Over the last few years, we’ve talked a lot about marketing to baby boomers, and for good reason. The oldest boomers are turning 77 this year. The youngest boomers are turning 59. And all are strong candidates for various levels of senior living. We’re just beginning to see the “gray wave” of baby boomers entering […]
We recently talked about how to create great copy for your senior living website. (Hint: It involves tapping into emotions.) But now let’s discuss senior living website design best practices. Think of your website design as a supporting actor, not the lead. People aren’t coming to your community’s website to see the design. They go […]
If you’re wondering how to create great content for your senior living website—meaning content that truly sets it apart from the competition and helps convert anonymous traffic into tours—then keep on reading. Last fall, at SMASH 2022, I attended a great session called Consumer Neuroscience Insights: How Your Customers Make Their Purchasing Decisions Matters More […]
There’s a reason why so many businesses are pouring money into social media advertising these days: It works. Of course, the definition of “works” matters. Statista reminds us that “increased exposure” is the biggest benefit of social media marketing. In many ways, this makes perfect sense, right? Because increasing people’s awareness about a brand is […]
If boosting senior living lead generation is your main objective, you might be wondering which tactic is better: paid search or organic search. Like most things in life, the answer isn’t clear-cut. Both tactics have merits. Below, we’ll discuss the following: Definition of paid search and organic search The benefits of paid search and organic […]
Wondering how to choose a senior living call center? Here are 5 important questions to ask—and what you should look for in the answers. 1. Are you locked into an annual contract? Annual contracts stink. Why should you be locked into a whole year? Or be required to pay a penalty if you break the […]
Optimizing your senior living website is an excellent first step if you want to improve your community’s organic search visibility. But you also need to think beyond your website. Here are three ways to do exactly that. 1. Optimize your Google Business Profile. Previously known as “Google My Business,” your Google Business Profile is exactly […]
When you hear the words “senior living lead management solution,” does “call center” come to mind? Do you picture a sterile environment that’s far removed from your community with uninterested workers watching the clock—and that’s only when they’re not fumbling their way through generic scripts during calls? No doubt, most of us can probably relate […]
If you don’t have an effective way to respond to the senior living leads who contact your community, nothing else matters. Not your fabulous website. Not your great reviews. Not your warm-and-fuzzy social media posts featuring happy residents. And no amount of marketing automation or digital wizardry is going to solve this problem, either. That’s […]
An evergreen topic is one that’s always relevant (no matter how much we might wish it wasn’t). That’s why we’re revisiting this evergreen topic: mistakes you’re probably making with your senior living leads—and what you can do about it. No, you might not be making all of these errors. But even one or two can […]
