to accomplish.

Give them content they can’t find anywhere else.

This is good advice regardless of industry or persona. But when emailing boomers, it’s a must.

Don’t waste time sending them generic articles “about” senior living. Or how to evaluate senior living. Or what to look for in a senior living community. That stuff has been done to death. No doubt, you’ve likely covered some of these topics on your blog (which is OK).

You want to make the content in your emails so irresistible that they have no real choice but to click through.

Some quick-hitting examples:

• 10 dishes our chef made this week with veggies grown in our own garden
• Sunsets over [NAME OF YOUR COMMUNITY] – Real pics of gorgeous views captured by our resident photogs
• 3 things our resident action committee improved in our community in 2022
• How Ruth found unexpected romance with Tony
• Did you know? 25 fun, little-known facts about our community
• Signs that senior living isn’t the best fit for you

None of the above are things that someone can find anywhere else simply because the articles are specific to your community.

And notice how most of the topics deal with emotions. Emotions help push our logical brains into making buying decisions.

Not only that, but these topics hit on authenticity, validation, and/or surprise—those items we mentioned above that will resonate with boomers.

For example, if a divorced woman in her early 60s is wondering if it’s possible to meet someone special in your community, your article on Ruth and Tony might give them hope.

Or take the topic in the last bullet. That might feel like a risky topic. To do it right, you’ll need to be honest about who’s a good fit and who isn’t—and then offer up alternatives that may be a better fit.

If you truly understand the person you’re trying to attract to your community—and you know the traits and characteristics of someone who isn’t a good fit—why not be honest? It would be a waste of everyone’s time if your sales rep tried to woo someone who isn’t a good match for your community.

People reading an article like that will likely appreciate the transparency. And for those who ARE a good fit? Your honesty and transparency will help them trust you even more.

Or how about that topic talking about residents improving your community . . . another surprising, yet authentic topic. No community is going to be perfect, right? And no one reading the email expects it to be. So many folks are skeptical of advertising and marketing because of the “spin.” But an article that talks about how residents improved your community (which suggests it’s not perfect and/or there was something “wrong”) shows reality . . . but it also shows how that reality can change for the better.

Talk about a powerful selling point!

Share authentic slice-of-life vignettes. (Via videos, ideally.)

The videos don’t need to be professionally shot. In fact, we recommend avoiding videos that seem too slick or highly produced. A recording on a smartphone is fine.

• Share the spontaneous 30-second clip of the sing-along that broke out in the pub the other night that a resident captured on their phone.
• Do a time-lapse video of a resident completing an oil painting in the courtyard.
• Do a quick interview with the chef on the latest addition to the dinnertime menu.
• Share a video of residents with their cats, dogs, fish, or birds.
• Show the layout for a popular apartment—but show how different that layout looks based on the way 3 or 4 residents have their apartment decorated or set up.

Again, people won’t be able to find this content anywhere else. But it also shows REAL LIFE in your community. That’s the stuff people want to see because THAT’S the stuff that allows them to relate (or not) with the vibe.

Dig deeper into food-related content.

Listen, food matters. We don’t have to tell you that.

But it’s NOT enough to talk about the “delicious” food in your community or that everything is made from scratch. Most communities promote the heck out of those things already.

You need to dig much deeper with your food-based content.

Here’s a quick brainstorm . . .

• How do you support vegans, vegetarians, and gluten-free diets?
• Where are your ingredients sourced from—any special stories?
• How has the menu and dining experience evolved in your community over the years? (It’s OK if it has—talk about why! This will demonstrate that your community is nimble and responsive to feedback.)
• Talk about different approaches to meals in senior living communities in general, and why your community settled on its approach.
• Talk about relevant specifics that could influence a person’s decision—are there other options aside from communal dining?
• Can residents opt to have full kitchens (or not) in their homes?
• Do you have a registered dietitian on staff that residents can meet with?
• How do residents influence menu-making decisions?
• How are celebrations (resident birthdays/anniversaries) handled?
• Do you have something that truly differentiates your community from others in the area? Maybe you have a part-time sushi chef, or maybe you have a coffee house on-site that hosts karaoke, comedy nights, and poetry slams.
• Do a timelapse video of Sunday brunch.
• Do a closeup of menu production—how is it developed, who provides input, how is the physical menu created (do you include calories and nutritional information, for example)?
• Do fun surveys – the top three ways our residents like their eggs.
• Pancakes vs. French toast – what always wins in our community.
• Plant-based meats: How we’re incorporating this into our menus.
• Waste not, want not: Our approach to recycling and composting.
• A chef’s recipe and video demonstration of a current favorite dish or dessert among residents.
• Survey results on the top three favorite restaurants that residents like visiting in the area.

There’s no shortage of food-related content, and food is such a big part of everyone’s lives. Whether you’re doing lead nurturing, direct follow-up from sales, or newsletters . . . we can almost guarantee that an interesting food-based story will get clicked on.

Think of ways to tie email content into a fun offer.

For example . . . riffing off the survey results for the “top three favorite restaurants that residents like visiting in the area.” You could add an offer to this that says: “Book a tour with us by this date, and we’ll give you a $20 gift certificate to one of these restaurants.”

Do occasional picture-based emails.

We wouldn’t recommend only doing picture-based emails since this often requires an extra step on the recipient’s part if they have to tap/click to download the pics before they can view the email.

But occasionally providing an email filled with nothing but visual eye candy (with links to the complete story behind the photo) can be a great way to engage people and draw them to your site or social channels.

Reminders: email marketing best practices.

Pay attention to layout. Think bite-sized, mobile-friendly blurbs.

More and more emails will be read on mobile devices rather than desktops. You need short sentences and even shorter paragraphs. (Think fewer than 75 words in a single paragraph.)

Spend time on your subject lines.

Subject lines are arguably one of the most important elements in every email you send (if not THE most important). Don’t treat them as after-thoughts. Keep up with what’s working and what isn’t for subject lines. (We recommend following email marketing guru Jay Schwedelson.)

Experiment, conduct A/B tests, and do more of what works, but don’t become complacent, either. Because what worked six months ago might stop working (and that’s perfectly normal).

Pay attention to meaningful metrics.

Certain metrics, like open rates, continue to be a moving target thanks to changes companies make around data privacy. (We’re talking about you, Apple Mail Privacy Protection.)

This doesn’t mean you should stop paying attention to metrics and analytics. You’ll simply need to pay attention to different ones.

HubSpot has a good article on this topic, along with KPIs to focus on, including clicks and click-through rates, website traffic and leads, unsubscribes, and spam reports.

Basically, you WILL know if your email marketing is moving the needle and having an impact because you’ll see upticks in things like website traffic, leads, tour requests, and downloads. And, of course, with good marketing automation software, you’ll be able to drill down into each email you send to get nitty-gritty results on what content resonated.

Need help leveling up your email marketing?

We love working with clients on developing the best content for email marketing to boomers. Get in touch and let’s create a plan that gets the results you’ve been looking for.