We asked our awesome team to brainstorm fresh marketing events for assisted living. The constant theme: Get people together. It’s been a long pandemic (we don’t have to tell you that!). Now’s the time to ramp up in-person events. Marketing Events for Assisted Living: Give Them a Free Lunch. Free food will always be an […]
In a recent blog post, we discussed independent living marketing ideas that would resonate with Boomers and Gen-Xers. Why does this matter? Quick reminder: The American population is aging—and fast. In 2017, there were 47 million people over the age of 65. By 2060, that number will more than double to 100 million. And the […]
You’re likely familiar with the statistics. The American population is aging—and fast. In 2017, there were 47 million people over the age of 65. By 2060, that number will more than double to 100 million. Today, the oldest Baby Boomers (those born in 1946) are in their mid-seventies, the youngest Boomers are nearing sixty, and […]
When it comes to developing “the best” senior living ads, here’s the good news: You don’t need to reinvent the wheel. Follow these tried and true directives for advertising success. The best senior living ads are well planned. Like any other marketing tactic, you need a strategy to guide the development of your advertising campaigns. […]
What’s hot right now in senior living social media marketing? Below, we’re sharing three trends we’re excited about, along with some mistakes you’ll want to avoid. Trend #1: More Interest in Pinterest If someone were to ask you what platform you think of when you hear the words “social media,” Pinterest probably isn’t the one […]
Advertising remains an important component of effective marketing plans—whether we’re talking print ads, direct mailers, highway billboards, or digital ads. But like any other marketing tactic, you need the right content. So let’s discuss senior living advertising campaigns, specifically the content that will (hopefully) inspire people to act. Put extra effort into your headlines. When […]
We’ve written extensively about the many benefits of senior living social media marketing and why you should include it in your overall marketing plan. Today, however, we’re going to focus on common mistakes that senior living communities often make with social media—and how you can avoid them. Mistake #1: You’re focusing on the wrong platforms […]
Convert the visitors to your senior living website into senior living LEADS. Here are six strategies to follow.
One of the products we often recommend to clients is HubSpot, thanks to its strong marketing automation software. But that’s not all HubSpot can do. In this article, we’re going to provide an overview of HubSpot for senior living—and what you should do next if you’re interested in using it. What is HubSpot? HubSpot was […]
Working with high-intent sales-qualified leads (SQLs) who are close to making a decision can be quite thrilling for a senior living sales director. No wonder, too. This is the sales director’s job and their source of income. And with the finish line in sight for everyone, it’s natural to get excited. After all, what’s left […]
